SFLDEC002
Design floristry products


Application

This unit describes the performance outcomes, skills and knowledge required to design a range of key and frequently sold floristry products. This primary design function requires the ability to determine the product function and style, generate and assess ideas for product design, and determine and document the final design so that job specifications can be followed during the construction phase.

Products could be custom made in response to customer briefs or display or stock items made for general sale. They could be individual floristry products or part of a range of products for a special occasion.

This unit applies to all floristry industry businesses including retail floristry shops, studio or online businesses and those that specialise in corporate or special events. It applies to florists who work with some level of independence and under limited supervision and guidance from others.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine product style and construction components.

1.1 Generate initial design ideas for product style, considering product function, brief and budget.

1.2 Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.

1.3 Itemise all proposed product components.

1.4 Identify potential problems for product construction, discuss and resolve issues with relevant personnel.

2. Develop and assess ideas for production of floristry products.

2.1 Develop a range of creative ideas for constructing floristry products in consultation with relevant personnel, if appropriate.

2.2 Generate alternative ideas for production considering alternative materials, techniques and presentation.

2.3 Consider practices to minimise negative environmental impact from use of materials and techniques.

2.4 Evaluate merits and implications of design ideas on technical feasibility, cost, style and function of product.

2.5 Create notes and sketches of design ideas to assist with construction.

2.6. Maintain accurate records of all designs produced during concept development process.

3. Evaluate and record the floral design.

3.1 Review design options to ensure product is consistent with creative and costing requirements and incorporates all required component elements.

3.2 Consider different approaches and select best product style and technique for construction.

3.3 Develop job specifications for use during construction phase.

3.4 Evaluate own performance in floristry product design and note areas for future self-improvement.

Evidence of Performance

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

design these key and frequently sold floristry products:

hand tied floristry products:

bunch (spiralled and straight stemmed)

posy (spiralled stemmed)

bouquet (spiralled stemmed)

single flower presentation

boxed presentation

funeral sheaf

presentation sheaf

linear bouquet (vertical line)

wired floristry products:

button hole

corsage

posy

trail

shower

shoulder spray

wrist spray

circlet

head piece

cake decoration

floristry products using a base medium:

posy bowl

posy box

symmetrical line arrangement (vertical line)

vertical parallel arrangement

table arrangement

casket spray

wreath using floral foam and other base

funeral spray

asymmetrical arrangement

floral foam bouquet holder

a product incorporating a hamper

prepare product designs which use these construction techniques across the above suite of products:

hand tied techniques:

spiral stem

straight stem

finishing and binding

wiring techniques:

support wiring for flower and plant materials with a stem

wiring for flower and plant materials with minimal or no stem

stitching

pinning

specialised wiring

cross wiring

base medium techniques:

cutting and shaping base media

support wiring for flower and plant materials

securing

include fresh and dry flower and plant materials across the above suite of designs:

non-Australian species whether they are grown in Australia or overseas

Australian species.


Evidence of Knowledge

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key features of current and emerging trends for floral designs and their use in frequently sold products

key characteristics of the elements and principles of design, their key interrelationships and effects on the style and function of frequently sold floristry products:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

essential features and use of these design guidelines or forms and their effects on the style and function of key and frequently sold floristry products:

decorative

vegetative

formal-linear

radial

parallel

essential features and use of these floral construction techniques:

hand tied techniques:

spiral stem

straight stem

finishing and binding

wired techniques:

support wiring for flower and plant materials with a stem

wiring for flower and plant materials with minimal or no stem

stitching

pinning

specialised wiring

cross wiring

base medium techniques:

cutting and shaping base media

support wiring for flower and plant materials

securing

techniques for:

using ribbons and ties

wrapping for enhancement

packaging and protecting flower and plant materials

constructing presentation boxes

key characteristics of the colour wheel to explore the use of colour and determine colour combinations

complementary nature of varieties of flowers including integrating Australian species with non-Australian species

essential features and use of a wide variety of fresh, dry and preserved flower and plant materials used in key and frequently sold floristry products:

non-Australian species whether they are grown in Australia or overseas

Australian species

essential features and use of a wide variety of ancillary floristry products and presentation materials used to enhance floristry products

requirement to comply with a product style or theme

environmental requirements, including spatial, applicable to the display venue

methods of sketching or digitally representing floral designs

a range of formats for and inclusions of job specifications for floristry products

primary components of copyright, intellectual property and design laws:

business rights over original designs

business responsibility to comply with laws that protect copyrighted products

potential environmental impacts of constructing and maintaining floristry products and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

disposal of floristry raw materials.


Assessment Conditions

Skills must be demonstrated in a floristry design, preparation and product construction environment. This can be:

an industry workplace

a simulated industry environment operated within a training organisation.

Assessment must ensure use of:

computers and general software programs to record design details and job specifications

sketching materials and tools

a commercial range of these floristry tools and equipment:

decorative containers and vessels

floral foam products

a diverse, commercial range of fresh and dry flower and plant materials:

non-Australian species whether they are grown in Australia or overseas

Australian species

a diverse, commercial range of:

ancillary items

wrapping and packaging materials

customer briefs

information about the spatial parameters of venues or sites to allow the individual to design appropriate products for display

either electronic or hard copies of grower and other supplier brochures and information sheets

templates to record job specifications

current plain English regulatory documents distributed by government regulators for copyright, intellectual property and design laws

other florists with whom the individual can interact to discuss initial and evolving design ideas; these can be:

florists in an industry workplace or

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to complete and document designs within nominated deadlines.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:

hold a qualification or Statement of Attainment in Floristry which includes this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied this unit of competency or equivalent.


Foundation Skills

Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed below:

Skill

Description

Reading skills to:

interpret detailed in-house and supplier product information documents.

Oral communication skills to:

clearly represent design ideas to customers and other florists involved in design process

ask open and closed probe questions and actively listen to elicit input and feedback on design ideas.

Numeracy skills to:

interpret budgetary constraints

complete routine calculations for dimensions of floristry products and time required for construction.

Planning and organising skills to:

collect and evaluate information on product style, function and budget to develop design ideas

manage own timing and productivity to complete designs within deadlines.

Technology skills to:

use computers and software programs to develop and record design details and job specifications.


Sectors

Floristry


Competency Field

Design and Construction