Not applicable.
Not applicable.
Elements and Performance Criteria | |||
Element | Performance Criteria | ||
1 | Receive and interpret the brief for animation design | 1.1 | Liaise with the relevant personnel and interpret and confirm the animation requirements so that technical, production or script (programming) requirements are met |
1.2 | Participate in preliminary concept meetings to discuss the animation requirements of the production | ||
1.3 | Identify the available budget for the production | ||
1.4 | Identify the deadline for production and implementation of the animation design | ||
2 | Breakdown scripts to produce animation plan | 2.1 | Produce and maintain master script (text) breakdown/production schedule breakdown |
2.2 | Determine and document the required number and types of animated elements for the use of all relevant personnel during the design development | ||
3 | Generate and assess ideas | 3.1 | Generate a range of ideas for the animation design which respond sympathetically to the brief and provide creative solutions to the design issues |
3.2 | Assess ideas and collaborate, as required, with relevant personnel to ensure contribution of ideas to the initial concept | ||
3.3 | Continuously reflect on and appraise ideas for implications on cost, technical feasibility, and suitability to meet the brief | ||
4 | Conduct research and experimentation | 4.1 | Research the period, style and genre of the production |
4.2 | Identify the historical and cultural factors that might influence animation styles and production techniques | ||
4.3 | Undertake research into the style and location of the production, materials and human resources necessary to fulfil the production requirements and their cost | ||
4.4 | Trial various techniques to test the suitability of their use in the final production of the animation elements, including: colour mixes; textures; materials | ||
4.5 | Organise research and experimentation material for ease of use of all relevant personnel during the design development process | ||
4.6 | Analyse and document research and experimentation findings for use during the development of the animation design | ||
4.7 | Evaluate the initial concepts generated, against the research and experimentation findings | ||
5 | Develop and document the animation design | 5.1 | Establish or maintain an accessible recording system for the use of all relevant personnel, to include: ; specialist services available for production of the animation; reference/research materials; draft and final animation designs; production details and specifications |
5.2 | Hold ongoing discussions with relevant personnel so that additional or changed production requirements and new ideas are considered and incorporated during the development of the design | ||
5.3 | Ensure that agreement is reached with relevant personnel on a consistent interpretation of characters, style and graphic or visual details | ||
5.4 | Evaluate initial concepts and select the most appropriate idea, giving consideration to: | ||
5.5 | the budget | ||
5.6 | ongoing discussions | ||
5.7 | research findings | ||
5.8 | ongoing reflection on the design brief | ||
5.9 | Develop the animation designs from the initial concepts ensuring: | ||
5.10 | consistency with the style requirements of the script/production | ||
5.11 | that research findings are incorporated | ||
5.12 | that ideas are technically feasible and demonstrate awareness of parameters and resource constraints | ||
5.13 | that ideas demonstrate effective use of materials | ||
5.14 | Choose and incorporate the use of colour, texture and other materials | ||
5.15 | Prepare working technical production drawings, production specifications and samples | ||
5.16 | Label all designs accurately with scene/production sequence numbers | ||
6 | Communicate design ideas and make amendments | 6.1 | Present the animation design using a range of visual materials including coloured design illustrations, technical production drawings, material samples, production requirements and specifications to the relevant personnel for acceptance |
6.2 | Participate in the initial and ongoing evaluation of the presented designs | ||
6.3 | Negotiate and agree to additional requirements or modifications to the design and undertake any necessary amendments | ||
6.4 | Agree to the final designs and present final production specifications for the animation to all relevant personnel to ensure that the animation meets design and other production requirements | ||
7 | Liaise with others to implement production of the animation | 7.1 | Discuss with relevant personnel to agree upon the future role of the designer in the realisation of the animation design |
7.2 | Liaise with relevant personnel to ensure that all animation production requirements are met, quality standards are adhered to and work is undertaken within item, budget and technical constraints | ||
7.3 | Participate in ongoing production meetings and participate in the evaluation of the animation elements produced | ||
7.4 | Ensure that any animation design modifications are agreed, noted and acted upon | ||
7.5 | Inform relevant personnel of animation design changes | ||
7.6 | Update any required documentation and record and file according to enterprise requirements | ||
Not applicable.
