Elements and Performance Criteria

Element

Performance Criteria

1

Cooperate in planning the product and strategy for producing it

1.1

Clarify the understanding of what is to be produced and purpose for which it is being produced

1.2

Identify the areas of expertise required and the role and area of input of each individual

1.3

Take colleagues' and other specialists' opinions and expertise into account in the development of the plan

1.4

Identify, evaluate and incorporate the contributions of colleagues in the development of the strategy

2

Value and respect the skills of others and their contribution to the project

2.1

Provide opportunities for all contributors to the project to explain their ideas and how their skills can contribute to the achievement of best outcomes

2.2

Explain the importance of each area of expertise to the final product

2.3

Identify the role and area of input of each person and explain how it relates to the achievement of the final production

3

Set up and maintain productive workplace relationships

3.1

Treat colleagues with consideration, respect and empathy to develop and maintain harmonious working relationships

3.2

Ensure an effective flow of communication between those representing different areas of expertise

4

Use effective strategies for solving problems

4.1

Achieve solutions to problems by concentrating on the problem and not the personalities of the people involved

4.2

Strive to achieve a solution that all those involved can accept by taking all points of view into account and providing opportunities for all to contribute to the solution

Underpinning knowledge and skills

Assessment must include evidence of essential knowledge of, and skills in, the following areas:

effective communication skills (verbal and non verbal)

knowledge of the particular industry and the areas of expertise required for successful production.

negotiation skills

high level management and organisational skills

problem solving and dispute resolution skills

Linkages to other units

This is a core unit that underpins effective performance in a range of cultural industry units. It is recommended that this unit is delivered/assessed in conjunction with other operational and technical units.

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit:

productive and effective interaction with members of the team

the ability to put forward a point of view in an accepting and non judgemental manner

good listening techniques

high level communication and negotiation skills

Method and context of assessment

Assessment may take place on the job, off the job or a combination of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)

role play

case studies

work samples or simulated workplace activities

oral questioning/interview

written or interactive computer based test or quiz

projects/reports/logbooks

third party reports and authenticated prior achievements

portfolios of evidence

Resource requirements

There are no special resource requirements for this unit apart from access to appropriate information.

Key competencies

Level

Collecting, organising and analysing information

2

Communicating ideas and information

3

Planning and organising activities

2

Working with others and in teams

3

Solving problems

3

Using mathematical ideas and techniques

1

Using technology

-

Variable

Scope

Areas of expertise may include:

design

writing the script

camera operation and photography

music and sound

engineering and other technical areas

directing

instructional design

programming

design of interactivity

game design

marketing

finance

graphics

animation

content expertise

cultural protocols

Appropriate personnel to work with may include:

producers

directors

designers

IT personnel

film/television professionals

programmers

information technology specialists

educators

designers

head of department

other technical staff

other specialist creative and administrative staff

community groups