DEFPA001
Promote the organisation's mission and values

This unit covers the competency required to promote the mission and values of the Defence organisationIt includes the requirement to use a broad range of communication techniques to provide information and enhance the public image of the organisation with a range of professional networks outside the organisation. It includes representing the organisation, influencing others, liaising and negotiating to build and maintain networks. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.

Application

This unit was developed for Defence workers involved in promoting the mission and values of the organisation as a workplace responsibility, but is applicable to all individuals who work in this field.

Typically, these individuals must demonstrate the ability to work independently or as part of a team under indirect supervision. They must be able to use discretion and judgement and take responsibility for the quality of their outputs. All activities are carried out in accordance with relevant legislation, organisational policies and procedures.


Prerequisites

Not applicable.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Build networks and develop working relationships

1.1 Formal and informal networks are established at the local, regional and national levels to support ongoing and future liaison and collaboration.

1.2 The roles and responsibilities of stakeholders are recognised and taken account of in interactions.

1.3 Working relationships are developed with stakeholders and used in a way which provides identifiable benefits to the organisation and the community from shared expertise and resources.

1.4 Dealings with stakeholders are conducted in line with ethical and professional standards to develop a relationship of trust and mutual understanding.

1.5 Feedback is obtained from other organisations and governments to inform and improve service delivery.

2. Promote the organisation

2.1 A range of strategiesis used to promote a positive image of the organisation at every available opportunity.

2.2 Issues, policies and practices are communicated effectively to a range of audiences in writing and orally.

2.3 Appropriate key people are identified and involved in achieving outcomes.

2.4 Authoritative and specialist advice is developed and distributed within the area of responsibility.

3. Represent the organisation

3.1 The organisation’s message is imparted accurately and in a clear, concise and confident manner to gain stakeholder’s understanding and commitment.

3.2 The organisation’s representation is sought and promoted to external bodies.

3.3 Opportunities to promote the organisation through media, government and the community are utilised in a positive and constructive manner, in line with organisational requirements.

3.4 Advice consistent with organisation policy, needs, quality standards and legislative responsibilities is provided to stakeholders.

3.5 Advice is provided in the context of strategic planning for the organisation.

3.6 Advice is provided confidentially on matters sensitive to governments and the organisation, in line with privacy and confidentiality legislation and guidelines.

Required Skills

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

build and maintain networks and relationships

gain cooperation of others

speak publicly

apply legislation, regulations and organisational policies, procedures and practices relating to representing and promoting the organisation, including protocols for maintaining networks

use effective communication techniques especially related to public presentations, giving and receiving feedback, designing promotional material, maintaining effective relationships and managing conflict

use problem solving and negotiation to manage contingencies and achieve mutually acceptable outcomes

respond to diversity, including gender and disability

prepare general information and papers according to target audiences

proofread and edit to ensure clarity of meaning, conformity to organisational requirements, and accuracy and consistency of information

apply procedures relating to work health and safety in the context of internal and external networking.

Required Knowledge

confidentiality requirements

goals and objectives of the organisation

legislation, regulations, policies and procedures relating to the protocols and guidelines for representing and promoting the organisation

environmental or sustainability legislation, regulations and codes of practice applicable to industry

principles of effective communication in relation to listening, questioning and non-verbal communication

a range of complex written communication techniques and their principles

principles and techniques for building relationships of trust, including with people from different cultures

techniques and strategies for preparing and presenting information to promote the organisation

public and political context of the organisation and its services

key people inside and outside the organisation who have an impact on its culture, services, resources and policies.

responsibilities of three levels of government relevant to the organisation

roles and responsibilities of other agencies and relevant organisations

statutes impacting on the organisation

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to:

establish and maintain networks specifically to promote the organisation and achieve the organisation’s outcomes

Consistency in performance

Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements.

Evidence should be gathered while observing the individual establishing and maintaining the networks which will promote the organisation and achieve the organisation’s outcomes

Specific resources for assessment

Access is required to:

relevant standards, policy and instructions related to public affairs


Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Stakeholders may include

local, state/territory and federal governments

industry

national and international associations

other emergency management and non-government organisations eg Red Cross/Salvation Army/Cave Rescue

volunteers

community groups

technical advisers

consultants

work groups and individuals internal to the organisation

customers

utilities

Range of strategies to promote a positive image of the organisationmay include

attending or speaking at meetings, seminars and conferences

association membership

public and specially-targeted presentations

public promotions

providing tailored information

explaining mission, goals and objectives in ways suited to the diversity of the audience

consulting and advising

chairing meetings

briefings

interviews

Key people may include

officers from government organisations

ministerial advisers

community members

council members

industry representatives

members of professional associations

international associations

Advice provided confidentially may include

industrial processes and procedures

cases of death and injury

security cpncerns and protocols

criminal events


Sectors

Not applicable.


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.