Application
Photographers working within the creative industries are often required to produce, present and continually update a presentation package or portfolio of their creative work. This unit requires the self-directed application of skills and knowledge to research, plan, develop, compile, present and evaluate an innovative presentation package of creative photoimaging product/s. This work is usually undertaken independently. |
Prerequisites
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1 Research and assess methodologies used in the presentation of creative products. | 1.1 Research best practice presentation methodologies using appropriate sources of information. 1.2 Select and review presentation methodologies for own use and confirm with appropriate person/s. 1.3 Evaluate the potential and required purpose of presentation methodologies for creative products. 1.4 Evaluate the production requirements and content implications of selected presentation methodologies. |
1.5 Estimate production timeline, workflow and budget for the presentation of creative products. | |
2 Plan a presentation of creative products. | 2.1 Use critical thinking techniques to design and plan a presentation concept. 2.2 Select content that is appropriate and reflective of the presentation's required purpose. 2.3 Design templates, prototypes and maquettes suitable to presentation concept. 2.4 Confirm production requirements and content implications are achievable within production timeline and budget. 2.5 Obtain and accurately record copyright clearance on all sourced content. 2.6 Review suitability of presentation's design and content and confirm with appropriate person/s. 2.7 Develop, test and proof presentation concept. |
3 Present creative products. | 3.1 Access presentation equipment that meets production requirements and content implications. 3.2 Present creative products using appropriate presentation methodologies. 3.3 Monitor production requirements and content implications of presentation to ensure required purpose is met. 3.4 Review projected and actual budget outcomes. 3.5 Develop systems to identify and respond to future presentation opportunities. |
Required Skills
Required skills: research techniques sufficient to access information from reliable sources to inform decision making process compare contemporary and emerging styles and conceptual/aesthetic approaches to presentation packages of creative product numeracy skills sufficient to develop and maintain financial records for budgets literacy skills sufficient to: prepare text for business documents, pricing schedules and contracts interpret a range of media from research communication skills sufficient to: critique and discuss best practice presentation methodologies liaise with a range of service providers in the presentation of creative products |
critical thinking skills sufficient to plan and implement presentation concepts learning skills sufficient to develop/maintain skills in presentation technology planning and organising skills sufficient to: plan and implement project development processes manage the workflow (research, concept development, production and post-production) in the presentation of creative products problem solving skills sufficient to address presentation equipment malfunctions technology skills sufficient to: edit enhance, manipulate and output photoimages to industry standards for presentation purposes apply/maintain quality control procedures for presentation purposes use an extended range of digital media, design and presentation technologies. |
Required knowledge: commonly used research methodologies current and emerging trends in presentation technologies (including design, layout, typography, interactivity and accessibility) industry standard and best practice presentation methodologies OHS requirements relating to computer usage visual communication forms relevant to the presentation of creative products. |
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: ability to research industry practice presentation methodologies ability to design and realise presentation concepts ability to present creative products in a manner suited to the intended audience/purpose. |
Context of and specific resources for assessment | Assessment must ensure: access to appropriate technology and sources of information to research industry standard presentation methodologies access to industry standard presentation packages and/or technology access to an environment where a range of industry standard presentation methodologies can be applied. access to appropriate learning and assessment support when required the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate direct observation of candidate presenting creative products case studies to assess candidate's ability to research trends and emerging technologies problem solving activities to assess candidate's critical thinking skills. |
Holistic assessment with any photoimaging unit or other units relevant to the industry sector, workplace and job role is recommended, for example: BSBMKG413A Promote products and services BSBPMG510A Manage projects CUFDIG401A Author interactive media CUFDIG402A Design user interfaces CUFDIG403A Create user interfaces CUFDIG502A Design web environments CUFIND401A Provide services on a freelance basis CULMS008A Conceive, develop and realise exhibition designs. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Presentation methodologies may include: | CDs and DVDs digital media presentations digital media sequences with recorded sound: documentary (travel) fiction, stories, drama humour illustration as part of a longer presentation interpretative (music, songs, poetry, prose) personal comment (on any subject) digital/photo slide shows exhibitions of work in a variety of display spaces presentation/business cards, promotional folders printed images (bound in book form or in folios) websites/interactive media. |
Sources of information may include: | book journals/book binders discussions with industry practitioners (e.g. visual/interactive media artists, master craft workers) electronic/print media (news, reviews, articles) events (industry functions, conferences, trade fairs, expositions) government bodies and associated publications internet libraries/archives (text, film, video, sound, graphic) national/international journals (e.g. computing, design, video, interactive digital media) personal observations and experience relevant industry associations retail/wholesale suppliers of products and services technical publications/reference books training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities. |
Appropriate person/s may include: | employers future clients members of relevant professional associations mentors/peers practising photographers, photoimagists or members of allied fields. |
Required purpose may include: | application submission: association membership grant/commission industry accreditation artistic commercial educational entertainment job interview marketing/promotion promotional give-away to prospective clients. |
Production requirements and content implications may include: | appropriate output mediums MP4, MOV, 3G) appropriate rhythm in picture/sound sequences appropriate selection, variation and speed of image transitions (dissolve, pan, zoom) calculating image numbers categorisation/sequencing of images choice/quality of photographic visual material continuity/aptness of sound with visual material cost for production of multiples image cropping image printing (desktop printer, darkroom, lab, bureau) mixing sound sources pictorial character of sequences printing, burning, binding, box-making or fabrication by self or others quality control: calibrating/optimising output devices checking service provider's output against specification making colour match samples making specification documents scriptwriting and speaking/narrating size, mounting and weight viewing requirements: CD /DVD specifications exhibitions projected images (data/slide projector) viewing locations (theatres, boardrooms, night sky projections) visuals (colour/monochrome) website/interactive media. |
Critical thinking techniques may include: | analysing and evaluating actions and policies clarifying issues, values and standards comparing analogous situations comparing and contrasting ideals with practice comparing and evaluating beliefs, interpretations and theories developing criteria for evaluation distinguishing relevant from irrelevant facts examining and evaluating assumptions |
exploring implications and consequences generating and assessing solutions making interdisciplinary connections making plausible inferences and predictions noting significant similarities and differences reading and listening critically recognising contradictions transferring insights to new contexts using critical vocabulary. | |
Content may include: | 3D forms, packaging and sculptures audio, video and DVD sequences paintings, drawings and illustrations photographs/photoimages practitioner's own creative work selections from existing stock libraries. |
Sectors
Not Applicable
Competency Field
Design and Visual Communication - Photoimaging | |
Employability Skills
This unit contains employability skills. |
Licensing Information
Refer to Unit Descriptor