CULINL501A
Promote literature and reading

This unit describes the performance outcomes, skills and knowledge required to promote literature and reading in a wide variety of contexts. Particular emphasis is on promoting literacy by creating environments that provide access to relevant and attractive reading material in a variety of formats to suit a range of ages and reading levels.

Application

This unit applies to individuals responsible for promoting literature and reading to clients as a way of meeting their needs. It applies in many industries, including library, information and cultural services, community services and health.

Work is undertaken with limited supervision according to organisational guidelines.


Prerequisites

Not applicable.


Elements and Performance Criteria

1. Maintain knowledge about literature and reading

1.1 Research the promotion of literacy, literature and reading and its importance for an informed society

1.2 Recognise different reading levels and tastes of different customer groups

1.3 Maintain a record of the key types of publications that provide information about literature

1.4 Source independent, print and electronic publisher reviews about literature

1.5 Use recognised classification systems to physically locate literary works and literary information

1.6 Update own knowledge of a broad range of literary works, publishing trends and formats

1.7 Share information collected on literary works, publishing trends and formats with colleagues

2. Implement a range of strategies to promote literature and reading

2.1 Research methods used to organise and access literature collections

2.2 Develop own strategies to promote literature and reading, including the use of current or emerging technologies

2.3 Interview and provide advice to customers to meet their literature and reading needs

2.4 Source information to meet customer literature requests

2.5 Identify strategies used by organisations to promote reading and assess suitability for the organisation

2.6 Recommend purchase of literary works and literary information based on customer requests and analysis of reviews

3. Monitor and evaluate effectiveness of strategies to promote literature and reading

3.1 Analyse usage data to determine effectiveness of strategies

3.2 Track solicited and unsolicited feedback to the organisation regarding literature collections

3.3 Recommend changes to strategies in response to evaluation feedback

Required Skills

Required skills

communication skills to:

conduct interviews in a reader advisory role

provide customer assistance

share information with colleagues

use social networking to promote literature

information literacy skills to:

process information from a range of sources

recognise different types of literature and how to access them

initiative and enterprise skills to develop and implement strategies to promote literature and reading in ways that take account of different reading levels and tastes

learning skills to improve own knowledge about literature and reading

planning and organising skills to:

implement strategies to promote literature collections and reading

systematically organise information in a collection to promote access and encourage reading

research skills to:

identify current or emerging technologies

locate literary works and information to meet customer needs

self-management skills to:

follow workplace procedures

prioritise work tasks and meet deadlines

technology skills to search electronic databases, the internet and online catalogues.

Required knowledge

concept of literacy and the role organisations play in promoting reading

scope and arrangement of literature collections in libraries and related organisations

literature information sources, such as:

blogs

catalogues

databases

websites

methods for arranging literature collections

frequently asked literature requests and strategies for answering such requests

literature reference resources and their applications

categories and genres into which literature is divided.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

develop and implement strategies to promote literature and reading

meet customer literature requests

apply information literacy skills when promoting literature and reading

promote the use of an organisation's collections and resources.

Context of and specific resources for assessment

Assessment must ensure access to:

literature reference tools and resources

current industry systems to research information about literature

information about current and emerging technologies to promote literature.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

case study or problem-solving exercises to assess ability to respond to a variety of literary information needs, including a range of clients, formats and categories of literary works

verbal or written questioning to assess the knowledge of literature-based resources

direct observation of the candidate presenting literature-based promotional activities

direct observation of the candidate working with customers and promoting a range of literature

review of portfolios of evidence, such as promotional materials and third-party workplace reports of on-the-job performance.

Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CULEVP503A Develop and promote activities, events and public programs.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Promotion of literacy, literature and reading may relate to:

author talks

blogs

book clubs

book talks

competitions

displays

online book discussion groups

posters

print and electronic annotated bibliographies

print and electronic booklists

reader's advisory network

signage

staff and client recommendations

story times for all ages

websites

writing workshops.

Publications may relate to:

books about books

best book guides:

most popular

award winners

bibliographies

guides on:

authors

genres

themes

literary resources, such as:

blogs

criticisms

databases

dictionaries

encyclopaedias

guides

histories

reviewing journals

trade journals

websites.

Literature relates to:

children's fiction, including picture books and readers

classics and popular works

collections of literature in languages other than English

different formats, such as:

audiovisual:

audio books

DVDs

blu-ray

electronic books

print in hardback and paperback

drama

essays

fiction genres, such as:

fantasy

historical

humour

mystery

romance

young adult fiction

graphic novels

imaginative or creative writing

independent and publisher reviews

non-fiction, such as:

biographies

memoirs

travel logs

true crime

poetry

short stories.

Methodsmay include:

access via library catalogues

alphabetically by author

blogs

by format

by intended age group or other criteria related to audience, such as:

genre

language level

reading interests

themes

classification schemes

client reviews

content enhancements from online catalogues, such as:

links to reviews

tables of contents

fiction and non-fiction collections

literary databases.

Strategies may include:

adult literacy programs

book clubs

conducting programs for children and young adults from diverse cultural backgrounds

pre-school story times

providing suitable reading materials in a variety of formats that are relevant for a range of reading abilities

rhyme times.

Literature requests may relate to:

age

author read-a-likes or books similar to those already read

literary research for school or tertiary education, such as:

author biographies

character and plot information

critical analysis

reviews

reading level

recommending a book or worthwhile reading

sequels and series

text of literary works where the complete title and/or author are unknown

titles within a genre or theme.

Organisationsmay include:

community centres

cultural centres

educational organisations

galleries

knowledge centres

libraries, in particular:

academic

public

school

museums

physical and online bookstores and library suppliers

virtual libraries.


Sectors

Knowledge management - Information literacy


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative or certification requirements apply to this unit at the time of endorsement.