Application
This unit applies in a broad range of industry contexts and focuses on the short-term planning and promotion of an activity, event or public program.
Depending on the context, this role may be undertaken by senior experienced operational staff or managers.
Prerequisites
Not applicable.
Elements and Performance Criteria
1. Establish scope of public programs | 1.1 Identify activities, events or public programs that meet current or future organisational priorities and policies 1.2 Evaluate external influences that may impact on the development of programs 1.3 Research customer needs, current development initiatives and wider community needs 1.4 Establish educational, interpretive and commercial objectives in consultation with appropriate stakeholders |
2. Develop concepts for public programs | 2.1 Develop and document concepts for storylines, interpretive messages and themes 2.2 Integrate cultural and environmental protocols into concept development 2.3 Identify and use the service of specialists as required 2.4 Prepare and present proposals for approval consistent with organisational procedures |
3. Prepare to stage activities, events and public programs | 3.1 Obtain resources required to complete activity, event or public program 3.2 Agree on preparation timeframes with relevant parties and take steps to coordinate with other activities 3.3 Confirm that facilities are capable of delivering activities to the specified range of users and provide a suitable and safe environment 3.4 Ensure resources required to operate the required facilities are available and suitable 3.5 Undertake risk audits and take appropriate action according to organisational procedures |
4. Organise publicity | 4.1 Assess the suitability of existing promotional materials for activities, events and public programs and audience 4.2 Contribute to the development of strategies that target audiences within resource and time constraints 4.3 Ensure material contains valid and reliable information and appropriate interpretations |
5. Evaluate programs | 5.1 Obtain and provide formal and informal feedback from and to customers and colleagues 5.2 Modify activities according to feedback received and use feedback to inform future development 5.3 Establish and implement ongoing review mechanisms to ensure continuous improvement of programs |
Required Skills
Required skills
communication and teamwork skills to:
consult with stakeholders
discuss complex ideas
obtain and evaluate feedback
work collaboratively with others in staging the activity
initiative and enterprise skills to:
develop storylines, interpretive messages and themes
develop promotional strategies
literacy skills to:
develop varied information support materials
read and interpret information
use appropriate presentation formats
numeracy skills to:
allocate and manage resources
estimate costs and work within budgets
track expenditure
planning and organising skills to:
organise resources
plan, schedule and coordinate operations
problem-solving skills to:
address challenges and issues that typically arise in the context of developing and promoting programs
analyse links between audiences and concepts
reduce costs and wastage
self-management skills to:
follow workplace procedures
prioritise work tasks and meet deadlines
technology skills to:
apply different formats
identify and analyse a wide range of information sources.
Required knowledge
subject matter around which activities, events or public programs are developed
features of typical policies, procedures and practices relating to the provision of activities, events and public programs
concept of sustainable practice and its relevance to the development of public programs
sources of advice and specialist assistance for activity development
techniques for planning and scheduling activities, events and public programs
interpretation techniques suitable for a wide range of audiences
resources for planning, promoting, delivering and evaluating activities, events and public programs
cultural protocols to be observed in developing programs, including those relating to Aboriginal or Torres Strait Islander contexts
copyright, moral rights, privacy and intellectual property issues and legislation that impact on the development of activities, including those relevant to Aboriginal and Torres Strait Islander cultures, child protection and trade practices.
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: research, plan, develop and promote activities, events or public programs to meet specified needs conduct and evaluate effectiveness of activities, events or public programs. |
Context of and specific resources for assessment | Assessment must ensure: assessment conducted over a period of time to allow the candidate to develop, pilot and evaluate an activity, event or public program integration of realistic workplace constraints for the development process, such as budget, space limitations, resource constraints and staff access to: relevant organisational documentation equipment and resources relevant to the activity, event or public program. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third-party workplace reports of on activity, event or public program for a nominated customer group or organisation to develop and evaluate verbal or written questioning to assess knowledge of processes responses to a case study. Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.). |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CULEVP401A Present information on activities, events and public programs SITXMPR001A Coordinate production of brochures and marketing materials. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Activities, events or public programs may include: | ceremonies demonstrations excursions exhibitions festivals field trips guided tours holiday or weekend activities institution open days performances, such as: theatre film music dance craft demonstrations workshops presentations school programs scientific experiments site visits special occasions. |
External influences | changes in technology current events current or emerging community interests legislation programs in other institutions social trends visitation patterns. |
Specialists may include: | actors cultural advisers curators curriculum advisers designers educational psychologists environmental consultants interpretation consultants learning advisors performers teachers technical experts. |
Proposals | aims and objectives expected outcomes facilities, resources and equipment needed marketing and promotional requirements organisational strategy staff training needs target audience timeline. |
Resources | audiovisual equipment and recordings booking systems and support catering contractors, such as performers costumes furniture guest speakers handouts licences lighting natural resources other equipment props security space support materials technical and creative staffing transportation. |
Materials may include: | activity sheets curriculum-related material descriptions guidance materials labels overheads press releases replicas and education collection materials signs social media videos. |
Strategies | advertising bulletins community media editorials multifaceted approaches newspapers posters press releases social media targeted campaigns websites. |
Customers may be: | educational groups local community members special interest groups tourists. |
Sectors
Cultural services - Exhibitions and visitor programs
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.