Application
This unit describes the skills and knowledge required to produce photo images that may be used as stock photos for commercial use.
It applies to individuals who have their own photo imaging practice submitting photos to a stock repository or work for photo imaging organisations whose purpose is to provide stock photo images.
No licensing, legislative or certification conditions apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Plan creation of stock images | 1.1 Research information on contemporary styles and conceptual or aesthetic approaches to inform production of stock photo images 1.2 Evaluate, test and refine technical requirements for range of stock photo imaging projects, and confirm approach with relevant personnel 1.3 Prepare pricing schedules and business documents as required |
2. Prepare for creation of stock images | 2.1 Adopt professional practice arrangements for shoots 2.2 Evaluate shoot requirements and make test shots to refine technical and conceptual approach 2.3 Prepare shoot management schedules and make shoot preparations 2.4 Organise models, apparel, fashion accessories, shoot locations and subjects as required for stock images |
3. Shoot images for image stock repositories | 3.1 Capture stock images according to preconceived style and content of shoot context 3.2 Optimise and output creative product to meet possible end-user specifications using industry standards 3.3 Classify and archive photo images according to industry standards 3.4 Check and reinstate equipment and shoot locations to original condition |
4. Display images in image stock repository and review project | 4.1 Confirm business arrangements and intellectual property rights with photo stock image repository operators 4.2 Upload photo images to photo stock image repository or commercial environment for promotion and sale 4.3 Maintain contractual and financial records for business and taxation purposes 4.4 Review client feedback and sales metrics, and evaluate own stock photo images for content, style and performance 4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from display of stock photo images |
Evidence of Performance
Evidence of the ability to:
interpret requirements with relevant personnel
organise photo imaging equipment, subjects and locations to shoot photo images according to legal requirements
produce professional standard photo images suitable for stock photos
optimise and upload images to stock repositories, meeting required technical standards
process, catalogue and archive stock photo image products in accordance with industry standards
evaluate feedback, creative products and own performance.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
explain contemporary issues that inform stock photo imaging practice
explain conceptual and aesthetic approaches to creating stock photo images
list and describe potential buyers of stock photo images
explain the business and intellectual property arrangements typically associated with producing original stock photo images
outline systems used to catalogue and archive photo images and business records.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
photo imaging capture and production equipment
suitable shoot locations.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 2.1, 4.4 | Interprets and evaluates visual and textual information of varying complexity to inform work requirements |
Writing | 1.3, 2.3, 2.4, 4.1, 4.3 | Prepares workplace documents using industry recognised structure, formats, language and terminology Proofreads business and financial documents for accuracy of information |
Oral Communication | 1.2, 2.4, 4.1 | Participates in discussions using clear, straightforward language to convey concepts, shoot information and business arrangements Uses active listening and questioning techniques to elicit information and confirm understanding |
Numeracy | 1.3, 4.4 | Performs calculations to determine image pricing and service costs and interpret sales figures |
Navigate the world of work | 2.1, 3.2, 3.3, 4.1, 4.3 | Meets workplace expectations for preparation and conduct of shoots and provision of stock photography images Complies with professional practice arrangements, industry standards and legislative responsibilities |
Interact with others | 1.2, 2.4, 4.1 | Identifies and uses appropriate communication methods and practices to participate in complex discussions and negotiate agreement with relevant personnel and external stakeholders |
Get the work done | 1.2, 2.2-2.4, 3.1, 3.2, 3.3. 3.4, 4.2-4.5 | Uses methodical planning processes to prepare, and carry out stock photo shoots Stores and maintains images and records according to requirements Analyses requirements to determine shoot approach and resource requirements Reviews shoot outcomes and user feedback to determine future requirements and opportunities for change Uses digital tools to create and store files |
Sectors
Visual communication – photo imaging