Application
This unit describes the skills and knowledge required to write content for a range of purposes and platforms.
It applies to individuals who could be expected to write both original and re-purposed non-narrative content for websites, social media or for announcements on radio and television.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Prepare to write content | 1.1 Identify production requirements for content with relevant personnel 1.2 Identify purpose of content and publishing medium that may affect the way content will be written 1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required 1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content 1.5 Analyse available data to identify needs and perspectives of target users and audience 1.6 Generate a range of ideas relevant to content purpose and target audience 1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel |
2. Draft content | 2.1 Classify, structure and sequence content so it is easy to read or navigate 2.2 Draft content using writing and communication principles 2.3 Draft content using writing techniques appropriate to content purpose 2.4 Refine and redraft content to meet creative requirements 2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication 2.6 Provide captions or descriptions for media assets as required 2.7 Apply presentation techniques to enhance readability 2.8 Proofread content and conduct readability tests if appropriate 2.9 Submit final draft to relevant personnel for consideration and review, where appropriate 2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time |
3. Finalise content | 3.1 Incorporate feedback from relevant personnel into final content, where appropriate 3.2 Submit content by agreed deadline according to organisational procedures 3.3 Save and archive content according to enterprise procedures 3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate |
Evidence of Performance
Evidence of the ability to:
write media content that engages target user / audience and meets production deadlines
apply principles of writing and communication in developing content for a range of purposes
structure content and apply presentation techniques to enhance readability and navigation.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
outline a range of writing styles and their purpose
describe techniques for effective writing
describe how layout and presentation techniques may affect ways readers read and scan written content in various media
identify media laws and codes of practice relevant to copyright, defamation, privacy, court reporting and vilification
outline types of data that may provide information on users and audience
outline health and safety requirements as they relate to working for periods of time on screens and keyboards.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
relevant software
legislation and codes of practice relevant to media
variety of information sources
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1-1.5, 1.7, 2.1, 2.2, 2.4, 2.5, 2.7, 2.8, 3.1 | Organises and evaluates ideas and information from a range of complex texts Analyses text based content |
Writing | 1.5-1.7, 2.1-2.4, 2.6-2.8, 3.1, 3.3, 3.4 | Documents complex relationships between ideas and information using writing and communication principles Writes routine correspondence using appropriate writing styles |
Oral Communication | 1.1, 1.5, 1.7, 2.9, 3.1, 3.4 | Seeks views and opinions of others Obtains information by listening and questioning Discusses ideas and solutions Uses clear language to contribute information and express requirements |
Navigate the world of work | 1.3, 2.5, 2.10 | Follows copyright legislations as required Complies with broadcasting and publication laws and codes Complies with work health and safety (WHS) as required |
Interact with others | 1.1, 1.5, 1.7, 2.9, 3.1, 3.4 | Consults with relevant personnel to select most appropriate content ideas and utilises feedback to finalise content Presents information in a way easily understood by others |
Get the work done | 1.1-1.7, 2.1-2.4, 3.2, 3.3 | Adopts a logical and methodical approach to the process of clarifying content, drafting and proofreading to meet creative requirements Adopts a consistent approach to the process of researching, identifying, writing and editing text-based material and meets all deadlines as required Sources information and reference material in a timely fashion Generates a range of text-based content ideas relevant to purpose Uses digital tools to draft and edit content. |
Sectors
Communication – Writing