This unit of competency involves the skills and knowledge required to liaise with media at an incident and for providing information about local events. It includes determining media requirements for providing information to publicise an event.

The unit is applicable to personnel of local public safety groups who are delegated the responsibility to liaise with media in both emergency and non-emergency situations.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine media requirements

1.1

Organisational procedures are followed when liaising with the media

1.2

Media's potential interest is assessed and arrangements are made to meet their needs

1.3

Operational responsibilities are balanced against provision of information to the media

2

Provide information to media

2.1

A positive image of the organisation is maintained when liaising with the media

2.2

Every opportunity is used to promote the organisation, its services and personnel, in accordance with organisational requirements

2.3

Information is supplied to the media when operational situation permits

3

Publicise an event

3.1

Relationship is established with media contacts, in accordance with organisational requirements

3.2

Event details and support materials are gathered and presented in a logical and concise manner to the media

3.3

Information provided to media is recorded and maintained, in accordance with organisational requirements

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Non-essential conditions may be found in the Companion Volume Implementation Guide.

Public Safety

Communication