Underpinning skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
collecting and interpreting creative information, scripts and images
production scheduling
resource management including human resources
team leading skills
budget management
project management
report writing
principles of negotiation
information management
costing, budgeting, liaison
principles and techniques of design and script (text) breakdown
research
visualisation and interpretation of creative concepts
preparation of design briefs
communication and presentation techniques
copyright legislation and regulations
understanding the capabilities of other collaborative designers or contractors
understanding the artistic elements of a production
exercising a high level of creativity and ingenuity
maintaining design integrity
colour theory, line, dimension, depth and their application on the screen
the behaviour of various materials, finishes, painting techniques and colours under lighting
principles and techniques of animation, layout and composition
ability to create style or look consistent with direction of director
ability to select and style colours
ability to select colours for characters and match to background colours
perspective and technical drawing
Linkages to other units
This unit has linkages to the following units and combined training delivery and/or assessment is recommended:
CUFANM02A - Coordinate the production of animation
CUEFIN2A - Manage a budget
CUSGEN04A - Participate in negotiations
CUFGEN05A - Make presentations
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
the development of creative animation design concepts which meet practical requirements including type of production and resource constraints, in particular budgetary constraints
effective verbal and written communication with a range of individuals/organisations
knowledge and application of research techniques
presentation skills
Method and context of assessment
Assessment may take place on the job, off the job or a mix of both of these. However, assessment of this unit would most effectively be undertaken on the job due to the specific workplace environment requirements. Off the job assessment must be undertaken in a closely simulated workplace environment.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept
Resource requirements
Assessment requires access to a range of equipment currently used by the cultural industries.
Underpinning skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
collecting and interpreting creative information, scripts and images
production scheduling
resource management including human resources
team leading skills
budget management
project management
report writing
principles of negotiation
information management
costing, budgeting, liaison
principles and techniques of design and script (text) breakdown
research
visualisation and interpretation of creative concepts
preparation of design briefs
communication and presentation techniques
copyright legislation and regulations
understanding the capabilities of other collaborative designers or contractors
understanding the artistic elements of a production
exercising a high level of creativity and ingenuity
maintaining design integrity
colour theory, line, dimension, depth and their application on the screen
the behaviour of various materials, finishes, painting techniques and colours under lighting
principles and techniques of animation, layout and composition
ability to create style or look consistent with direction of director
ability to select and style colours
ability to select colours for characters and match to background colours
perspective and technical drawing
Linkages to other units
This unit has linkages to the following units and combined training delivery and/or assessment is recommended:
CUFANM02A - Coordinate the production of animation
CUEFIN2A - Manage a budget
CUSGEN04A - Participate in negotiations
CUFGEN05A - Make presentations
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
the development of creative animation design concepts which meet practical requirements including type of production and resource constraints, in particular budgetary constraints
effective verbal and written communication with a range of individuals/organisations
knowledge and application of research techniques
presentation skills
Method and context of assessment
Assessment may take place on the job, off the job or a mix of both of these. However, assessment of this unit would most effectively be undertaken on the job due to the specific workplace environment requirements. Off the job assessment must be undertaken in a closely simulated workplace environment.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept
Resource requirements
Assessment requires access to a range of equipment currently used by the cultural industries.
Organisation of research findings and recording of designs may include the use of:
computer database
manual files
library
Presentation medium for design ideas include:
models
material swatches
sketches
sample animation elements
technical drawings
colour illustrations
Research may include:
talking and listening to experts
watching documentary films and videos
reading newspapers books and other references
use of the internet
contact with historical associations
Documentation may be:
computer generated
manually written
Types of production may include:
feature films
short films
commercials
music video
television productions
Relevant personnel may include:
production designer
supervisor
head of department
director of photography
director
producer
technical director
other technical staff
other specialist staff
designer
floor manager
Animated elements may include:
characters
backgrounds
props eg furniture
models
sets
Organisation of research findings and recording of designs may include the use of:
computer database
manual files
library
Presentation medium for design ideas include:
models
material swatches
sketches
sample animation elements
technical drawings
colour illustrations
Research may include:
talking and listening to experts
watching documentary films and videos
reading newspapers books and other references
use of the internet
contact with historical associations
Documentation may be:
computer generated
manually written
Types of production may include:
feature films
short films
commercials
music video
television productions
Relevant personnel may include:
production designer
supervisor
head of department
director of photography
director
producer
technical director
other technical staff
other specialist staff
designer
floor manager
Animated elements may include:
characters
backgrounds
props eg furniture
models
sets
Not applicable.
Not applicable.
Not applicable.