Application
This unit applies to individuals working in any industry or community context where there is a need for a proactive approach to establishing and building networks and relationships between organisations and stakeholders.
Individuals working autonomously, often with managerial responsibility undertake this role which requires the application of highly developed communication and planning skills.
Prerequisites
Not applicable.
Elements and Performance Criteria
1. Plan stakeholder consultation | 1.1 In consultation with colleagues, review and assess current and potential stakeholders to determine needs, interests, priorities and trends 1.2 Identify key stakeholders, their representatives and ways to establish and maintain links 1.3 Research and maintain a collection of current relevant information on stakeholders 1.4 Check organisational plans for appropriate reference to interaction with stakeholders 1.5 Ensure that planning takes account of relevant internal and external factors |
2. Establish productive stakeholder relationships | 2.1 Use a range of formal and informal strategies to facilitate relationships between stakeholders and own organisation 2.2 Identify and assess strategies for formal links between own organisation and key stakeholders 2.3 Implement strategies that are likely to be successful in terms of establishing productive relationships with stakeholders 2.4 Determine the purpose and parameters of specific consultations and brief participants accordingly 2.5 Integrate information from stakeholder consultations into organisational planning and share with relevant colleagues in a timely way 2.6 In consultation with colleagues, monitor and evaluate stakeholder relationships and take appropriate action to continuously improve them |
3. Represent organisation to local community | 3.1 Communicate organisational role accurately, confidently and clearly to promote stakeholder awareness 3.2 Promote organisation to external bodies that have a stake in its role, funding and operations |
Required Skills
Required skills
communication skills to:
deliver presentations
facilitate workshops and focus groups
promote, manage and conduct formal and informal consultations on complex issues with a wide range of different stakeholders
literacy skills to:
develop promotional materials
interpret and develop complex documents
take notes at activities
initiative and enterprise skills to identify opportunities to engage with stakeholders
planning and organising skills to:
establish and monitor strategies and actions across a broad range of different activities
integrate strategies with organisation’s events and activities
plan and implement strategies to maximise stakeholder involvement
self-management skills to:
chair meetings
prioritise work tasks and meet deadlines
project a professional image when representing own organisation
technology skills to use business technology, including social media tools.
Required knowledge
role and nature of promotion, advocacy and networks in the library and information and museums and galleries sectors
nature and range of stakeholder groups, including special needs and cultural considerations
features, costs and benefits of different consultation mechanisms
networking techniques and strategies
planning and organisational techniques for community consultations
legal issues relevant to community/stakeholder consultation, including relevant health and safety requirements
governance obligations associated with the organisation and its stakeholders.
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: develop, establish and maintain relationships with stakeholders in ways that support the needs of own organisation facilitate effective consultation with a broad range of stakeholders. |
Context of and specific resources for assessment | Assessment must ensure: involvement of and interaction with others to reflect the consultation and communication aspects of this unit project or work activities conducted over a period of time to reflect the ongoing monitoring and implementation aspects of this unit access to: strategic plans and relevant policies and procedures manuals resources to implement consultation processes. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third-party workplace reports of on evaluation of stakeholder engagement programs developed and implemented by the candidate review of documentation prepared by the candidate supporting stakeholder engagement activities evaluation of candidate’s response to different organisational and community scenarios to assess ability to develop links and networks for different contexts. Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.). |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: BSBCUS501B Manage quality customer service. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholders may include: | academics affiliated and special interest groups, such as: clubs community groups cultural organisations ethnic groups friends’ organisations societies board members employers general community government, such as: local state migrants or refugees people in remote areas people with special needs representative bodies small or large businesses staff in the organisation students teachers. |
Relevant information may relate to: | community matters cultural sensitivities current activities future activities interests issues organisational issues special needs. |
Internal and external factors may relate to: | current organisational objectives market trends political and social issues in communities resource constraints technological developments. |
Strategies | blogs networks open consultation workshops on topics of interest review of newsletters by stakeholders and community groups targeted focus group sessions use of venue facilities for functions and meetings by stakeholders wikis. |
Relationships may be ongoing or for a specific purpose and may relate to: | exhibitions and outreach programs inclusion in public activities involvement in the development of appropriate exhibitions, public programs and special events market research obtaining regular stakeholder feedback requests for financial support surveying stakeholder views on particular issues and services to assist with the development of new services or facilities. |
Consultations may include: | external committees formal consultative bodies informal communication and feedback newsletters or other regular or specific information provision presentations regular liaison activities surveys taskforces working parties. |
Sectors
Stakeholder relations - Relationship management
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.