• PUACOM005B - Foster a positive organisational image in the community

PUACOM005B
Foster a positive organisational image in the community

This unit covers the competency to enable effective two-way communication with the community, and to promote a positive public image.

Application

The application of this unit in the workplace - the environments, complexities and situations involved - will be written during Phase II of the Review of the PUA00 Public Safety Training Package.

This text will be useful for the purposes of job descriptions, recruitment advice or job analysis; where possible, it will not be too job specific to allow other industries to import it into other Training Packages, where feasible.


Prerequisites

Prerequisite Unit/s

PUATEA004C Work effectively in a public safety organisation (Fire specific)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Promote the organisation in the community

1.1 Community requests for information or participation are responded to in accordance with the organisation's policies and procedures

1.2 Opportunities to explain and promote the organisation's activities are acted on to promote community recognition and support

1.3 Non-routine requests for information are referred to an appropriate person

2. Represent the organisation in the community

2.1 The organisation's position on particular issues is represented in a way which acknowledges community concerns and promotes community awareness

2.2 Communication and presentation to the public enhances the organisation's public image

3. Advise and involve the community in public safety activities

3.1 The community is advised of a range of prevention and mitigation techniques

3.2 Community members are informed and skilled to implement prevention and mitigation activities

3.3 Community is assisted to initiate, develop and conduct prevention and mitigation techniques addressing their own particular needs

Required Skills

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

No required skills

Required Knowledge

a range of presentation strategies and techniques

communicating with wide variety of people

evaluating activities

interpreting comments

legislative responsibilities relevant to provision of information

listening to questions

organisation policy relevant to provision of advice

organisation's position on current issues

relevant recording procedures

Evidence Required

Critical aspects for assessment and evidence required to demonstrate competency in this unit

It is essential for this unit that competence be demonstrate in ability to provide advice on prevention and mitigation techniques in a way that acknowledges community concerns

Consistency in performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment

Specific resources for assessment

Access to promotional/informational material

Guidance information for assessment

Information that will assist or guide assessment will be written during Phase II of the Review of the PUA00 Public Safety Training Package.


Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Information may include

how to participate

publicity material

contact information

prevention and mitigation strategies

Community may include

local community

business community including a range of ages and persons from culturally and linguistically diverse backgrounds

people with a disability

Opportunities to promote may include

answering general enquiries

presentations at community group gatherings

special interest forums

other organisation forums

community events and festivals

participating in conferences

representing organisation on associations and committees

school visits

Special promotions may include

career promotions

local shows

marches and ceremonies

organisation specific weeks and regular state/national events eg fire awareness week

bluey day

shopping mall promotions

Appropriate person may include

more senior personnel

personnel with specific expertise

community liaison officer

other organisation

bilingual

Response may include

referral

provide action

details of where to access further information

Prevention and mitigation techniques may include

dances

school/community group visitations/presentations

station open days

Police Citizens Clubs

specific co-operative arrangements with community groups

business owners

shopping centres/malls

etc, and should focus on local community safety issues and the fostering of closer linkages/partnership with policy


Sectors

Not applicable.


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.