CUFIND301B
Work effectively in the screen and media industries

This unit describes the performance outcomes, skills and knowledge required to work in a team environment in the film, broadcasting and digital media industries.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application

People working in a wide range of occupations in the screen and media industries apply the skills and knowledge described in this unit. They could be working in program production, program presentation, administration, studio operations, broadcast technology, online services, film and sound archives, graphics, scenic art, props, set construction, wardrobe, or technical operations such as lighting, camera and sound.

Production teams vary in size from a few people to hundreds, depending on the scale of productions. All team members need a basic understanding of stages in the production process, as well as the roles and responsibilities of personnel involved in the production chain. They also need to understand the culture of the organisation for which they are working, whether their job is permanent or on a contract basis for the duration of a production.

Even though people at the level described in this unit work under supervision, they are expected to demonstrate a range of well-developed skills requiring some discretion and judgement.

More complex skills associated with working as a freelancer are covered in:

CUFIND401A Provide services on a freelance basis.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Communicate effectively with others

1. Discuss and agree on own tasks and responsibilities in ways that promote good working relationships

2. Negotiate changes to duties in a constructive manner that takes into account the importance of collaboration to the effectiveness and productivity of work in the industry

3. Share information about the results of own work with others who require the information

4. Treat others courteously and in ways that acknowledge their contribution to productions or projects

5. Take into account particular production or project issues that colleagues or clients may have and the protocols to use in resolving them

6. Participate in negotiations to find workable solutions to conflicts that have the potential to reduce personal and team productivity

7. Complete workplace documentation as required

Take responsibility for own personal development

8. Complete enterprise-specific or other training as appropriate

9. Identify opportunities for ongoing professional development and take appropriate action in consultation with relevant personnel

10. Maintain currency of own industry knowledge through a variety of sources and apply information in day-to-day work activities to enhance quality of work performance

11. Respond positively to constructive feedback on own performance and take action to improve as required

Perform own job role effectively

12. Apply values of the organisation to job role

13. Follow organisational work procedures, protocols and other guidelines

14. Comply with relevant legislative and regulatory requirements

15. Comply with relevant industry codes of practice and guidelines

16. Undertake all work with due regard to OHS requirements and procedures

Participate in quality improvement activities

17. Contribute ideas about improving work practices and productivity in appropriate forums

18. Participate in and provide feedback on initiatives aimed at improving work practices

Required Skills

Required skills

communication and teamwork skills sufficient to:

clarify work requirements

work as a member of a production team - both independently on assignment and under direction

use information networks to keep abreast of industry developments relevant to own job role

put forward ideas clearly and constructively when discussing or seeking changes to work arrangements

maintain good relationships, even when disagreeing with others

initiative and enterprise in the context of being flexible in response to unexpected changes in work schedules

problem-solving skills sufficient to distinguish between issues that can be resolved within the parameters of delegated work role authority, and those that must be passed on to higher level officers

self-management skills sufficient to:

prioritise work tasks

balance the need for personal efficiency with the needs of others and production requirements

work within deadlines

make decisions within level of own responsibility

seek expert assistance when problems arise

literacy skills sufficient to read and understand industry information and terminology

technical skills sufficient to:

access and download information from the internet

use a computer and other office equipment for the purposes of work role

Required knowledge

broad understanding of:

roles and responsibilities of personnel in the relevant sector of the screen and media industries

industry terminology

basic understanding of common law and broadcasting codes of practice sufficient to identify issues that could lead to legal action

Sustainable work practices for individuals and organisations in screen and media

OHS standards as they apply to working in the relevant sector of the screen and media industries

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to:

perform work tasks according to organisational requirements and values

comply with requirements of relevant legislation and regulations

source and apply information about industry issues and developments

collaborative approach to work

effective communication skills in a team environment.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of relevant and current industry information

access to appropriate technology to collect, download and store industry information

access to appropriate learning and assessment support when required

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance

observation of the candidate participating in workplace meetings

written or oral questioning to test knowledge as listed in the required skills and knowledge section of this unit

case studies to assess ability to apply knowledge to different industry contexts and situations.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBDIV301A Work effectively with diversity.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Productions or projects may include:

commercials

feature films

film and sound archival projects

live or prerecorded radio and television productions, e.g.:

music

drama

documentaries

comedy

variety

sport programs

news

current affairs

game and quiz shows

outside broadcasts

live events and performances

talkback

music videos

online:

discussion forums

audio streaming

video streaming

short films.

