Conduct interviews

This unit describes the performance outcomes, skills and knowledge required to plan, prepare and conduct interviews for broadcast.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.


Radio and television presenters responsible for conducting interviews on a wide range of topics apply the skills and knowledge outlined in this unit. Interviews can be conducted live-to-air or pre-recorded and range in complexity from short, single-issue pieces to moderately in-depth coverage of a topic.

Even though presenters at this level generally operate with a fair degree of autonomy, they are members of a production team and are expected to contribute to overall program planning and production.

More complex skills associated with in-depth exploration of issues through panel discussions and debates are covered in:

CUFAIR501A Explore issues on air.

Elements and Performance Criteria



Plan and prepare for interviews

1. Identify the main purpose of an interview and factors that may affect how the interview is conducted

2. Become familiar with topics and interviewees by reading and making notes from a range of information sources

3. Develop, and organise in a logical sequence, questions that elicit information relevant to the topic

4. Refine questions by anticipating answers interviewees may give

5. Seek expert advice on issues that could result in a breach of laws or regulations

6. If necessary, develop confidence in the line of questioning by discussing issues with relevant personnel and rehearsing interviews

7. Write short links to introduce topics and interviewees and to forward-promote interviews

8. Where appropriate, obtain prior agreement from interviewees to broadcast interviews and give advance notice of key line of questioning

9. If necessary, book facilities and equipment required to conduct interviews according to enterprise procedures and production requirements

Conduct interviews

10. Establish an atmosphere that elicits the best possible response from interviewees

11. Adopt an interview style that is appropriate for the topic, interviewee and target audience

12. Introduce interviewees, follow prepared line of questioning and listen to answers to identify further questions that could be asked

13. Conduct unplanned lines of questioning, if necessary, to enhance the quality and content of interviews

14. Recover presentation errors and respond to equipment malfunction with minimum disruption to flow of interview

15. If necessary, bring interviewees back to the topic being discussed

16. If appropriate, provide a brief recap on the topic and interviewee for listeners who may not have heard the start of an interview

17. Wrap up interviews in the given time and thank interviewees for their contribution

Evaluate own performance

18. Listen back to interviews and note areas for improvement

19. Seek feedback from relevant personnel on the quality and content of interviews

20. Refine interviewing techniques to accommodate own performance assessment and feedback from colleagues and listeners

Required Skills

Required skills

communication and teamwork skills sufficient to:

ask questions clearly and confidently of interviewees

listen critically to what interviewees say and respond creatively with further questions to elicit information/opinions from interviewees

project a positive and professional image on air

work collaboratively as a member of a production team

analytical and literacy skills sufficient to interpret and summarise information in the process of preparing interview questions

willingness to receive and act on feedback about own performance

in a radio context, technical skills sufficient to record interviews in a production studio, telephone recording booth or on location with portable recording equipment

self-management skills sufficient to work under pressure and meet deadlines

Required knowledge

industry knowledge, including:

roles and responsibilities of production team members

broadcast language and terminology

issues and challenges that arise in the context of conducting interviews

effective communication techniques, including listening, questioning and non-verbal communication

understanding of relevant legislation and broadcasting codes of practice sufficient to identify and seek expert advice on and resolve issues that could lead to legal action

techniques for:

recording in variable weather conditions

minimising the effect of background location noise while recording

characteristics of commonly used microphones and audio recording equipment

OHS requirements as they relate to recording audio material on location

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

effective interviewing and communication techniques

understanding of the consequences of breaching laws and regulations that apply to broadcasting

ability to listen critically to what interviewees say and to conduct unplanned lines of questioning with confidence

interviews recorded over a period of time that demonstrate an ability to interview people on a range of topics

collaborative approach to work.

Context of and specific resources for assessment

Assessment must ensure:

access to audio and/or video recording equipment

access to audio and/or video playback equipment to enable evaluation of recorded interviews by the candidate and others

access to current information about, and personnel able to advise on, laws and regulations that apply to broadcasting

access to appropriate learning and assessment support when required

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance

evaluation of recordings of interviews conducted by the candidate to assess candidate's ability to follow a logical line of questioning

observationof the candidate conducting an interview

written or verbal questioning to test knowledge as listed in the required skills and knowledge section of this unit and to discuss candidate's approach to preparing for interviews.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUFAIR402A Present a wide range of radio material

CUFRES401A Conduct research

CUFWRT301A Write content for a range of media

CUFWRT403A Write narration and current affairs material.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Purpose of the interview may be to:

delve into a personality

elicit anecdotal information

justify, interpret or obtain an opinion/comment

obtain information/facts

promote a service or product

recount a personal experience

review books, films, plays or artistic works.

Factors may include:


number of interviewees

personality/public profile of interviewee

station profile and listener expectations

style of program

target audience

time of day an interview is to be broadcast

whether an interview will be live to air

whether an interview will be pre-recorded and edited prior to broadcast.

Information sources may include:


commercial enterprises

enterprise policies and procedures

federal, state and local government departments

industry associations and organisations

industry practitioners and technical experts

media outlets and the internet

personal observations and experience

publications, e.g.:

reference books

newsletters and magazines

specialist technical journals

bulletins, press releases and letters

manufacturer handbooks, manuals, promotional material.

Types of questions may include:

basic, e.g. what, who, where, why, how






Laws and regulations may include:

broadcasting codes of practice

contempt of court and parliament




privacy legislation

racial vilification.

Relevant personnel may include:

content specialists

floor manager


legal advisers

other broadcasters


program manager

station manager

technical crew.

Facilities and equipment may include:

portable audio recorder, microphone and accessories

production studio

telephone recording booth.

Production requirements may include:


completing documentation, e.g. release forms




program schedule.

Interview styles may include:










Unit sector

Competency Field

Media and entertainment production - on-air presentation

Employability Skills

This unit contains employability skills.

Licensing Information

Not applicable.