It is highly recommended that this unit be assessed with or after the following units:

CUVDES05B Interpret and respond to a brief

Core Design

At least one of the drawing units relating to the representation of the concept.

ELEMENT

PERFORMANCE CRITERIA

1 Interpret the graphic design brief.

1.1 Correctly interpret the specifications of the brief.

1.2 Determine the user or client for the graphic design to inform design decisions.

1.3 Clarify specifications, parametersor constraints of the brief in consultation with relevant colleagues.

1.4 Source and evaluate information pertinent to the brief.

2 Organise resources for graphic design.

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.

2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.

2.3 Follow storage and inventory procedures in accordance with organisational procedures.

3 Test design approaches for graphic design.

3.1 Produce a preliminary visual representation of the brief.

3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.

3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.

3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.

3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.

3.6 Refine and accurately document the design approach based on testing processes.

4 Produce the graphic design.

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.

4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.

4.3 Present the work in accordance with the brief specifications.

Required skills:

literacy skills sufficient to interpret a brief and communicate design ideas

numeracy skills sufficient to deal with cost, layout, resolution issues, timetabling issues.

Required knowledge:

work and ideas of other designers

formal elements and principles of design in relation to graphic design

techniques, materials, tools and equipment and their application to graphic design

types of graphic design briefs

history and theory of design in relation to graphic design

copyright, moral rights and intellectual property issues and legislation and their relevance to graphic design.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

The following evidence is critical to the judgement of competence in this unit:

production of graphic design work demonstrating the application of selected techniques and consistency with the requirements of the brief.

Context of and specific resources for assessment

The assessment context must provide for:

practical demonstration of skills through the production of a graphic design which meets the requirements of a brief.

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

evaluation of graphic designs produced by the candidate

questioning and discussion

review of portfolios of evidence

third party workplace reports of performance by the candidate.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).

Assessment of this unit requires access to the materials, resources and equipment needed to safely produce graphic design work.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

The brief:

describes and specifies the work to be completed

is usually prepared by the commissioning body or organisation, e.g. supervisor, client, community organisation

may be written, diagrammatic, visual, verbal.

The graphic design work may be:

advertising

annual reports

banners

book design

corporate presentations

corporate stationery

invitation

logos

posters

visual merchandising

web design.

Specifications would be articulated in the brief and may refer to:

audience

medium

purpose

style.

Parametersor constraints may refer to:

cost

legal, contractual, ethical and copyright considerations

material characteristics

quantity

technology

time frame.

Information pertinent to the brief may be about:

client's organisational background

health and safety considerations

legal, contractual, ethical and copyright considerations

product characteristics and statistics

style considerations

subject matter.

Work space needs may include:

drafting table

electronic equipment

lighting and power requirements

process-specific needs.

Materials may include:

drawing implements

inks

range of papers of differing weights and textures

wet mediums

wood, board, fabrics, perspex, metal surfaces.

Tools and equipment may include:

a range of brushes

air brush

appropriate software, e.g. Adobe Photoshop, Illustrator, CAD, Quark Express, Powerpoint

brushes

computer

digital camera

drafting table and equipment

hand tools

light box

nibs and pens

printer

projection equipment and screens

scanner

scrapers

spatulas

sponges

spray cans

spray gun

storage devices.

Safety requirements are in accordance with:

Federal, State and Territory legislation, regulation and standards.

Preliminary visual representation may involve:

computer-aided drawing

sketching

technical drawing.

Criteria for the selection of the approach may include:

access to materials, tools and equipment required for the production of the graphic design

access to specialist support services

consistency with the brief for the graphic design

ease of application

personal affinity with medium and materials.

The approach may encompass:

aesthetic considerations

choice of medium and materials

design solutions

the parameters of the brief.

Testing and experimenting may involve:

exploring techniques by making practice pieces, test pieces, mock-ups or samples

testing materials and their application.

Techniques may include:

digital imaging

hand building (displays, installations, mock-ups)

hand drawn illustration, lettering

preparing work for printing processes.

Refining the approach may involve:

adjustment to consideration of elements and principles of design

adjustment to content

adjustment to utilise the extended capabilities of the technique

no change.

Documenting the approach may involve:

final drawings, plans,

illustrations, photographs

written rationale or description.

This unit contains employability skills.