Production or project issues may include:

availability of personnel

availability of resources

available budget

end user

production schedule

production values

requirement that programs go to air on time

target audience

technical parameters and requirements

timelines.

Protocols may include:

enterprise procedures for complying with privacy regulations

observing protocols of companies or organisations appearing in productions

taking appropriate account of cultural and religious practices when recording or filming material for broadcast.

Documentation may include:

booking sheets and confirmations

budget reports

call sheets

cast information

contact lists

copyright clearances

cue sheets

diary entries

documentation on scripts and ancillary information, such as:

shot descriptions

shot numbers

camera numbers

cue information

lighting cues

videotape track information

graphics or digital effects information

durations

timings

fault reports

file notes

general in-house correspondence, such as:

memos

notes

email

hazard reports

records of meetings

running sheets

schedules

timesheets.

Training may include:

on-the-job, e.g.:

features of and procedures for using specified equipment and facilities

administrative procedures and protocols

workplace health, safety and security procedures

equipment maintenance procedures

features and functions of specified broadcast facilities, equipment and network systems

overview of the technology infrastructure supporting a broadcast network

overview of international, national and regional operations

staffing structure and chain of reporting

regulations that apply to specific enterprises

off-the-job, e.g.:

short courses

skill sets

national vocational education and training (VET) qualifications

state-accredited qualifications.

Relevant personnel may include:

broadcasters

camera personnel

designers

directors

editorial staff

film laboratory personnel

floor managers

graphics personnel

legal advisers

lighting personnel

producers

production managers

program managers

reporters

sound personnel

special effects staff

station managers

supervisors

switchboard operators

technical directors

technical staff, e.g. maintenance

video operators

volunteers' coordinators

writers.

Industry knowledge may include:

impact of new technologies on the screen and media industries

role and profile of different sectors in the screen and media industries

role of regulators and government

structure and operation of the broadcasting industry in Australia and internationally

technical standards.

Sources may include:

discussions with current industry practitioners, colleagues and community groups

electronic and print media (e.g. news, reviews and articles, technical publications)

employee and industry association representatives

events (e.g. industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events)

government bodies and associated publications

induction kits

internet

libraries

peak copyright organisations

personal observations and experience

policy and procedures manuals

reference books, industry information sheets, magazines and journals

retail and wholesale suppliers of products and services

training programs, seminars, conferences, symposiums, workshops, master classes and other professional development opportunities

unions and union publications (newsletters, magazines, bulletins and letters) and other sources of industrial relations information.

Values of the organisation may include:

explicit values described in organisational documents

implicit, undocumented organisational cultural values.

Legislative and regulatory requirements may include:

current, relevant legislation, regulations, codes of practice (federal and state) and policy relating to:

OHS

privacy and confidentiality

environmental issues

anti-discrimination and equal employment opportunity

business compliance

workplace and industrial relations

quality assurance

copyright

defamation

racial vilification

obscenity

contempt of court

privacy.

Codes of practice and guidelines may include:

ABC codes of practice

Australian content standards

broadcasting services in relation to:

commercial radio compliance program

commercial radio advertising

commercial radio current affairs disclosure

children's television standards

commercial radio codes of practice and guidelines

commercial television industry codes of practice

community broadcasting codes of practice

guidelines for films and computer games

open narrowcast radio codes

SBS codes of practice

subscription narrowcast radio codes

subscription television code of practice.

Forums may include:

enterprise-specific surveys and questionnaires

online discussion forums

performance appraisal processes

planning days

production briefing and debriefing sessions

staff meetings.


Sectors

Unit sector


Competency Field

Industry capability - industry context


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.