CUAAIR401
Conduct interviews


Application

This unit describes the skills and knowledge required to plan, prepare and conduct interviews for broadcast.

It applies to radio and television presenters responsible for conducting live-to-air or pre-recorded interviews on a wide range of topics from short, single-issue pieces to moderately in-depth coverage of a topic.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan and prepare for interviews

1.1 Identify the main purpose of an interview and factors that may affect how the interview is conducted

1.2 Research interview topics and interviewee backgrounds by reading and making notes from various information sources

1.3 Develop, and organise in a logical sequence, questions that elicit information relevant to the topic

1.4 Refine questions by anticipating answers interviewees may give

1.5 Seek expert advice on issues that could result in a breach of relevant legislation and broadcasting codes of practice

1.6 Discuss interview line of questioning with relevant personnel

1.7 Write short links to introduce topics and interviewees and to forward promote interviews

1.8 Discuss line of questioning with interviewees and obtain prior agreement to broadcast interview where appropriate

1.9 Book facilities and equipment required to conduct interviews according to enterprise procedures and production requirements

2. Conduct interviews

2.1 Establish an atmosphere that elicits the best possible response from interviewees, and check recording location is safe

2.2 Adopt an interview style appropriate for the format, topic, interviewee and target audience

2.3 Select and use microphones correctly and safely in studio and non-studio locations to optimise quality of recordings

2.4 Introduce interviewees, follow prepared line of questioning and listen to answers to identify further questions that could be asked

2.5 Conduct unplanned lines of questioning, if necessary, to enhance quality and content of interviews

2.6 Recover presentation errors and respond to equipment malfunction with minimum disruption to flow of interview

2.7 Bring interviewees back to the topic being discussed if necessary

2.8 Provide a brief recap on the topic and interviewee for listeners who may not have heard the start of the interview

2.9 Wrap up interviews in the given time and thank interviewees for their contribution

3. Evaluate own performance

3.1 Listen back to interviews and note areas for improvement

3.2 Seek feedback from relevant personnel on quality and content of interviews

3.3 Refine interviewing techniques to accommodate own performance assessment and feedback from colleagues and listeners

Evidence of Performance

Evidence of the ability to:

prepare for and record different styles of interviews for different forms of content

demonstrate effective interviewing and communication techniques including listening, questioning and non-verbal communication

use critical listening skills to follow unplanned lines of questioning with interviewees

select and use relevant microphones correctly to ensure highest quality recording

evaluate own communication techniques in discussion with relevant people and refine interview style in response to feedback.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.


Evidence of Knowledge

To complete the unit requirements safely and effectively, the individual must:

explain factors that may affect how an interview is conducted

list and describe different types of questions and give an example of when each might be used

describe different interview styles and when each style would be appropriate

identify key laws and regulations that apply to broadcasting and explain the consequences of breaching these

list and describe typical facilities and equipment used to conduct interviews

outline typical issues and challenges of conducting interviews and how to handle these

outline fundamental work health and safety requirements as they relate to recording interviews in studio and non-studio locations.


Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

recording and playback equipment

information on legislation and codes of practice that apply to broadcasting

interaction with others.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.


Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill

Performance

Criteria

Description

Learning

3.1-3.3

Seeks views and opinions of others to implement strategies to improve work performance

Reading

1.2, 1.3, 1.4

Interprets and researches information relevant to production requirements

Reads prepared questions

Writing

1.2-1.4, 1.7, 3.1

Summarises relevant information to inform preparation of questions

Prepares and refines interview questions

Oral Communication

1.5, 1.6, 1.8, 2.4, 2.5, 2.7, 2.8, 2.9, 3.1, 3.2

Uses effective words and non-verbal in a broad range of contexts

Obtains information by listening and questioning

Navigate the world of work

1.5, 1.9, 2.1, 2.3

Applies organisational procedures and relevant regulations associated with job role

Interact with others

1.5, 1.6, 1.8, 2.4, 2.5, 2.7, 2.8, 2.9, 3.2

Selects and uses appropriate communication practices and protocols in a range of contexts

Works collaboratively with relevant personnel to ensure interviews are completed according to production requirements

Get the work done

1.1-1.9, 2.1, 2.3, 2.6, 3.2, 3.3

Adopts a methodical and logical approach to planning, organising, conducting and evaluating interviews

Makes decisions directly related to own role

Responds to and addresses problems with equipment or presentation


Sectors

Media and Entertainment Production – On-Air Presentation