LGACOMP024A
Develop community relations

This unit covers developing relationships with the community and liaising effectively with individuals and the community. The unit covers areas such as community networking, developing strategies, promoting the council and organization to the community and developing ongoing relationships. The unit is appropriate to employees in all areas of the organisation who need to develop and maintain community relationships.

Application

This unit supports the attainment of skills and knowledge required for competent workplace performance in councils of all sizes. Knowledge of the legislation and regulations within which councils must operate is essential. The unique nature of councils, as a tier of government directed by elected members and reflecting the needs of local communities, must be appropriately reflected.


Prerequisites

Not applicable.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Develop and maintain community networks

1.1 Appropriate network strategies are used to establish and maintain community relationships that promote organisational objectives.

1.2 Network opportunities are identified and pursued to maximise a range of community contacts.

1.3 Information regarding new networks is communicated to inform individuals and colleagues of potential benefits to the organisation.

1.4 Professional networks and associations are participated in to obtain and maintain personal knowledge and skills.

2. Establish community relationship strategies

2.1 Relevant community groups and individuals are identified.

2.2 Community group/individual profile is assessed to determine strategy.

2.3 A range of community relationship strategies are identified and analysed to determine appropriate strategies that meet organisational requirements.

2.4 Community relationship strategies are developed to foster trust and confidence of individuals and the community and to promote benefits consistent with organisational requirements.

3. Maintain and improve ongoing community relationships

3.1 Strategies are developed to establish processes for obtaining ongoing feedback from community groups or individuals.

3.2 Management systems are assessed to ensure that they support community relationships.

3.3 Feedback obtained is used to develop and implement strategies to maintain and improve relationships with clients.

3.4 Difficult situations are identified and solutions are negotiated using collaborative problem-solving techniques.

4. Promote the organisation to the community

4.1 Strategies are developed to represent and promote the organisation's interests and requirements.

4.2 Appropriate presentation skills are used to communicate the goals and objectives of the organisation.

4.3 Issues, policies and practices of the organisation are effectively communicated to a range of individuals and community groups.

4.4 Feedback is obtained to identify and develop ways to improve promotional activities within available opportunities.

5. Promote the community relationship

5.1 Strategies are developed that promote relationships between council and the community.

5.2 Issues, policies and practices of the community, group or individual are effectively communicated to a range of individuals and the wider community.

5.3 Feedback is obtained to identify opportunities and develop ways to improve ongoing activities.

Required Skills

This describes the essential skills and knowledge and their level, required for this unit

Required Skills

literacy

proofreading and editing

communication

evaluation

problem solving

negotiation

leadership

networking

time management

planning and managing own work priorities

organisational

proactive thinking and initiative

using and maintaining appropriate technology and software

relating to people from a range of social, cultural and ethnic backgrounds and with a range of physical and mental abilities

Required Knowledge

knowledge of the organisation's policies, plans and procedures

principles of effective communication in relation to listening, questioning and non-verbal communication

techniques for building relationships of trust including with people from different cultures

understanding techniques for facilitating mutually acceptable outcomes

methods and techniques to prepare and present information to promote the organisation

knowledge of related organisations, agencies and networks

understanding the principles and operation of networks

Evidence Required

Overview of assessment requirements

A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.

Critical aspects of evidence to be considered

The demonstrated ability to:

identify opportunities for networking and participate in networks to develop relationships with individuals and the community

establish and create strategies to foster and improve community relationships

provide information in a variety of written and oral formats to a range of community forums

Context of assessment

Competency is demonstrated by performance of all stated criteria, with particular attention to the critical aspects of evidence and the knowledge and skills elaborated in the Evidence Guide, and within the scope of the Range Statement.

Assessment must take account of the endorsed Assessment Guidelines in the Local Government Training Package.

Assessment of the performance requirements in this unit should be undertaken in an actual workplace or simulated environment.

Assessment should reinforce the integration of the key competencies for the particular AQF level. Refer to the key competency levels at the end of this unit.

Relationship to other units(prerequisite or co-requisite units)

To enable holistic assessment this unit may be assessed with other units that form part of the job role, in particular:

LGADMIN417A Conduct community consultations

Method of assessment

The following assessment methods are suggested:

observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies

written and/or oral questioning to assess knowledge and understanding

completion of workplace documentation

third-party reports from experienced practitioners

completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor

Evidence required for demonstration of consistent performance

Evidence should be collected over a set period of time that is sufficient to include dealings with an appropriate range and variety of situations.

Resource implications

The learner and trainer should have access to appropriate documentation and resources normally used in the workplace.


Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Network strategies may include:

regular meetings

distribution of materials

individual marketing

maintaining regular contacts

association and interest group memberships

workshops and seminars

Professional networks and associations may include:

work teams

other organisations

committees

internal and external stakeholders

government agencies

professional or occupational associations

community groups

project-specific ad hoc consultative or reference groups

advisory committees

local inter-agency groups

specific interest or support groups

Feedback on ways to improve promotional activities may include:

accuracy and sufficiency of information

benefits to the organisation

benefits to the community

use of media

liaison with networks

appropriateness of audience

participation of individuals and groups

Relationship strategies may include:

informal and formal regular meetings

forums

feedback sessions

online media

events, including cultural events

sponsorship


Sectors

Common


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.