Radio and television presenters responsible for conducting interviews on a wide range of topics apply the skills and knowledge outlined in this unit. Interviews can be conducted live-to-air or pre-recorded and range in complexity from short, single-issue pieces to moderately in-depth coverage of a topic.
Even though presenters at this level generally operate with a fair degree of autonomy, they are members of a production team and are expected to contribute to overall program planning and production.
More complex skills associated with in-depth exploration of issues through panel discussions and debates are covered in:
CUFAIR501A Explore issues on air.
Elements and Performance Criteria
Plan and prepare for interviews
1. Identify the main purpose of an interview and factors that may affect how the interview is conducted
2. Become familiar with topics and interviewees by reading and making notes from a range of information sources
3. Develop, and organise in a logical sequence, questions that elicit information relevant to the topic
4. Refine questions by anticipating answers interviewees may give
5. Seek expert advice on issues that could result in a breach of laws or regulations
6. If necessary, develop confidence in the line of questioning by discussing issues with relevant personnel and rehearsing interviews
7. Write short links to introduce topics and interviewees and to forward-promote interviews
8. Where appropriate, obtain prior agreement from interviewees to broadcast interviews and give advance notice of key line of questioning
9. If necessary, book facilities and equipment required to conduct interviews according to enterprise procedures and production requirements
10. Establish an atmosphere that elicits the best possible response from interviewees
11. Adopt an interview style that is appropriate for the topic, interviewee and target audience
12. Introduce interviewees, follow prepared line of questioning and listen to answers to identify further questions that could be asked
13. Conduct unplanned lines of questioning, if necessary, to enhance the quality and content of interviews
14. Recover presentation errors and respond to equipment malfunction with minimum disruption to flow of interview
15. If necessary, bring interviewees back to the topic being discussed
16. If appropriate, provide a brief recap on the topic and interviewee for listeners who may not have heard the start of an interview
17. Wrap up interviews in the given time and thank interviewees for their contribution
Evaluate own performance
18. Listen back to interviews and note areas for improvement
19. Seek feedback from relevant personnel on the quality and content of interviews
20. Refine interviewing techniques to accommodate own performance assessment and feedback from colleagues and listeners
communication and teamwork skills sufficient to:
ask questions clearly and confidently of interviewees
listen critically to what interviewees say and respond creatively with further questions to elicit information/opinions from interviewees
project a positive and professional image on air
work collaboratively as a member of a production team
analytical and literacy skills sufficient to interpret and summarise information in the process of preparing interview questions
willingness to receive and act on feedback about own performance
in a radio context, technical skills sufficient to record interviews in a production studio, telephone recording booth or on location with portable recording equipment
self-management skills sufficient to work under pressure and meet deadlines
industry knowledge, including:
roles and responsibilities of production team members
broadcast language and terminology
issues and challenges that arise in the context of conducting interviews
effective communication techniques, including listening, questioning and non-verbal communication
understanding of relevant legislation and broadcasting codes of practice sufficient to identify and seek expert advice on and resolve issues that could lead to legal action
recording in variable weather conditions
minimising the effect of background location noise while recording
characteristics of commonly used microphones and audio recording equipment
OHS requirements as they relate to recording audio material on location
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
effective interviewing and communication techniques
understanding of the consequences of breaching laws and regulations that apply to broadcasting
ability to listen critically to what interviewees say and to conduct unplanned lines of questioning with confidence
interviews recorded over a period of time that demonstrate an ability to interview people on a range of topics
collaborative approach to work.
Context of and specific resources for assessment
Assessment must ensure:
access to audio and/or video recording equipment
access to audio and/or video playback equipment to enable evaluation of recorded interviews by the candidate and others
access to current information about, and personnel able to advise on, laws and regulations that apply to broadcasting
access to appropriate learning and assessment support when required
use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
evaluation of recordings of interviews conducted by the candidate to assess candidate's ability to follow a logical line of questioning
observationof the candidate conducting an interview
written or verbal questioning to test knowledge as listed in the required skills and knowledge section of this unit and to discuss candidate's approach to preparing for interviews.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFAIR402A Present a wide range of radio material
CUFRES401A Conduct research
CUFWRT301A Write content for a range of media
CUFWRT403A Write narration and current affairs material.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Purpose of the interview may be to:
delve into a personality
elicit anecdotal information
justify, interpret or obtain an opinion/comment
promote a service or product
recount a personal experience
review books, films, plays or artistic works.
Factors may include:
number of interviewees
personality/public profile of interviewee
station profile and listener expectations
style of program
time of day an interview is to be broadcast
whether an interview will be live to air
whether an interview will be pre-recorded and edited prior to broadcast.
Information sources may include:
enterprise policies and procedures
federal, state and local government departments
industry associations and organisations
industry practitioners and technical experts
media outlets and the internet
personal observations and experience
newsletters and magazines
specialist technical journals
bulletins, press releases and letters
manufacturer handbooks, manuals, promotional material.
Types of questions may include:
basic, e.g. what, who, where, why, how
Laws and regulations may include:
broadcasting codes of practice
contempt of court and parliament
Relevant personnel may include:
Facilities and equipment may include:
portable audio recorder, microphone and accessories
telephone recording booth.
Production requirements may include:
completing documentation, e.g. release forms
Interview styles may include:
Media and entertainment production - on-air presentation
This unit contains employability skills.