This unit applies to web designers in a broad range of technical and managerial functions who are responsible for analysis, documentation and design, including identifying the technical and human computer interface requirements that drive design.
Elements and Performance Criteria
1. Define technical environment
1.1 Identify business requirements
1.2 Identify appropriate standards required to develop the site
1.3 Identify appropriate hardware and software required
2. Define human computer interface
2.1 Conduct user analysis to determine a user profile and user needs
2.2 Determine user content and requirements
2.3 Determine appropriate design principles for the site
2.4 Identify appropriate operating system
3. Determine site hierarchy
3.1 Identify hierarchy of pages
3.2 Ensure content is logical and accessible to user
3.3 Ensure that navigation between pages is consistent and clear
4. Integrate design components
4.1 Apply appropriate information hierarchy to site design
4.2 Ensure design principles are appropriate to business and user
4.3 Ensure process flow is developed in a logical and simple manner
4.4 Test site against user needs
4.5 Complete and document the design structure
communication skills to liaise with clients and staff
literacy skills to interpret standards and requirements
planning and organisational skills to conduct user analysis
technical skills to:
conduct website analysis
use site design software.
basic information architecture
business process design
copyright and intellectual property
customer and business liaison
ebusiness sites and corporate strategy
implications of technology connectivity
procedures for documenting technical specifications
relevant World Wide Web Consortium (W3C) standards
website design methods and standard website structures.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
identify and select appropriate tools and procedures required to develop a website
analyse user analysis to identify site or design structure required
test website meets the standards required by the user profile or needs.
Context of and specific resources for assessment
Assessment must ensure access to:
customer relationship model
site server software
relevant standards and copyright information
appropriate learning and assessment support when required.
Where applicable, physical resources should include equipment modified for people with special needs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of candidate selecting software and hardware types and identifying standards to meet business requirements
verbal or written questioning to assess candidate’s knowledge of business standards
review of candidate’s documented website design.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate.
Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed.
Indigenous people and other people from a non-English speaking background may need additional support.
In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Business requirements may include:
external interfacing to the organisation
meeting customer needs
Standards may include:
Institute of Electrical and Electronics Engineers (IEEE)
International Organization for Standardization (ISO)
web-oriented groups, like Internet Engineering Task Force (IETF) and W3C
Organisation for the Advancement of Structured Information Standards.
Hardware may include:
modems and other connectivity devices, such as digital subscriber line (DSL) modems
User may include:
department within the organisation
person within a department
Design principles may include:
ease of learning
Operating system may include:
Mac OS X
Silicon Graphics IRIX
Sun Solaris, SunOS
Win 98, NT, 2000, and XP.
Information hierarchy may include:
locations and links to other internet resources where appropriate
secure access provisions
Design structure may include:
cascading style sheet (CSS)
This unit contains employability skills.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement but users should confirm requirements with the relevant federal, state or territory authority.