This unit reflects the situation where a designer plays a key role in determining the scope and nature of work required. This unit builds on the unit 'BSBDES402A Interpret and respond to a brief', which focuses on working with an established brief. Because people in many industries require the skills and knowledge in this unit, it has been written to allow for contextualisation. In practice, this unit supports and is supported by other units describing the specialist skills and knowledge required by specific design disciplines. This unit underpins effective performance in all design disciplines. It is highly recommended that this unit be assessed with or after the following units: BSBDES402A Interpret and respond to a brief any specialised design unit, e.g. CUFCOS504A Design costumes. There is also a strong link between this unit and the following unit, and combined assessment and or training would be appropriate: BSBDES305A Source and apply information on the history and theory of design. |
ELEMENT | PERFORMANCE CRITERIA |
1. Establish design requirements | 1.1. Identify and make appropriate contact with relevant stakeholders for the design project, including client 1.2. Identify and source information and references relevant to the design project 1.3. Critically analyse sources and extract key information to inform the design project 1.4. Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project 1.5. Pro-actively seek, review and act upon information needed to inform constructive communication with client 1.6. Build trust and respect between self and client through effective use of communication skills and demonstration of professional integrity |
2. Develop and refine the design brief | 2.1. Develop concepts and ideas for inclusion in the brief which take account of overall project objectives and parameters, including budget constraints 2.2. Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs 2.3. Present ideas in an appropriate format/medium and seek feedback from key stakeholders 2.4. Use effective communication techniques to generate discussion, debate and critical analysis 2.5. Re-evaluate and refine options based on own analysis and discourse with others 2.6. Establish and agree on the final nature and scope of the brief with the client and accurately document details |
3. Negotiate terms and conditions | 3.1. Negotiate and agree terms and conditions of the brief in accordance with relevant organisational and professional standards 3.2. Clarify, agree and document roles and responsibilities of those involved in the project 3.3. Confirm agreements in writing in accordance with organisational requirements, including approval processes 3.4. Identify the need for and seek specialist advice in the development of formal agreements or contracts where appropriate |
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Required skills |
communication, presentation and negotiation skills specifically for the process of working with clients to establish and refine design briefs in a particular area of design literacy skills sufficient to research and evaluate a wide range of source materials for the development of the concept for own work, to conduct a critical discourse about the concept for own work numeracy skills sufficient to develop realistic costing for realisation of design concept |
Required knowledge |
sources of information that inform the development of design concepts within a specific industry context the scope, nature and potential variations within design briefs relevant to a specific industry context legal issues that affect negotiations and contracts in the relevant industry context copyright, moral rights and intellectual property issues and legislation that impact on design work in the relevant industry context |
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | The following evidence is critical to the judgement of competence in this unit: effective collaboration and communication skills to work with others to develop and refine a design brief sound knowledge of the design process within the specific industry context/design discipline. |
Context of and specific resources for assessment | The assessment context must provide for: practical demonstration of skills through the development and finalisation of a design brief for a specific industry purpose interaction with and involvement of others to reflect the collaborative nature of the unit and the communication and negotiation skills required. |
Method of assessment | Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include: evaluation of a design brief in which the candidate has played a significant development role evaluation of reports prepared by the candidate detailing the processes undertaken for establishing and refining the brief, including challenges faced and lessons for the future questioning and discussion on the process and to assess knowledge of issues surrounding legislation, industry context, sources of information case studies to assess ability to adapt approach to different client requirements and contexts review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate. Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment | Assessment of this unit requires access to sources of information relevant to the industry context. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Design requirements may relate to any industry/design discipline, and may include: | event design graphic design interior design multimedia design object design product design theatrical/film production design, eg sets, costumes, lighting wearable object design, e.g. fashion, jewellery |
Relevant stakeholders in addition to client may include: | authorities, e.g. local council for outdoor event design creative specialists other designers others involved in the project production teams technical specialists venue managers |
Information and references relevant to the design project may include: | environment financial information music and/or film/video oral history organisational information photographs and other artworks project team members promotional material technical reports/data texts and other written references work of other designers/artists |
Critical analysis may involve: | considering how ideas may be adapted considering how ideas may be challenged drawing links between references and potential designs evaluating work of other designers making judgements about potential ideas in relation to the budget and available resources making judgements about relevance of information and ideas |
Overall objectives and parameters may relate to: | audience availability of materials, tools, equipment and human resources budget conflicting competing demands organisational vision presentation venue/context sponsorship timeframe |
Appropriate format/medium for presentation of ideas may include: | checklists digital presentation drawings electronic presentations graphic formats models paintings photographs plans prototypes verbal description/oral presentation video visual diagrams |
Terms and conditions may relate to: | conceptual parameters contracts deliverables legal and financial issues such as processes to be used ownership and copyright reporting technical requirements timelines |
Organisational and professional standards may include: | industry standards for written agreements industry-accepted fee schedules requirements for written agreements |
Unit sector |
Design - design process |
This unit contains employability skills. |
Not applicable.