CUAGRD506
Develop graphic design practice to meet industry needs


Application

This unit describes the skills and knowledge required to develop an industry focus for graphic design practice and to adapt that practice to meet both current and emerging industry opportunities.

It applies to individuals who are developing a graphic design practice to meet different industry needs.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop an industry focus for design practice

1.1 Establish the range of current and potential professional opportunities for graphic design practice

1.2 Determine keyprofessional relationships for graphic designers

1.3 Evaluate ways that graphic designers do business and the business practices they use

1.4 Engage with industry networks and sources as part of a developing professional practice

2. Address key legal and safety requirements for graphic design practice

2.1 Evaluate key legal considerations for graphic design practice

2.2 Build safe work practices into all graphic design work according to relevant legislation and standards

2.3 Perform work in ways that take account of intellectual property issues in graphic design practice

3. Research and evaluate graphic design trends

3.1 Source information on local and globalgraphic design trendsusingformal and informal research strategies

3.2 Assess the ways in which industry practice may change in response to different trends

3.3 Evaluate convergence and connections that are developing between graphic design and other professions and industries

4. Develop skills to meet trends

4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers

4.2 Analyse the impact of trends on fundamental skills and professional expertise

4.3 Take action to address the need for own skills development

5. Develop own response to changing trends and technologies

5.1 Assess the implications and consequences of graphic design trends on own work

5.2 Usecritical analysisto identify creative or commercial opportunities presented by emerging trends

5.3 Use networking and professional development opportunities to identify and respond to industry trends

5.4 Refine approaches to work in response to current and emerging trends

Evidence of Performance

Evidence of the ability to:

use a range of professional graphic design business practices in own work

adopt intellectual property and safety standards required for graphic design practice

research and evaluate the effect of current and emerging trends on graphic design practice

apply research outcomes to develop creative and commercial opportunities in own professional practice

identify and address skill development needs.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.


Evidence of Knowledge

To complete the unit requirements safely and effectively, the individual must:

discuss the changing role of graphic design and its convergence with other design disciplines

outline current and emerging graphic design technologies and trends at a global level

discuss graphic design industry networks and professional development opportunities

identify current graphic design business practice including key relationships and ways work is sourced and costed

summarise broad global design trends that apply to design disciplines

explain implications of emerging graphic design technologies on the business

identify sources of information about graphic design

explain intellectual property issues associated with professional graphic design practice

describe key safety considerations for professional graphic design practice.


Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

graphic design information sources

opportunities for communication with individuals, industry networks and organisations.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.


Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill

Performance Criteria

Description

Learning

4.3

Identifies own professional development needs and seeks and accepts opportunities to update or extend skills

Reading

1.1, 2.1, 2.2, 3.1

Interprets and evaluates complex textual and visual information from a range of sources to inform changes in own practice

Writing

1.1, 1.4

Extracts and records key facts, information and ideas from a variety of sources for own use

Composes and edits text to communicate effectively with others selecting vocabulary and structure for audience and purpose

Oral Communication

1.4, 3.1, 5.3

Participates in exchange of complex ideas and information with groups and individuals using detailed and clear language

Uses listening and questioning skills to elicit information and confirm understanding

Navigate the world of work

1.4, 2.1-2.3, 4.1, 4.2, 5.4

Self directs independent research to support professional practice and self-development

Takes responsibility for the implementation of relevant legislation, standards and practices, particularly those relating to safety and intellectual property, within own practice

Interact with others

1.4, 3.1, 5.3

Identifies and uses appropriate communication methods and practices to initiate and participate in exchange of ideas and information with others

Engages in professional networking as part of a developing practice

Get the job done

1.1-1.3, 3.1-3.3, 4.1, 4.2, 5.1-5.4

Takes responsibility and ownership of goals, plans and related decisions to implement change in own practice

Uses research, critical and analytical thinking and networking strategies to develop own approach to industry opportunities, trends and changes


Sectors

Visual communication – graphic design