Application
This unit of competency describes the skills and knowledge required to plan marketing and promotional activities to support the sales of fashion products. Proposed activities must be appropriate to the price point of the fashion design and the overall objectives of the stakeholder.
The unit applies to local and international individual and team activities typical in the promotion and sale of fashion products in small to large scale workplaces in the textiles, clothing and footwear industry. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to stakeholders.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
Elements | Performance Criteria | |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. | |
1. Prepare to develop marketing plan | 1.1 | Determine job requirements from specifications, job sheets and work instructions |
1.2 | Identify key features and benefits of selected fashion design | |
1.3 | Research target market and identify fashion design needs and expectations | |
1.4 | Identify price point and marketing budget | |
1.5 | Identify other relevant details that affect marketing activities | |
1.6 | Establish marketing objectives with required stakeholders | |
2. Research and determine marketing options | 2.1 | Determine suitable media to reach target market and select appropriate strategies |
2.2 | Explore marketing event options and promotional activities that meet legal, ethical and work health and safety (WHS) requirements, and assess their potential effectiveness in marketing selected fashion design | |
2.3 | Explore timing of marketing activities and determine costings for marketing options | |
3. Develop and finalise marketing plan | 3.1 | Identify fashion product marketing cycle and develop marketing plan that details marketing activities |
3.2 | Adjust marketing plan to ensure it meets marketing objectives, timing, budget requirements, and legal, ethical and WHS requirements | |
3.3 | Present marketing plan to required stakeholders | |
3.4 | Update marketing plan to incorporate feedback from stakeholders | |
3.5 | Document marketing plan according to industry practices | |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria of this unit of competency.
Oral communication skills to present marketing plans to a range of audiences with confidence and enthusiasm
Planning and organising skills to tailor marketing messages to different audiences
Other foundation skills essential to performance are explicit in the performance criteria of this unit.
Sectors
Fashion design and technology