Application
Visual artists whose finished work includes photomedia, either as a whole work, or part of a work, apply the skills and knowledge in this unit. Photomedia may include still images, film, video, music or interactive content.
Research and refinement at this level are largely independent, with some mentoring and guidance as required. In practice this unit is integrated with unit CUVPRP501A Realise a body of creative work. The unit also has a strong relationship to other units of competency that address photo imaging and digital content.
Prerequisites
Not applicable.
Elements and Performance Criteria
1. Research traditional and contemporary photomedia art | 1.1 Support professional practice by expanding own knowledge of traditional and contemporary photomedia 1.2 Evaluate relationships between different photomedia works and the ideas they communicate 1.3 Adapt and use relevant ideas and approaches with consideration of intellectual property requirements |
2. Research alternative photomedia processes and technologies | 2.1 Evaluate alternative approaches for photomedia work 2.2 Investigate how particular processes, technologies and techniques work to achieve different effects 2.3 Research the detailed capabilities of different equipment 2.4 Determine limitations and constraints of particular technologies in terms of desired outcomes 2.5 Determine cost and supply parameters for different technologies and equipment 2.6 Assess the opportunities offered by different processes and technologies for own practice |
3. Integrate technologies into own work | 3.1 Evolve ideas and achieve desired outcomes through experimentation 3.2 Proactively identify and resolve technical problems based on developing expertise 3.3 Develop own style and own ways of working to achieve desired outcomes 3.4 Engage in informed discussion with others about the characteristics and opportunities of different approaches 3.5 Establish and follow safe work practices and systems for appropriate handling and storage of materials 3.6 Create a coherent body of photomedia work that shows command of selected technologies and processes |
4. Evaluate own work | 4.1 Discuss the development of own work with others and seek feedback 4.2 Seek and participate in conversations that challenge and explore different concepts and approaches 4.3 Reflect on the particular ways that experimentation with different technologies and materials has informed own photomedia work 4.4 Identify ways in which skills may be further developed as part of a professional practice and build ideas into future work |
Required Skills
Required skills
communication skills to discuss technical and conceptual aspects of photomedia with others
critical thinking and analytical skills to:
evaluate and make judgements about relationships between technologies, processes and ideas
make critical evaluations of own work and research findings
initiative and enterprise skills to identify and act on opportunities for own practice presented by research
learning skills to:
develop and refine own skills to a professional practice standard
evaluate and act on own development needs
literacy skills to analyse complex and varied information about photomedia
problem-solving skills to identify and resolve technical problems in photomedia work
self-management and planning skills to draw together research and experimentation processes for benefit of own work
technical skills to show command of chosen technologies at a professional level
technology skills to use the internet as a research tool.
Required knowledge
extended range of information sources that support research in photomedia practice
cultural, sociological, philosophical, aesthetic, political and commercial influences on photomedia, in historical and contemporary contexts
range of mainstream and alternative photomedia technologies and processes open to the photomedia artist
professional development opportunities for artists seeking to develop a photomedia practice
intellectual property issues and legislation associated with photomedia as a professional practice
sustainability issues for the professional operation of a photomedia practice
OHS requirements for the set-up and operation of a professional work space.
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: evolve and refine digital media technique through a demonstrated process of experimentation develop individual style in own work produce a coherent body of professional artwork that includes the use of alternative processes research photomedia in the broader context of other artwork and artists use safe and sustainable work practices. |
Context of and specific resources for assessment | Assessment must ensure access to: equipment, materials and tools used to produce photomedia work. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: evaluation of the coherence of the body of work evaluation of processes used by the candidate to develop new ways of working with technologies direct observation of work in progress, including exploration of, and experimentation with, techniques questioning and discussion about candidate’s intentions and the work outcome review of portfolios of evidence review of third-party reports from experienced practitioner. Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CUVPRP501A Realise a body of creative work. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Photomedia may include: | prints on a range of photographic or other papers prints on: fabric glass metal wood still images slideshows of images with controlled Ken Burns effect time-based art. |
Intellectual property requirements may relate to: | copyright design licensing regulations moral rights protocols for the adaptation of work by others trademarks. |
Alternative approaches may relate to: | alternative cameras: mobile phone pin hole polaroid toy web cameras display options: physical projected virtual format: full frame large format integration of approaches: traditional and digital technologies still images and time-based media paper media mounting materials printing technologies processes: bichromate and dichromate ceramic process cyanotype chrysotype and chripotype energiatype: ferro-gallic, ferro-tannic and ferro-prussiate gum iron salt kallitype palladiotype pellet process pigment process platinotype Prussian Blue Van Dyke (brown print) tools: Blanchard's brush Buckle’s brush. |
Techniques may include: | cyanotypes and/or other antique processes emulsion transfer and liquid emulsions image modifications, which are subject to specific regulations and standards image tone modification/toning photograms and chemograms processing for archival permanence pseudo solarisation (sabattier effect) techniques that manipulate the image: multiple in-camera exposure multiple printing using contrast control filters. |
Equipment may include: | a range of cameras of various formats contrast filters developing trays drying cabinet for negatives enlargers equipment with very limited technical range focus scope measuring jugs and stirrers negative carriers paintbrushes personal protective equipment (PPE) and clothing process tank safe lights scissors spirals sponges thermometer tongs. |
Limitations and constraints may include: | availability of technologies and equipment availability of information on alternative processes financial expenditure safety aspects of process studio space timeframe transportation. |
Cost and supply parameters may relate to: | budgetary restrictions capacity to share costs with others location of suppliers use of recycled materials use of freely available natural materials terms of payment. |
Own ways of working relate to: | approaches that reflect and support individual voice particular nuances and subtleties unique to the individual artist. |
Safe work practices may include: | ergonomic safety use of tools and equipment use of consumables. |
Handling and storage may relate to: | damage prevention interactions between different equipment light sensitivity temperature sensitivity mould prevention. |
Sectors
Visual communication - photo imaging
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.