This unit applies to the provision of domestic portrait photoimaging services. The unit deals with documenting and producing (in images) key moments, moods and events based around family, individuals and gatherings. The domestic photographer creates and delivers images with a quality/consistency greater than that achieved by an enthusiast. Domestic portrait images/creative products have no agreed resale value by the subject and are for personal collection/use. Domestic portrait photographers are often responsible for supervising assistants. This unit aligns to the workflow associated with the professional domestic portrait photoimaging sector and requires the application of skills/knowledge in order to respond to the needs of domestic clients, prepare pricing schedules, plan/prepare shoots, process/optimise images, supply images/integrated presentation products, bill clients and liaise/consult with a range of allied persons, workteams, government agencies and private enterprises. |
The following units or demonstrated equivalence are required prior to undertaking this unit: CUVPHI04A Apply photoimaging lighting techniques CUVPHI05A Use a 35mm SLR camera or digital equivalent CUVPHI06A Plan and carry out image capture in response to a brief CUVPHI08A Enhance, manipulate and output photoimages. |
ELEMENT | PERFORMANCE CRITERIA |
1 Select domestic photoimaging services to market to public clients. | 1.1 Research sources of information for contemporary styles and conceptual/aesthetic approaches to domestic subjects. 1.2 Develop a studio style and ascertain relevance/suitability to intended target audience. 1.3 Develop work samples representative of studio style for marketing/promotional purposes. 1.4 Prepare pricing schedule, order forms, terms of trade and contracts for domestic photoimaging services. 1.5 Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s. 1.6 Promote and market domestic photoimaging services to potential clients. |
2 Liaise with client and prepare for shoot. | 2.1 Meet with client to confirm shootresponsibilities and refine/define shoot requirements. 2.2 Employ empathetic questioning to determine and refine the required domestic photoimaging services. 2.3 Consider shoot requirements and make test shots to refine skills for shoot. 2.4 Prepare shoot management timelines and make appropriate shoot preparations. 2.5 Negotiate with necessary parties for access to locations and other subject/s. |
3 Shoot images, proof and optimise work to client specifications. | 3.1 Capture images to agreed style and content within shoot context. 3.2 Work with a production team, proof images and seek feedback from client on shoot progress and image selection. 3.3 Optimiseimages to agreed client specifications using industry standards. 3.4 Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers. |
3.5 Pack work for electronic/physical dispatch and deliver to agreed destination by appropriate method/s. | |
4 Wrap up and review shoot. | 4.1 Maintain quality and working condition of equipment, studio and props. 4.2 Review pricing schedule and prepare invoice for client. 4.3 Review client response and personal performance within shoot context. 4.4 Catalogue and archive optimised images and/or integrated presentation products appropriately. 4.5 Maintain contractual and financial records for business and taxation purposes. 4.6 Update work samples of domestic photoimaging services for marketing/promotional purposes. 4.7 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot. |
Required skills: photoimaging skills sufficient to: create meaningful images in private/public spaces in a respectful manner file/film optimisation/creation/archive to domestic photoimaging industry standards use industry standard digital media, design and presentation technologies research skills sufficient to: compare contemporary styles and conceptual/aesthetic approaches to domestic photoimaging maintain professional practice arrangements for domestic photoimaging critical thinking skills sufficient to: recognise/address barriers to effective photoimaging workflow employ reflective questioning to analyse performance literacy skills sufficient to develop and interpret business documents and contracts numeracy skills sufficient to: maintain contractual/financial records for business/taxation purposes prepare budgets, quotations and invoices for clients planning and organising skills sufficient to: coordinate activities of assistants and production teams interpret and respond to photoimaging briefs organise shoots on location/in studio and prepare shoot management timelines |
communication skills sufficient to: develop rapport with subject/s and recognise/overcome tension and nervousness that may arise from subjects having photographs taken empathetic skills in dealing with photoimaging subjects establish/nourish industry links with suppliers, contractors and employees negotiate prices/fair exchange of services with clients and project stakeholders relate to individuals and groups from a diverse range of age groups, religious, racial and cultural areas resolve complaints/disputes seek feedback from clients on shoot progress and image selection work effectively with diversity and deal empathetically with subjects learning skills sufficient to review personal performance within shoot context problem solving skills sufficient to identify/rectify equipment malfunction/failure teamwork skills sufficient to work with a production team technology skills sufficient to check and reinstate equipment, studio and props. |
Required knowledge: domestic photoimaging practices and products business practice (e.g. partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits) relationship between photoimaging practitioner and clients selection, testing and evaluation of technology to ascertain suitability for domestic production purposes traditions and contemporary issues that inform domestic photoimaging practice working with government institutions/regulations relating to domestic photoimaging practice. |
