The application of this unit in the workplace - the environments, complexities and situations involved - will be written during Phase II of the Review of the PUA00 Public Safety Training Package.

This text will be useful for the purposes of job descriptions, recruitment advice or job analysis; where possible, it will not be too job specific to allow other industries to import it into other Training Packages, where feasible.

Prerequisite Unit/s

Nil

ELEMENT

PERFORMANCE CRITERIA

1. Identify/locate sources for potential images

1.1 Direction from the senior reporter or editor is sought on the specific requirements as to image type and style

1.2 A network of image sources is established and maintained

1.3 A library of professional publications is maintained

1.4 Trends in reader interests are identified and recorded

1.5 Images are assessed for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated

1.6 Captions are detailed and recorded

2. Identify relevant public affairs objectives

2.1 Public affairs objectives and constraints are identified and factored into planning

2.2 Client needs are identified and factored into planning

3. Manage sourced images

3.1 Sourced images are filed and managed to preserve their value and usefulness in the short and long term

3.2 Images are returned to the source if so requested and are packaged and handled with due deference to their value to the owner

3.3 Authorisation is obtained in advance to pay a fee for sourced images

3.4 Payment for authorised fee is processed

4. Manipulate sourced images

4.1 Hard-copy images must be converted to electronic format before publication

4.2 Colour corrections, dots per inch and relevant adjustments are made to electronic files

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

communicate effectively with ADF and civilian personnel when acquiring images

use in-service computers and specialist software

identify newsworthy opportunities

acquire images from a range of internal and external sources and in a wide range of formats

Required Knowledge

image newsworthy

types of image publications prefer for particular stories (eg left facing, right facing, vertical or horizontal images)

technical photographic knowledge (eg the effects of light, exposure, flash and climate on photographs)

use of computers and specialist software to manipulate images in electronic format

ADF public affairs objectives and the characteristics of Defence public affairs organisations

Defence News Editorial Board guidelines

Australian Journalists Association Code of Ethics

relevant legislation

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to identify and source images that are suitable for incorporation within a Defence publication.

Reporters must at all times demonstrate an awareness of current affairs, Defence issues and public relations objectives and conduct themselves in a fair and professional manner with full regard to privacy, defamation, copyright and other legal concerns.

Consistency in performance

Competency should be demonstrated over time and under a range of deadline pressures that are both controlled and uncontrolled.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in an office and under operational conditions, or in a simulated environment. Simulation should re-create realistic office and operational scenarios in a wide range of situations that may be encountered by the Defence reporter and should cover all of the critical aspects of evidence.

Specific resources for assessment

Access to:

email and internet

computer equipment and specialist image manipulation software.

Guidance information for assessment

Information that will assist or guide assessment will be written during Phase II of the Review of the PUA00 Public Safety Training Package.

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Images may include

Photographs that directly or indirectly illustrate stories and are suitable for commercial reproduction

Drawings or paintings sourced from libraries, galleries or other repositories or commissioned specifically for the story

Maps, charts or related sketches from a variety of sources

Line drawings, diagrams, cartoons from a variety of sources

Images that can be used in newspapers, magazines and on internet web sites

Image sources may include

Defence photographers

Image libraries, internal and external to defence image libraries

Museums, galleries, libraries and other institutions

Newspaper or publishers' offices

Internet

Artists, cartoonists or other specialists

Map stores or cartographers

Newsworthy issues may include

Information likely to appeal to readers because it is topical, different, unique or relevant to them

Caption details may include

Name, rank, appointment and unit of the person(s) in the photograph

Date, time and place of the depicted image

Activity details

General background to the activity

Methods of return may include

Email

File transfer protocols

Post

Hand delivery

This unit contains employability skills.