This unit applies to the photo imaging industry, which is constantly changing due to technological, societal and consumer demands. To retain industry currency, photo imaging practitioners need to identify emerging trends while evaluating, planning and implementing changes to their workflows, products and technology.
This unit requires the self-directed application of skills and knowledge in order to research, evaluate, plan, coordinate, manage and exploit emerging trends that arise in the photo imaging industry.
This work is usually undertaken independently, with guidance where required.
Not applicable.
1. Research trends and emerging technologies in the photo imaging industry | 1.1 Identify trends and emerging technologies using appropriate sources of information 1.2 Evaluate currency and credibility of information gathered and ensure research scope is sufficiently broad 1.3 Maintain accurate and comprehensive details of sources of information 1.4 Examine and clarify the implications and consequences of trends and emerging technologies 1.5 Critique and review trends and emerging technologies with relevant personnel |
2. Exploit creative and commercial opportunities in the photo imaging industry | 2.1 Use critical thinking techniques to identify creative and commercial opportunities as they arise from trends and emerging technologies 2.2 Clarify business objectives for exploiting creative and commercial opportunities 2.3 Assess entrepreneurial attitudes required to develop creative and commercial opportunities 2.4 Assess feasibility and commercial viability of exploiting creative and commercial opportunities 2.5 Identify and document business risk associated with exploiting creative and commercial opportunities 2.6 Exploit creative and commercial opportunities within photo imaging industry |
3. Review adoption of trends and emerging technologies against photo imaging business practice | 3.1 Review performance of exploited opportunities against personal and business objectives 3.2 Assess impact of adopting trends and emerging technologies on own photo imaging practice 3.3 Develop systems to identify and respond to future creative and commercial opportunities as they arise from trends and emerging technologies |
Required skills
literacy skills to interrogate and interpret a broad range of information on new photo imaging trends and technology
numeracy skills to assess the financial viability of creative and commercial opportunities as they arise from trends and emerging technologies
communication skills to:
critique and discuss new photo imaging trends and technology
communicate newly acquired knowledge with peers and/or employees
use industry and community networks as sources of information
critical thinking skills to identify creative and commercial opportunities
learning skills to seek expert advice when implementing new photo imaging trends and technology
planning and organising skills to:
interpret and respond to photo imaging briefs
budget for costs associated with the implementation of new technology
develop systems to respond to future creative and commercial opportunities
document research findings clearly and concisely
plan integration of new technology into own photo imaging practice
problem-solving skills to recognise and resolve workplace issues when implementing new technology into own photo imaging practice
technology skills to coordinate the installation of new technology.
Required knowledge
business implications and consequences of adopting photo imaging trends and technology
commonly used research methodologies, including copyright, moral and intellectual property issues associated with photo imaging research
current trends and emerging technologies in photography/photo imaging
OHS requirements relating to photography and computer usage
planning and review processes for photo imaging business.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: research trends and emerging technologies within the photo imaging industry exploit creative and commercial opportunities that arise from trends and emerging technologies connect trends and emerging technologies to aspects of photo imaging work practices, such as: image lighting, acquisition, processing output and presentation industry-standard photo imaging workflows marketing and promotion of products and services review the impact of integrating trends and emerging technologies into photo imaging work practices. |
Context of and specific resources for assessment | Assessment must ensure: access to: appropriate technology and sources of information to research trends and emerging technologies within the photo imaging industry an environment where creative and commercial photo imaging opportunities can be exploited appropriate learning and assessment support when required the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence review of third-party reports from experienced practitioners direct observation of candidate exploiting creative and commercial photo imaging opportunities case studies to assess candidate’s ability to research trends and emerging technologies problem-solving activities to assess candidate’s critical thinking skills. Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CUVPHI516A Research the role and use of the photo image in visual communication CUVPHI518A Explore the descriptive and emotive nature of photo lighting CUVPHI519A Investigate and exploit innovative imaging options CUVPHI520A Produce an innovative presentation of professional work. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Trends and emerging technologies may include: | advances in equipment and technology, including: capture and lighting equipment image processing output methods and presentation devices alliances with allied technologies and businesses changing nature of the marketplace, including: advertising and promotional opportunities, including marketing of products and services business structures and operational strategies copyright, industrial relations (IR), insurance and taxation funding policies and government initiatives new markets associated with market contraction and expansion new terminology photo imaging workflows social, political and environmental developments. |
Sources of information may include: | copyright and legal representatives discussions with innovative industry practitioners electronic and print media, including news, reviews and articles employee association or union representatives, and other sources of IR information events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events government bodies and associated publications industry associations internet and social media libraries and archives, including text, film, video, sound and graphic lifestyle and contemporary issues magazines museums, galleries and studios national and international journals, such as artist, computing and design journals personal observations and experience professional competitions and awards professional development opportunities, such as training programs, seminars, conferences, exhibitions, symposiums, workshops and master classes retail and wholesale suppliers of products and services technical publications and reference books. |
Relevant personnel may include: | early adopters mentors peers photographers photo imaging importers and suppliers professionals from allied areas speakers at conferences and seminars. |
Critical thinking techniques may include: | analysing and evaluating actions and policies clarifying issues, values and standards comparing similar situations comparing and contrasting ideals with practice comparing and evaluating beliefs, interpretations and theories developing criteria for evaluation distinguishing relevant from irrelevant facts examining and evaluating assumptions exploring implications and consequences generating and assessing solutions making interdisciplinary connections making plausible inferences and predictions noting significant similarities and differences reading and listening critically recognising contradictions transferring insights to new contexts using critical vocabulary. |
Entrepreneurial attitudes may include: | ability to act on intuition and assumptions ability to think laterally and independently ability to work within ambiguity and uncertainty confidence in self and vision curiosity desire to take risks flexibility interest in pursuing new ideas. |
Visual communication – photo imaging
This unit contains employability skills.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.