This unit describes the performance outcomes, skills and knowledge required to design a range of small to large-scale complex floristry products. This key design function requires the ability to determine the product function and style, generate product design ideas, experiment with and evaluate a range of design concepts and determine and document the final design so that job specifications can be followed during the construction phase.

Complex products could be custom made in response to customer briefs or original display or stock items made for general sale. They could be small or large-scale floristry products, those of a complex nature, those using complex techniques or part of a range of products and displays for a special or themed event.

This unit applies to all floristry industry businesses including retail floristry shops, and studio floristry businesses and those that specialise in corporate or special events. It applies to senior florists and floral designers who work independently or with limited guidance from others, have considerable experience across product categories and have a design focus as key part of their job role.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

design these complex floristry products:

two custom-made complex floristry products in response to customer briefs

products to be fully constructed and displayed on-site at the floristry business:

one complex display or stock item

one complex window display

one large scale corporate display including components to be constructed off-site at the floristry business and assembled and displayed at corporate site

themed displays for an event including components to be constructed off-site at the floristry business and assembled and displayed at event venue

adapt to different display contexts by designing complex floristry products for three different site environments

design products incorporating these construction techniques across the above suite of products:

complex and other base medium techniques

complex and other hand tied techniques

complex, decorative and other wired floristry techniques

integrated hand tied, wired and base medium techniques

new and emerging techniques

use fresh and dry flower and plant materials across the above suite of designs:

non-Australian species whether they are grown in Australia or overseas

Australian species.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

intricacies of current and emerging trends for floral designs and their use in complex products

intricate characteristics and interrelationships of the elements and principles of design, and their effects on the style and function of complex floristry products:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

intricacies and use of these design guidelines or forms and categories and their effects on the style and function of complex floristry products:

decorative

vegetative

formal-linear

radial

parallel

intricacies and use of these floral construction techniques for complex products:

complex and other base medium techniques

complex and other hand tied techniques

complex, decorative and other wired floristry techniques

integrated hand tied, wired and base medium techniques

new and emerging techniques

techniques for:

wrapping for enhancement

packaging and protecting flower and plant materials

packaging and protecting partially constructed displays during transportation

complexities of the colour wheel to explore the use of colour and determine colour combinations

complementary nature of varieties of flowers including integrating Australian species with non-Australian species

intricacies and use of an extensive range of fresh and dry flower and plant materials used in complex floristry products:

non-Australian species whether they are grown in Australia or overseas

Australian species

intricacies and use of an extensive range of ancillary floristry products and presentation materials used to enhance complex floristry products

essential features and use of fabrication and structural support components of complex floristry products

requirement to comply with a current product style or theme

environmental requirements, including spatial, applicable to corporate and event venue display sites

methods of sketching or digitally representing floral designs

a range of formats for and inclusions of comprehensive job specifications for complex floristry products

primary components of copyright, intellectual property and design laws:

business rights over original designs

business responsibility to comply with laws that protect copyrighted products

potential environmental impacts of constructing and maintaining floristry products and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

disposal of floristry raw materials.

Skills must be demonstrated in a floristry design, preparation and product construction environment. This can be:

an industry workplace

a simulated industry environment operated within a training organisation.

Assessment must ensure use of:

computers to record design details and job specifications

sketching materials and tools

a commercial range of these floristry tools and equipment:

decorative containers and vessels

fabrication and structural supports for complex floristry products

a diverse, commercial range of fresh and dry flower and plant materials:

non-Australian species whether they are grown in Australia or overseas

Australian species

a diverse, commercial range of:

ancillary items

wrapping and packaging materials

customer briefs

information about the spatial parameters of sites or venues to allow the individual to design appropriate complex products for display

either electronic or hard copies of grower and other supplier brochures and information sheets

templates to record job specifications

current plain English regulatory documents distributed by government regulators for copyright, intellectual property and design laws

other florists with whom the individual can interact to discuss initial and evolving design concepts; these can be:

florists in an industry workplace or;

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to complete and document designs within nominated deadlines.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:

hold a qualification or Statement of Attainment in Floristry which includes this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied this unit of competency or equivalent.

Floristry

Design and Construction