ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan photo imaging for weddings

1.1 Research styles and conceptual and aesthetic approaches to wedding photography

1.2 Develop studio style for intended target audience

1.3 Create sample albums and products representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market wedding photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines

2.2 Discuss with client assignment of copyright and licensing arrangements

2.3 Negotiate and finalise contract, including payment plan arrangements

2.4 Assess shoot requirements and take test shots to refine approach

2.5 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.6 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive

3.2 Coordinate and work with shoot team if required

3.3 Capture images within shoot context and respond efficiently to changed circumstances

3.4 Generate proofs and samples, and liaise with client to finalise creative product content

3.5 Optimise images and output creative products to agreed client specifications using industry standards

3.6 Prepare content package and final invoice for client for collection and payment

4. Wrap up and review shoot

4.1 Maintain working condition of equipment, studio and props

4.2 Review client feedback and evaluate personal performance within shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of wedding photo imaging services for marketing or promotional purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Skill

Performance

Criteria

Description

Reading

1.1, 1.5

Interprets and evaluates extensive visual and textual information of varying complexity and purpose to inform work requirements

Writing

1.4-1.6, 2.5, 2.6

Prepares detailed business practice and compliance documents, including contracts, invoices and necessary correspondence using industry recognised structure, formats, language and terminology

Composes and edits text to suit promotional material

Prepares shoot timelines

Oral Communication

1.6, 2.1-2.3, 2.5, 2.6, 3.1, 3.2, 3.4

Participates in complex discussions with clients to elicit their needs and ideas, determine requirements, and explain service options and related contractual arrangements using appropriate tone and clear, straightforward language

Uses persuasive language and appropriate non-verbal features to reach agreements, conduct photography shoots and promote services to others

Uses active listening and questioning techniques to confirm information and understanding with clients, team members and external service providers

Numeracy

1.5, 2.3, 3.6

Performs accurate calculations to analyse service costs, develop payment plans and prepare quotes and invoices

Navigate the world of work

1.5, 3.5, 4.3-4.6

Meets workplace expectations for preparation and conduct of wedding photography services in compliance with professional practice requirements and standards, relevant legislation and codes of practice

Uses systematic processes to identify and store images or presentation products, maintain financial and contractual records, and update promotional work samples

Assesses shoot outcomes to identify the practical aspects of potential changes in own practice

Interact with others

1.6, 2.1-2.3, 2.6, 3.1, 3.2, 3.4

Identifies and uses appropriate communication methods and practices to participate in discussions and negotiate agreement with clients and external stakeholders

Develops and implements communications strategies to build rapport with clients and others

Maintains a professional manner and adjusts communication techniques and behaviour to avoid disruption and intrusion at wedding locations

Get the work done

1.2-1.4, 1.6, 2.3-2.6, 3.1-3.6, 4.1, 4.2, 4.5, 4.6

Uses intuitive and analytical thinking and aesthetic and technical judgements to develop a signature style for own business, produce samples and promote own services

Uses systematic planning and processes to perform test shots, prepare resources and a shoot schedule, and manage required communication

Works flexibly and intuitively to capture images, adapting to unforeseen changes, and generates proofs for client assessment

Produces and enhances final images and creative output product to meet client specifications and assembles content package with invoice

Follows established wrap up practices to maintain studio resources, manage records and update work samples

Reviews shoot outcomes and feedback to evaluate own performance, identify future opportunities and establish the follow-on changes required in work practice