LGAGOVA303B
Coordinate production of communication materials

This unit covers the planning, organising and checking of the production of the range of communication materials required by council.

Application

This unit supports the attainment of skills and knowledge required for competent workplace performance in councils of all sizes. Knowledge of the legislation and regulations within which councils must operate is essential. The unique nature of councils, as a tier of government directed by elected members and reflecting the needs of local communities, must be appropriately reflected.


Prerequisites

Not applicable.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1 Plan the production of communication materials

1.1 Production of communication materials is planned in accordance with marketing and communication plans and job requirements.

1.2 Key council dates and initiatives are taken into account when planning production.

1.3 Production schedules are organised to ensure planned communication materials are available at the required time.

1.4 Resources are identified and accessed.

2 Prepare information for communication materials

2.1 Information is written and presented in a clear and easily understood format suitable for the audience.

2.2 Information is checked for accuracy, completeness and format.

2.3 Final copy is produced which presents accurate and clear information according to council policy.

3 Obtain quotations for production as appropriate

3.1 Accurate specifications are provided to quoting organisations.

3.2 Comprehensive quotations are obtained with full details of potential variations to cost and conditions that may apply.

4 Coordinate the production of communication materials

4.1 All copy is thoroughly checked for accuracy prior to submission to internal or external producer.

4.2 Liaison is undertaken with producer in a manner that permits accurate monitoring of production schedules.

4.3 Contingency plans are put in place to allow for situations where time lines may be exceeded.

4.4 All production work is fully checked and corrected as required.

4.5 Final communication materials are rechecked and approved for distribution and payment by appropriate authority when accurate.

4.6 Communication materials are distributed in accordance with job requirements.

4.7 Contingency plans are put in place to allow for situations where time lines may be exceeded.

Required Skills

This describes the essential skills and knowledge and their level, required for this unit

Required Skills

creative writing of copy

attention to detail

liaison with printers

analysing quotations

writing using plain English

using computer software

Required Knowledge

design techniques

production techniques and methods

council policy relating to provision of information

council procedures relevant to production

Evidence Required

Overview of assessment requirements

A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.

Critical aspects of evidence to be considered

The demonstrated ability to:

plan the production of a range of communication materials to ensure their availability at the required time

produce a range of communication materials that are accurate, complete and in the appropriate format

prepare comprehensive and accurate specifications which cover contingencies to obtain comprehensive quotations for the communication task

coordinate the production of a range of communication materials in line with council procedures

Context of assessment

Competency is demonstrated by performance of all stated criteria, with particular attention to the critical aspects of evidence and the knowledge and skills elaborated in the Evidence Guide, and within the scope of the Range Statement.

Assessment must take account of the endorsed Assessment Guidelines in the Local Government Training Package.

Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment.

Assessment should reinforce the integration of the key competencies for the particular AQF level. Refer to the key competency levels at the end of this unit.

Relationship to other units(prerequisite or co-requisite units)

To enable holistic assessment this unit may be assessed with other units that form part of the job role.

Method of assessment

The following assessment methods are suggested:

observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies

written and/or oral questioning to assess knowledge and understanding

completion of workplace documentation

third-party reports from experienced practitioners

completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor

Evidence required for demonstration of consistent performance

Evidence should be collected over a set period of time that is sufficient to include dealings with an appropriate range and variety of situations.

Resource implications

The learner and trainer should have access to appropriate documentation and resources normally used in the workplace.


Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Communication materials may include:

fliers

brochures

pamphlets

media products

press releases

posters

kits

production materials

invitations

presentations and demonstrations

audio and videotapes

electronic press hits

web sites

guidance materials

community programs

descriptions

labels

Resources may include:

equipment required

materials needed

basis of information

sources of information

human resource assistance

Accurate specifications may include:

time

quality of stock

style of brochure

number of photographs

ink colours

style copy to be provided in

medium copy to be provided in

binding or stapling required

Internal or external producers may include:

printers

art houses

information technology specialists

consultants, including media consultants

designers

journalists


Sectors

Common Units


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.