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: ability to apply a typical workflow in domestic photoimaging professional practice ability to interact and liaise with clients and associated professionals ability to apply business, coordination and negotiation skills to own photoimaging work practices ability to apply technical and imaging skills, including capturing/optimising domestic images. |
Context of and specific resources for assessment | Assessment must ensure: access to a range of photoimaging production equipment employed in a domestic context (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories) access to a range of locations and studios for domestic photoimaging shoots access to sources of information to research contemporary styles and conceptual/aesthetic approaches to domestic photoimaging opportunity for collaboration with or in allied industries (e.g. designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists) access to appropriate learning and assessment support when required the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate direct observation of candidate applying a typical workflow in domestic photoimaging professional practice case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to domestic photoimaging participation in/observation of professional domestic photography/photoimaging award/s review of photoimaging products against domestic industry standards and service specifications. |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CUVPHI501A Research role and use of the photoimage in visual communication CUVPHI502A Research and exploit photoimaging trends CUVPHI503A Explore the descriptive and emotive nature of photo lighting CUVPHI504A Investigate and exploit innovative imaging options CUVPHI505A Produce an innovative presentation package of professional work CUVPHI514A Employ colour management in a digital imaging workplace. | |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Sources of information may include: | contemporary media (newspapers, television, magazines) internet sites interviews personal experiences professional awards professional libraries workshops, seminars, conferences. |
Domestic subjects may include: | adolescents babies and children celebration events (parties, family gatherings) cultural and religious occasions engagement couples formals and debutantes glamour and boudoir graduations groups (school, social, sporting) personal portraiture pregnant mothers seniors. |
Studio style may include: | unique and recognisable photographic and print/album look, including factors such as: depth of field exposure compensation framing/cropping lens focal length point of view (POV) photography post-capture image treatment. |
Domestic photoimaging services may include | digital files (for use on the internet or inclusion in personal digital media presentations/documents) DVDs and digital media presentations framed/loose/mounted prints passports/ID portraits individuals couples groups prints in/for albums and books. |
Professional practice arrangements may include: | contracts copyright, licensing and intellectual property rights creative product archive/digital asset management financial management insurance (personal public risk, accident and sickness, equipment, completed creative product, transportation and storage) licences and permits model/talent and property releases |
moral and ethical codes of practice OHS project budget management. | |
Appropriate person/s may include: | members of production team members of relevant professional associations mentors/peers practising domestic photographers, photoimagists or members of allied fields. |
Shoot responsibilities may include: | confirming legal aspects of the shoot controlling the creative product controlling the shoot negotiating and signing contract paying bills selecting locations, props, backgrounds. |
Shoot requirements may include: | analogue or digital capture technologies and supporting accessories hire options for equipment model/s, props, backgrounds photoimaging lighting ambient mixed lighting supplementary (electronic flash/tungsten/fluorescent/other) processing requirements for image work created production team studio, location (internal/external) the creative product (how it is to be used/what the client specifies) timelines for stages of domestic workflow transportation of equipment. |
Shoot preparations may include: | assemble and check all equipment brief assistants/members of creative team conceptualise involvement in creative process confirm time/place/requirements for all aspects of the shoot that will be supplied by others undertake weather check for location shoots. |
Shoot context may include: | application of teamwork and management skills conducive to a creative environment colour management specifications format/orientation of image technical requirements of creative product developing rapport with subject/s overcoming client tension/nervousness that may arise from subject/s having photograph/s taken the studio style timelines. |
Production team may include: | assistants child minders make-up and hairdressing post-production coordinator/s stylists. |
Proof images may include: | presenting proofs in a viewing session: as contact sheets or proof prints to appropriate size/s as digital images (via camera display, on a computer screen and/or projected by a data projector) as projected transparencies proofing method/s. |
Optimise images may include: | digital files as specified: bit depth colour space digital asset management file dimensions/size in pixels file format (e.g. JPEG, TIFF, PSD, PDF) file naming, captions and inclusion of file information data multiple file formats transfer media (e.g. CD, DVD, internet) uncompressed/compressed files maintain quality/integrity of the digital data process RAW/JPEG files retouch, enhance, photo-montage (as requested). |
Service suppliers may include: | bookbinders and album-makers digital media specialists external printers and framers in-house printers and framers. |
Not Applicable
Design and Visual Communication - Photoimaging | |
This unit contains employability skills. |
Refer to Unit Descriptor