CUVILL401A
Research and apply techniques for illustrative work

This unit describes the performance outcomes, skills and knowledge required to research and apply techniques for application to any type of illustrative work.

Application

Illustrators still developing a full repertoire of professional skills apply the skills and knowledge in this unit. They could be employed in graphic design studios, architectural practices, book and magazine publishers or the media. Illustrators frequently offer their services on a freelance basis from a home-based business. Illustrations could appear in print publications, on storyboards for screen productions, on promotional banners or online.

At this level research, experimentation and ongoing refinement are required to produce a range of illustrative work where an individual is beginning the process of finding an individual style. Work is carried out independently with supervision and guidance as required.


Prerequisites

Not applicable.


Elements and Performance Criteria

1. Interpret briefs for illustrative work

1.1 Interpret the specifications of illustration briefs

1.2 Take user or client requirements into account when making decisions about illustrative work

1.3 Clarify issues about specifications, parameters and constraints with relevant people as required

1.4 Source and evaluate information pertinent to briefs

2. Organise resources

2.1 Identify resources required for the development of illustrative work, including work space, materials, tools and equipment

2.2 Prepare and care for resources according to requirements

2.3 Follow storage and inventory procedures

3. Test design approaches for illustrative work

3.1 Produce preliminary visual representations

3.2 Identify possible illustrative approaches and establish criteria for selecting final approach

3.3 Select appropriate materials, tools and equipment and test approaches and techniques

3.4 Evaluate testing processes against criteria and select the approach that best meets the requirements of briefs

3.5 Critique own work and seek feedback as required

3.6 Refine and accurately document the illustrative approach based on testing processes

4. Produce illustrative work

4.1 Create illustrations using the selected approach

4.2 Respond positively to feedback and refine illustrative work as required

4.3 Present finished work within agreed work parameters

Required Skills

Required skills

communication skills to engage with others about illustrative work

initiative and enterprise skills to experiment with illustration techniques to produce different effects

learning skills to refine and improve a range of techniques

literacy skills to interpret illustration briefs and research information about illustration

numeracy skills to deal with technical illustration concepts

self-management and planning skills to plan work tasks

technical skills to evaluate, adapt and integrate a range of illustration techniques

technology skills to use industry-standard illustration software.

Required knowledge

role of experimentation in developing and refining illustrative work

techniques, materials, tools and equipment and their application to illustrative work

types of briefs for illustrative work

formal elements and principles of design and their application to illustrative work

ideas, techniques and work of other illustrators

history and theory of design in relation to illustrative work

elements and principles of design and how they may be used, adapted and challenged in the creation of illustrations

intellectual property issues and legislation and their relevance to illustrative work

OHS requirements for illustrative work.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

produce multiple examples of illustrative work that meet the requirements of briefs

demonstrate a command of selected illustration techniques.

Context of and specific resources for assessment

The assessment context must provide for:

briefs on which to base illustrative work

equipment and tools used to produce illustrative work.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct observation of illustrative work in progress, including exploration of, and experimentation with, techniques

evaluation of illustrative work produced by the candidate

questioning and discussion about the candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBDES401A Generate design solutions

BSBDES402A Interpret and respond to a design brief.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specifications may refer to:

audience

medium

purpose

style.

Briefs are usually prepared by a commissioning body or organisation and may be:

diagrammatic

verbal

visual

written.

Illustrative work may be for:

advertisements

architectural illustration

books

caricature

cartoon

children’s book

development of techniques

experimentation and exploration

illustrations for urban planning

layout design

logos

magazines

mock-ups

posters

story boards for animation

storybooks

technical, anatomical and botanical illustration

wordmarks

web design.

Parameters and constraintsmay refer to:

client’s organisational background

cost

finished art requirements

considerations, such as:

contractual

copyright

ethical

health and safety

legal

material characteristics

product characteristics and statistics

subject matter

quantity

technology

timeframe.

Relevant peoplemay include:

clients

colleagues

industry practitioners

managers

mentors

supervisors.

Work space needs may include:

drafting table

electronic equipment

lighting and power requirements

process-specific needs.

Materials may include:

board

canvas

charcoal

crayons

fabrics

found surfaces

glues

graphite

inks

marker pens

pastels

pencils

range of papers of different weights and textures

vellum

water-based and oil-based paints and mediums

wood.

Tools and equipment may include:

computer and software applications for illustration

digital camera

photocopier (black and white and colour)

printer

range of brushes, including air brushes

scanner

scrapers

handmade pen from bamboo or feather

spatulas

sponges

spray cans

steel nibs in pen holders

sticks.

Preliminary visual representations may involve:

computer-aided exploration

sketching.

Approaches may encompass:

aesthetic considerations

choice of medium and materials

parameters of the brief

solutions in terms of illustration.

Criteria may relate to:

access to materials, tools and equipment required for the production of illustrative work

access to specialist support services

consistency with illustration briefs

ease of application

personal affinity with medium and materials.

Strategies to test techniques may involve:

exploring techniques by making practice pieces, test pieces, mock-ups or samples

testing materials and their application.

Techniques may include:

calligraphy

cartooning

collage

digital imaging

drawing for animation

lettering

line drawing

mixed media

stencilling

tonal drawing

types of painting: watercolour, gouache and oil painting.

Process followed to refine the design approach may involve:

adjustment to content

adjustment to take account of elements and principles of design

adjustment to use extended capabilities of techniques.

Process used to document the approach may involve:

final sketches

material samples

photographs

written rationale or description.


Sectors

Visual communication – illustration


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.