Application
This unit describes the skills and knowledge required to write concise, and clear, content for web pages on behalf of a client.
It applies to individuals who are proficient communicators in the web development field.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Prepare to develop content for the site | 1.1 Identify customer information needs, with reference to the audience, site functionality and client requirements 1.2 Confirm site purpose and functionality, with reference to client specification 1.3 Select content channels and format as part of client requirements 1.4 Obtain the templates and style guides 1.5 Identify the content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality 1.6 Negotiate any alterations to site design, as required by the content and by client requirements |
2. Write the site content | 2.1 Create the content according to content and client requirements 2.2 Establish that the content is easily and conveniently, accessible and visible, and that information is clear, understandable, and logical 2.3 Edit the content with reference to audience needs, site functionality, content and client requirements |
3. Upload the content | 3.1 Log into the server site, using either the administrative or anonymous file transfer protocol in preparation for upload 3.2 Launch the transfer file transfer protocol (FTP) client, and navigate to the destination directory, either graphically or by using a command line interface 3.3 Store and order the files according to logical design and user needs, using an accepted file extension scheme 3.4 Demonstrate the operation in closed contention mode |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | PerformanceCriteria | Description |
Reading | 1.1-1.6, 2.1-2.3, 3.1-3.3 | Reads and interprets specifications, computer program interface and other documentation, from a variety of sources, and consolidates information, to determine requirements |
Writing | 1.2, 1.6, 2.1, 2.3, 3.1-3.3 | Writes, edits and proofreads documents for internet use, to ensure clarity of meaning, and accuracy and consistency of information |
Oral Communication | 1.1, 1.2, 1.6 | Determines and confirms client requirements, using collaborative and inclusive techniques, including active listening and questioning, and reading of verbal and non-verbal signals, to convey and clarify information, and to confirm understanding |
Get the work done | 1.1, 1.3-1.5, 2.2, 2.3, 3.1-3.4 | Takes responsibility for planning, sequencing, and prioritising tasks and own workload, for efficiency and effective outcomes Makes routine decisions, and implements standard procedures for routine tasks, using formal decision- making processes for more complex and non-routine situations Uses familiar digital technologies and systems to access information, search and enter, data and code, present information, and communicate with others, cognisant of data security and safety |
Sectors
Web