ICAS4200B
Monitor traffic and compile website traffic reports

This unit defines the competency required to monitor website traffic and compile traffic reports as specified.The following units are linked and form an appropriate cluster:ICAS4191B Maintain website performanceICAT4186B Conduct operational acceptance tests of websitesNo licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Select web traffic monitoring tools

1.1. Identify and analyse available site analysis software with reference to organisational requirements and website architecture

1.2. Choose and install the most suitable site analysis software according to vendor requirements or alternatively choose the internet service provider services that will achieve the tasks required

1.3. Identify the required report options with reference to organisationalrequirements and website architecture

1.4. Develop a traffic monitoring program

2. Monitor web traffic

2.1. Specify required traffic reports according to informationrequirements

2.2. Generate required traffic reports

2.3. Analyse reports to identify improvements to server/site performance

2.4. Apply forecasting methodologies to predict traffic peaks

3. Make recommendations for improvements

3.1. Recommend changes in hardware and/or software

3.2. Implement changes as directed

3.3. Continue traffic monitoring program as required

Required Skills

Required skills

Use of current web server log file analysis software

Use of current traffic tracking software

Use of current forecasting methodology for identifying traffic peaks

Required knowledge

Queues and bottlenecks

Server design and functionality

Features and functionality of network device drivers

Features and functionality of network operating systems

Website architecture

Website security issues

Queuing systems

Workload metrics

Features and functionality of commercially available log file analysis software (e.g. GetStats, AccessWatch, WebReporter, Accrue Insight, RefStats, WebTrends)

Features and functionality of commercially available traffic tracking software (e.g. I/PRO, Guestbook)

Copyright and intellectual property

The Commonwealth Privacy Act 2000.

Australian Computer Society Code of Ethics

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

Assessment must confirm the ability to monitor site traffic and compile traffic reports as specified.

To demonstrate competency in this unit the learner will require access to:

Web server

E-business website

Analysis software

Context of and specific resources for assessment

Managing website reports should be done under supervision with a clearly defined range of contexts for ensuring security.

The breadth, depth and complexity of knowledge and skills in this competency would cover a broad range of varied activities or application in a wider variety of contexts most of which are complex and non-routine. Leadership and guidance would be involved when organising activities of self and others as well as contributing to technical solutions of a non-routine or contingency nature.

Assessment must ensure:

Performance of a broad range of skilled applications including the requirement to evaluate and analyse current practices, develop new criteria and procedures for performing current practices and provision of some leadership and guidance to others in the application and planning of the skills would be characteristic.

Applications may involve responsibility for, and limited organisation of, others.

Method of assessment

The purpose of this unit is to define the standard of performance to be achieved in the workplace. In undertaking training and assessment activities related to this unit, consideration should be given to the implementation of appropriate diversity and accessibility practices in order to accommodate people who may have special needs. Additional guidance on these and related matters is provided in ICA05 Section 1.

Competency in this unit should be assessed using summative assessment to ensure consistency of performance in a range of contexts. This unit can be assessed either in the workplace or in a simulated environment. However, simulated activities must closely reflect the workplace to enable full demonstration of competency.

Assessment will usually include observation of real or simulated work processes and procedures and/or performance in a project context as well as questioning on underpinning knowledge and skills. The questioning of team members, supervisors, subordinates, peers and clients where appropriate may provide valuable input to the assessment process. The interdependence of units for assessment purposes may vary with the particular project or scenario.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

ICAS4191B Maintain website performance

ICAT4186B Conduct operational acceptance tests of websites

An individual demonstrating this competency would be able to:

Demonstrate understanding of policies and procedures related to reporting and understanding website traffic, with theoretical knowledge of complex measurements and issues in the internet context

Apply known solutions to a variety of predictable website problems and perform processes that require some discretion

Interpret available website information using discretion and judgement

Take responsibility for outputs in managing website monitoring

Maintain knowledge of industry products and services

Additionally, an individual demonstrating this competency would be able to:

Demonstrate understanding of a broad knowledge base incorporating some theoretical concepts

Apply solutions to a defined range of unpredictable problems

Identify and apply skill and knowledge areas to a wide variety of contexts, with depth in some areas

Identify, analyse and evaluate information from a variety of sources

Take responsibility for own outputs in relation to specified quality standards

Take limited responsibility for the quantity and quality of the output of others


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Organisationalrequirements may be in relation to:

work environment

problem solution processes

preventative maintenance and diagnostic policy

roles and technical responsibilities in the IT department

vendor and product service-level support agreements

Software may include but is not limited to:

commercial, in-house, packaged or customised software

Information requirements may include:

memos

letters

minutes

agendas

other business documents required by the organisation

Hardware may include but is not limited to:

workstations

personal computers

modems or other connectivity devices

networks

DSL modems

remote sites

servers


Sectors

Unit sector

Support


Employability Skills

This unit contains employability skills.


Licensing Information

Refer to Unit Descriptor