Application
This unit of competency covers the skills and knowledge required to communicate and sell design concepts.
The unit of competency applies to the use of design tools, such as storyboards and inspiration boards, to communicate and sell design concepts to other fashion industry professionals.
The unit of competency applies to work in a production environment where design decisions impact on the work and where design concepts must be communicated to other fashion industry professionals in order to gain agreement for further development.
The unit of competency includes the application of the elements and principles of design, and how they impact on the process of producing fashion items. It includes impact of colour on the design process.
Work is supervised and may be conducted in small to large scale enterprises and may involve individual and team activities.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. | ||
1 | Determine job requirements | 1.1 | Follow standard operating procedures (SOPs) |
1.2 | Comply with work health and safety (WHS) requirements at all times | ||
1.3 | Use appropriate personal protective equipment (PPE) in accordance with SOPs | ||
1.4 | Identify job requirements from specifications, drawings, job sheets or work instructions | ||
2 | Prepare to communicate design concepts | 2.1 | Interpret and respond to the design brief |
2.2 | Identify key requirements for design concept and sources of design ideas | ||
2.3 | Identify target market and its influence on design process | ||
2.4 | Apply principles of design to identify, collect and collate inspirational items | ||
2.5 | Identify and prepare key elements of a storyboard | ||
3 | Create design tools to communicate design concepts | 3.1 | Develop an inspiration board to communicate sources of inspiration for design brief |
3.2 | Develop and illustrate garment concepts based on design brief and inspiration board | ||
3.3 | Select suitable fabrics and colour palette and produce storyboard to reflect design brief | ||
3.4 | Seek feedback on design concepts and tools, and make any modifications or additions as required | ||
4 | Sell design concepts | 4.1 | Identify and emphasise the interests of fashion industry professionals in a presentation to promote design concept |
4.2 | Explain and promote benefits and features of design concept and link to design brief | ||
4.3 | Use effective presentation skills with design tools to sell the concept | ||
4.4 | Seek acceptance of design concept and commitment to further development | ||
Evidence of Performance
Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:
following work instructions, standard operating procedures (SOPs) and safe work practices
applying relevant Australian standards
researching target market and preparing an inspiration board to source ideas for design concept
applying the elements and principles of design
developing design concepts for at least two (2) garments based on design brief and inspiration board
developing a storyboard to respond to the design brief
using effective communication skills in a presentation to sell the features and benefits of the design concept.
Evidence of Knowledge
Evidence must be provided that demonstrates knowledge of:
safe work practices and procedures and use of personal protective equipment (PPE)
relevant Australian standards
design concept development processes:
research
purchasing trips
teamwork
event participation
attendance at fashion shows
experimentation with fabrics, materials and designs
draping
adaptation of designs
storyboards
inspiration boards
requirements of the design brief:
garment or range details
target market
end uses of product
cost point
production requirements
timelines
client requirements
workplace requirements
quality requirements
style and feature requirements
elements and principles of design:
repetition
gradation
rhythm
radiation
harmony
contrast
dominance
proportion
balance
unity
sources of design information and concept inspiration
components of inspiration boards:
shapes
textures
images
photos
magazine extracts
objects
components of storyboards:
trade sketches of new garment designs
illustrations
magazine extracts
fabric swatches
trim or accessory samples
colour palette
specifications
characteristics and effects of colour
characteristics of fabrics and fibres
presentation skills:
effective verbal and non-verbal communication
active listening
use of appropriate communication tools
positive language
clear statement of main points
interpersonal communication skills
seeking and responding to feedback
encouraging questions
responding effectively to questions.
Assessment Conditions
Assessors must:
satisfy the assessor competency requirements that are in place at the time of the assessment, as set by the VET regulator
have vocational competency in fashion design at least to the level being assessed, with relevant industry knowledge and experience.
Assessment should occur in operational workplace situations. Where this is not possible, or where personal safety or environmental damage are limiting factors, assessment must occur in a sufficiently rigorous simulated environment reflecting realistic operational workplace conditions. This must cover all aspects of workplace performance, including environment, task skills, task management skills, contingency management skills and job role environment skills.
Assessment processes and techniques must be appropriate to the language, literacy and numeracy requirements of the work being performed and the needs of the candidate.
Conditions for assessment must include access to all tools, equipment, materials and documentation required, including relevant workplace procedures, product and manufacturing specifications associated with this unit.
Foundation Skills
This section describes those required skills (language, literacy and numeracy) that are essential to performance.
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Range Statement
This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. | |
Workplace procedures include one or more of the following: | requirements prescribed by legislation, awards, agreements and conditions of employment SOPs work instructions oral, written and visual communication quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output housekeeping tasks related to environmental protection, waste disposal, pollution control and recycling WHS practices |
Australian Standards include: | the relevant industry or Australian Standards that are current at the time this unit is being undertaken |
Key requirements of design concept include the following: | budget type of garment style requirements target market |
Interests of fashion industry personnel include one or more of the following: | appealing to target market price range market position construction strategies promotion opportunities themes corporate goals timing international fashion influences use in mass media |
Garments include one or more of the following: | skirts trousers/pants shirts/blouses dresses coats lingerie |
Fashion industry professionals include one or more of the following: | senior designers and patternmakers clients management buyers media |
Sectors
Not applicable
Competency Field
Fashion design and technology