The skills and knowledge outlined in this unit are typically applied by a person working in a large enterprise on projects or productions that require a wide range of media assets. They work directly with asset creators (audio, video, graphics) to ensure that the asset management system accommodates their needs.

Though reporting to a producer or manager, a person in this role works with a fair degree of autonomy. They are responsible for setting up the conventions for file naming, sourcing, sorting and storing formal documents and media assets, and recording project or production details. They also set up systems to manage these assets effectively. The systems may need to be built by other personnel within the enterprise or production.

ELEMENT

PERFORMANCE CRITERIA

Establish systematic procedures for managing content and outputs

1. Confirm media asset management requirements with relevant personnel

2. Set up file naming system for projects based on standard conventions and protocols

3. Source and review storage repository and back-up systems appropriate for the task

4. Set up processes to record information required for tracking formal documents and media assets

5. Establish conventions for recording progress and locations of media assets

6. Develop strategy for tracking and recording media assets

7. Brief team members on the media asset management system, including the process for alerting relevant personnel to problems encountered as the system is implemented

Record information about documents and media assets

8. Document sources of media assets according to established procedures

9. Document progress and details of a range of outputs

10. Maintain records of technical information on work in progress

11. Maintain copyright and permissions information

12. Track media assets and record information according to established system

13. Maintain version control and identify status of interim products, prototypes and other relevant media assets

14. Respond to and resolve problems encountered as the system is implemented

Plan for project completion and storage

15. Confirm schedule for final sign-off with relevant personnel

16. Determine requirements for archiving

17. Confirm procedures for finalisation of projects

Finalise project

18. File and index formal documents according to agreed project or enterprise procedures

19. File and index scripts according to agreed project or enterprise procedures

20. Archive media assets in established system repository system according to industry practice

21. Ensure appropriate access by relevant personnel to formal documents and media assets developed by projects

22. Review the effectiveness of the media asset management system and note areas for future improvement

Required skills

communication, teamwork and literacy skills sufficient to:

interpret project briefs

prepare and maintain media asset management documentation

provide verbal and written briefings to team members

work collaboratively as a member of a production team

provide advice and support to team members

technical skills sufficient to track, maintain, record and archive information using accepted industry protocols

initiative and flexibility in the context of anticipating and resolving problems with a media asset management system

self-management and planning skills sufficient to:

set up and administer a file naming system

prioritise work tasks

meet deadlines

seek expert assistance as required

Required knowledge

industry knowledge, including:

roles and responsibilities of project team members in the relevant industry sector

sound understanding of the relationship between the technical and creative aspects and requirements of screen and media projects

issues and challenges that arise in the context of implementing media asset management systems

copyright and permissions

file and resource repository systems

industry or enterprise standard naming conventions

OHS requirements as they relate to working on computers for periods of time

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

proficient use of information tracking and repository systems

accurate record keeping, updating and tracking

attention to detail

ability to work effectively as a member of a production team.

Context of and specific resources for assessment

Assessment must ensure:

access to industry-standard technology and repository systems that permit file and resource management

access to appropriate learning and assessment support when required

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance

evaluation of at least two media asset management systems set up and managed by the candidate

written or verbal questioning to test knowledge of the processes followed to manage media assets and the respective roles and responsibilities of team members.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUFDIG301A Prepare video assets

CUFDIG303A Produce and prepare photo images

CUFSOU301A Prepare audio assets.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant personnel may include:

artists

author

designers

media asset creators

producer

programmer

project manager

supervisor

other specialist creative and administrative staff.

Projects may include or be included in:

aspects or sections of film/video production:

feature

documentary

short film and/or video

animations

commercials

live or pre-recorded performances

music video

television production, e.g. music, drama, comedy, variety, sport

live or pre-recorded television productions

e-commence

educational product

game

information product

promotional product

training product

website.

Information about assets may include:

asset details

copyright

date of transfer

default technical settings

reusability

transfer details

versions

other metadata as required.

Formal documents may include:

agreed terms and conditions

assets rights clearances

confidentiality agreements

contracts with subcontractors

copyright permissions

final proposal

intermediate and final sign-offs

software licences

technical information.

Media assets may include:

3D models

animations (2D, 3D)

audio

code and scripts

graphics

photographs

text documents (PDF, MSWord, PowerPoint)

videos

other assets as required by the project.

Unit sector

Media and entertainment production - post-production

This unit contains employability skills.