CULEVP401A
Present information on activities, events and public programs

This unit describes the performance outcomes, skills and knowledge required to prepare and present information for activities, events and public programs to different customer groups. The unit goes beyond the delivery of a scripted commentary and requires significant creative input.

Application

This unit applies to individuals who need to use effective interpretation and communication techniques to present information on activities, events and public programs to engage customers and provide enjoyment. It applies in a broad range of industry contexts.

Work is undertaken autonomously within a framework of established guidelines for activity operations.


Prerequisites

Not applicable.


Elements and Performance Criteria

1. Plan delivery of information

1.1 Confirm details of activity, event or public program with relevant personnel

1.2 Plan the sequence and method for delivery to achieve objectives

1.3 Prepare facilities, resources and support materials required for the delivery

2. Prepare presentations

2.1 Use interpretive and presentation techniques that combine entertainment and learning to enhance the experience

2.2 Tailor presentations to meet the specific needs of customers

3. Deliver presentations

3.1 Present accurate and relevant information in a manner consistent with cultural and social sensitivities and legislative requirements

3.2 Adjust presentations based on audience response, unexpected events or changes in circumstances

3.3 Provide opportunities for audience participation where appropriate

3.4 Identify and resolve problems promptly within scope of own role

3.5 Implement contingency plans or refer to appropriate personnel as required

4. Evaluate feedback

4.1 Seek formal or informal feedback from participants according to organisational procedures and evaluation methods

4.2 Monitor participation levels and provide attendance and participation information to relevant personnel

4.3 Revise supporting documentation incorporating feedback where appropriate

Required Skills

Required skills

communication skills to:

address customers with different needs and expectations, including special needs

apply a range of group presentation techniques

engage with different audiences

observe verbal and non-verbal audience feedback

present information sensitively

initiative and enterprise skills to:

deal with unexpected situations

identify and respond promptly to operational problems

translate ideas and concepts into tangible, engaging activities

learning skills to improve presentation skills through evaluation of own performance

literacy skills to:

interpret, use and tailor a wide range of support materials

read and present information

read instructions

planning and organising skills to:

integrate sustainable work practices

organise and prepare facilities, equipment, resources and support materials

provide a safe place

self-management skills to:

meet deadlines

project a professional image during public presentations and activities

teamwork skills to:

seek feedback from colleagues

work collaboratively with others involved in activities, events and public programs

technology skills to use audiovisual equipment.

Required knowledge

available sources of expert advice on the relevant subject matter

cultural protocols to be observed in the delivery of activities

features of different learning styles and how to represent them in presentations to different customer groups

features of policies, procedures and practices relating to the provision of public activities, events and programs

key features of legislation that affects the delivery of activities, including child protection, copyright and trade practices

needs and expectations of different customer groups, including potential crosscultural communication requirements

work health and safety issues and regulations relevant to the workplace and activity context

presentation and interpretive techniques, including use of:

games and activities

humour

role play

sensory awareness exercises

storytelling

visual aids and props

voice techniques

subject matter relevant to specified activities, events or public programs

typical resources required for delivery of activities relevant to the workplace context.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

deliver information as part of an activity, event or public program

use and adapt interpretation and presentation techniques to meet the needs of different customers

obtain and respond to participant feedback.

Context of and specific resources for assessment

Assessment must ensure:

presentation to and interaction with a customer group of a size and nature that reflects a typical work environment

access to a venue or site for the delivery of information for an activity, event or public program

use of activity support materials.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of onthejob performance

direct observation of the candidate presenting information for an activity, event or public program

evaluation of case studies to assess ability to tailor activities to different customer needs

verbal or written questioning to assess knowledge of interpretive and presentation techniques.

Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUECOR03B Provide quality service to customers.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Detailsmay include:

dates

duration

location

objectives

resources

target group.

Activity, event or public program may include:

ceremony

excursion

exhibition

festival

field trip

guided tour

holiday or weekend activity

open day

orientation

performance

school program

scientific experiment

site visit, such as:

craft demonstration

dance

film

music

theatre

workshop

special occasion.

Facilities, resources and support materialsmay include:

audiovisual equipment

displays

furniture

literature

notes

notices

refreshments

venue.

Tailoring presentations may relate to:

appropriate language

cultural sensitivity

depth and scope of information

duration

learning styles, including:

auditory

kinetic

visual

question handling

timing

use of pictures and drawings.

Customers may include:

children

elderly people

families

local community members

people of particular ethnic or cultural backgrounds

people with common professional backgrounds or special interests

people with special needs

school groups

students

tourists.

Unexpected events or changes in circumstances may relate to:

changing weather conditions

cultural considerations

emergencies

inappropriate audience behaviour

reassessment of customer interests or ability

systems failure.

Evaluation methods may include:

anecdotal evidence

completion of audience response forms

observation of audience reaction

questioning of selected audience members.


Sectors

Cultural services - Exhibitions and visitor programs


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certificate requirements apply to this unit at the time of endorsement.