• CUVCRS05B - Use typography techniques for design work

CUVCRS05B
Use typography techniques for design work

This unit describes the skills and knowledge required to use typography techniques for design work. It outlines how typography can be applied to a range of design contexts in response to a brief. It is a support unit for specialisations. The skills and knowledge are not restricted to a particular specialisation but apply across all specialisations depending on the work context. This work would usually be carried out independently, although guidance would be available if required.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application

Not Applicable


Prerequisites

It is highly recommended this unit be assessed in conjunction with the following unit:

CUVDES05B Interpret and respond to a brief and other units relating to graphic design.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1 Interpret the brief for typographic work.

1.1 Correctly interpret the specifications of the brief.

1.2 Determine client/designer's requirements for the brief.

1.3 Determine and clarify parameters and/or constraints of the brief.

1.4 Source reference material on typography pertinent to the brief.

2 Organise resources for typographic work.

2.1 Correctly identify the resources required for the development of typographic work, including work space, tools and equipment.

2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.

2.3 Follow storage and inventory procedures in accordance with organisational procedures.

3 Test and explore a range of techniques for typography.

3.1 Identify the attributes of a range of typefaces and their suitability for different purposes.

3.2 Identify possible approaches to typography design and establish criteria for the selection of the final approach.

3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.

3.4 Trial typography techniques that may meet the requirements of the brief.

3.5 Evaluate trialling against selection criteria and select the preferred approach based on the requirements of the brief.

4 Produce typography.

4.1 Select and organise equipment, tools, materials and techniques for typographic work in accordance with the design approach.

4.2 Develop the typographic work ensuring consistency with the selected approach and the brief.

5 Ensure quality of typographic product.

5.1 Check and monitor that typography conforms to brief, including grammar and technical production and/or printing requirements.

5.2 Manage typographic work to facilitate effective storage, retrieval and output by manual or digital means.

5.3 Identify constraints and requirements of specified reproduction or diffusion processes (for print or electronic submission) and take action accordingly.

5.4 Present the work in accordance with the brief specifications.

Required Skills

Required skills:

literacy skills sufficient to explore and apply a range of techniques for a typography

numeracy skills sufficient to calculate layout issues.

Required knowledge:

work space requirements for typographic work, including selection and set up of work space

detailed knowledge of physical properties and capabilities of a range of materials, tools and equipment used for typographic work

the characteristic of different materials under different treatments and the potential of these characteristics to achieve different effects

the elements and principles of design and how these may be used, adapted and challenged in the development of concepts for typographic work

some knowledge about the evolution of type

copyright, moral rights and intellectual property issues and legislation associated with typographic work

environmental issues associated with the materials, tools and equipment used in typographic work

organisational and legislative occupational health and safety procedures in relation to typographic work

relevant output devices and processes.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The following evidence is critical to the judgement of competence in this unit:

application of typography consistent with concept and brief

production of typography that can be reproduced and transferred across design and pre-press sectors.

Context of and specific resources for assessment

The assessment context must provide for:

practical demonstration of skills using required equipment, tools and materials to produce typography for a specific brief

presence of time constraints that reflect industry practice and standards.

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

direct observation of typographic work in progress

evaluation of typography work produced by the candidate

questioning and discussion about candidate's intentions and the work outcome

verbal and written reports

review of portfolios of evidence

third party workplace reports of performance by the candidate.

Assessment of this unit requires access to the materials resources and equipment needed to produce typography.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specifications would be articulated in the brief and may refer to:

audience

cost use

mediums

site

size.

The brief:

describes and specifies the work to be completed

is usually prepared by a commissioning body or organisation, e.g. supervisor, client, community organisation.

Parameters or constraints may refer to:

audience/user limitations

availability to support services

cost of final production (including size, materials, tools and equipment required, specification costs)

fabrication costs.

Information pertinent to the brief may include:

information on the main type groups

legal, ethical contractual and copyright considerations

market analysis and strategies

moral issues

new technology

the functions, practice and use of typeface in historical and contemporary contexts

the role of text (copy) in visual communication.

Typographic work may be generated by manual or electronic means and can be targeted towards:

advertising/promotion for large or small scale projects e.g. billboards, banners, brochures

labelling

packaging

publishing.

Work space may include considerations of:

consideration of health and safety issues including ergonomics

dry areas

lighting

process space specific needs, e.g. materials, tools and equipment

ventilation

wet areas.

Criteria may include:

access to materials, tools and equipment required for the typography

consistency with the brief for choice of typography

ease of production/outputting

personal affinity with materials, tools and equipment.

Materials may include:

a range of drawing materials, e.g. pencils, pens, inks

a range of papers, board, plastics, plastic coated paper/board, textiles

binders and extenders

glues, fixatives, finishes, stains

watercolour, gouache.

Tools and equipment may include:

appropriate software

brushes, spatulas

calligraphy pens

computer, scanner, printer

discs, CDs.

Techniques may include:

applying colour for specific effects

applying variations to the display of typeface, e.g. scale, bold, headlines, captions, titles

applying variations to the properties of a given typeface, which are

composing type with overlays and tints

kerning

positioning typeface and images

size, weight, serif/sanserif, slope

techniques which accentuate the message, e.g. use of white space, font type, font size and position, use of images

use of typesetting technology.

Workplace procedures may relate to such things as:

cost control

process specific procedures

recycling

reporting

safety

use of materials.

The concept may encompass:

aesthetic considerations

choice of medium and materials

design solutions

the parameters of the brief.

Managing the electronic type system involves:

the maintenance of type software and files to ensure an operative system.

Maintaining and storing materials, tools and equipment may involve:

removing debris

replacing protective covers and lids

washing and drying tools.


Sectors

Not Applicable


Employability Skills

This unit contains employability skills.


Licensing Information

Refer to Unit Descriptor