Application
This unit describes the skills and knowledge required to develop an industry focus for graphic design practice and to adapt that practice to meet both current and emerging industry opportunities.
It applies to individuals who are developing a graphic design practice to meet different industry needs.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Develop an industry focus for design practice | 1.1 Establish the range of current and potential professional opportunities for graphic design practice 1.2 Determine key 1.3 Evaluate ways that graphic designers do business and the business practices they use 1.4 Engage with industry networks and sources as part of a developing professional practice |
2. Address key legal and safety requirements for graphic design practice | 2.1 Evaluate key legal considerations for graphic design practice 2.2 Build safe work practices into all graphic design work according to relevant legislation and standards 2.3 Perform work in ways that take account of intellectual property issues in graphic design practice |
3. Research and evaluate graphic design trends | 3.1 Source information on local and global 3.2 Assess the ways in which industry practice may change in response to different trends 3.3 Evaluate convergence and connections that are developing between graphic design and other professions and industries |
4. Develop skills to meet trends | 4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers 4.2 Analyse the impact of trends on fundamental skills and professional expertise 4.3 Take action to address the need for own skills development |
5. Develop own response to changing trends and technologies | 5.1 Assess the implications and consequences of graphic design trends on own work 5.2 Use 5.3 Use networking and professional development opportunities to identify and respond to industry trends 5.4 Refine approaches to work in response to current and emerging trends |
Evidence of Performance
Evidence of the ability to:
use a range of professional graphic design business practices in own work
adopt intellectual property and safety standards required for graphic design practice
research and evaluate the effect of current and emerging trends on graphic design practice
apply research outcomes to develop creative and commercial opportunities in own professional practice
identify and address skill development needs.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
discuss the changing role of graphic design and its convergence with other design disciplines
outline current and emerging graphic design technologies and trends at a global level
discuss graphic design industry networks and professional development opportunities
identify current graphic design business practice including key relationships and ways work is sourced and costed
summarise broad global design trends that apply to design disciplines
explain implications of emerging graphic design technologies on the business
identify sources of information about graphic design
explain intellectual property issues associated with professional graphic design practice
describe key safety considerations for professional graphic design practice.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
graphic design information sources
opportunities for communication with individuals, industry networks and organisations.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Learning | 4.3 | Identifies own professional development needs and seeks and accepts opportunities to update or extend skills |
Reading | 1.1, 2.1, 2.2, 3.1 | Interprets and evaluates complex textual and visual information from a range of sources to inform changes in own practice |
Writing | 1.1, 1.4 | Extracts and records key facts, information and ideas from a variety of sources for own use Composes and edits text to communicate effectively with others selecting vocabulary and structure for audience and purpose |
Oral Communication | 1.4, 3.1, 5.3 | Participates in exchange of complex ideas and information with groups and individuals using detailed and clear language Uses listening and questioning skills to elicit information and confirm understanding |
Navigate the world of work | 1.4, 2.1-2.3, 4.1, 4.2, 5.4 | Self directs independent research to support professional practice and self-development Takes responsibility for the implementation of relevant legislation, standards and practices, particularly those relating to safety and intellectual property, within own practice |
Interact with others | 1.4, 3.1, 5.3 | Identifies and uses appropriate communication methods and practices to initiate and participate in exchange of ideas and information with others Engages in professional networking as part of a developing practice |
Get the job done | 1.1-1.3, 3.1-3.3, 4.1, 4.2, 5.1-5.4 | Takes responsibility and ownership of goals, plans and related decisions to implement change in own practice Uses research, critical and analytical thinking and networking strategies to develop own approach to industry opportunities, trends and changes |
Sectors
Visual communication – graphic design