SFLDEC511A
Style and manage an event

This unit describes the performance outcomes, skills and knowledge required to plan the provision of floristry products and services for events. It requires the ability to develop an overall floral concept, to develop an operational plan to meet requirements and manage on-site provision of services.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application

This unit applies to floristry styling (and not other styling requirements) for any type of event. The event may be any type including large events, themed events, corporate functions, awards events, balls and banquets. It applies to a range of industry sectors and environments. The floristry business could be a retailer, a studio or a floristry business that specialises in corporate or special events.

This unit applies to senior floristry industry personnel with considerable experience across product categories. They operate autonomously and have a strategic design and operational management focus as part of their job role.

This can include senior retail florists, studio florists, floral designers, florists involved in corporate or special events and owner-operators of small floristry businesses.


Prerequisites

Nil


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Identify overall event objectives and scope.

1.1. Clarify and agree on key objectives of the event in consultation with stakeholders.

1.2. Analyse broad factors influencing floristry design and consult with stakeholders to determine overall approach.

2. Prepare the floristry concept for an event.

2.1. Contribute ideas to the event concept, theme and format.

2.2. Identify and define key floristry styling requirements in consultation with stakeholders to reflect event or function objectives and meet customer needs.

2.3. Incorporate creative elements into the floristry concept and theme.

2.4. Consider negative environmental impacts and minimal impact practices to reduce these.

2.5. Provide accurate and complete information on the floral styling concept and obtain approval to proceed with designs.

2.6. Verify the operational practicality of the floristry concept, theme and format through consultation and analysis.

3. Prepare and implement an operational plan for the floral styling of an event or function.

3.1. Prepare an operational plan for the provision of floristry products and ancillary services, identifying steps, activities and sequence.

3.2. Incorporate appropriate riskmanagementissues into the plan.

3.3. Review, verify and finalise details with the client.

3.4. Provide accurate and complete information on operational plans to all relevant stakeholders to ensure timely and effective planning and implementation.

3.5. Obtain approval from relevant stakeholders prior to implementation.

3.6. Implement and monitor the floral styling plan for staging of the event, making adjustments as required.

4. Co-ordinate the floral staging of the event.

4.1. Coordinate delivery or transport arrangements.

4.2. Monitor loading and unloading of all floristry products.

4.3. Coordinate the construction and installation of all floristry products according to the floral styling plan.

4.4. Negotiate and amend the installation and placement, as required.

4.5. Monitor the maintenance of all floristry products to ensure optimum appearance and minimal environmental impacts throughout the life of the event.

5. Dismantle floral styling.

5.1. Coordinate transport arrangements.

5.2. Coordinate the removal and disposal of floristry products and ensure minimal environmental impacts.

5.3. Obtain feedback after the event and review plans to evaluate client satisfaction and degree to which it met objectives and client requirements.

Required Skills

Required skills

critical thinking skills to analyse event concepts and develop, evaluate and select floral styling options

creative thinking skills to develop ideas and explore a range of possible styling concepts

planning and organisational skills to develop cohesive operational plans and procedures for event styling

communication skills including active listening and open and closed questioning to consult and liaise on floristry requirements with customers and other stakeholders

literacy skills to interpret unfamiliar and complex event information and to evaluate any written feedback

writing skills to develop detailed floral styling specifications and complex operational plans

numeracy skills to interpret budgetary constraints, and to calculate the size and number of floristry products and components required for events.

Required knowledge

formats and features of different types of events, including the interrelationship between floral styling and other event aspects

the roles and responsibilities of different event personnel

floristry product options and styles for different types of events, different types of customers and varying numbers of floral displays

the intricate characteristics and interrelationshipsof the elements and principles of design, and their use in various large, complex or themed floral products and displays for events and event venues

The elements of design include:

texture

form

colour

space

line

The principles of design include:

harmony

rhythm

balance

dominance

scale

proportion

contrast

operational constraints for floral styling within different styles of venue or site such as on-site construction, maintenance and disposal of floristry products

operational constraints for the display of floristry products in different climatic conditions

space and equipment requirements for different styles and varying numbers of floristry products

staffing requirements to service particular types of events

a range of formats for and inclusions of operational plans produced to style and stage the floral components of events

a range of formats for and inclusions of running sheets for the staging of events

risk management issues to be considered for the floral styling and staging of events

the environmental impacts of constructing and maintaining floral displays at event sites and minimal impact practices to reduce these especially those that relate to resource, water and energy use, and to the use of floristry raw materials

correct and environmentally sound disposal methods for all types of waste and in particular for hazardous substances, spoiled and diseased flower and plant materials and those that have a propensity to propagate weeds.

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to plan floral styling that reflects event objectives, customer requirements and operational practicality

knowledge of the elements and principles of design, their interrelationships and use in various floristry options to be considered for different event styles and sites

knowledge of issues and challenges associated with event styling

ability to style multipleand diverse events in response to different customer briefs. To ensure consistency of performance and ability to respond to differentrequirements,this must occur over a period of time and cover the provision floristry products of differing complexities e.g. large, themed events.

development of floristry styling designs that meet the requirements of multiple site environments to ensure that skills can be adapted to different display contexts

project or work activities conducted over a sufficient period so that the event requirements can be planned; however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation

presence of commercial time pressures related to the on-site management of an event.

Context of and specific resources for assessment

Assessment must ensure:

access to comprehensive and sufficient information about the events to allow the candidate to fully develop styling concepts and operational plans to meet the event requirements

access toa fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting styling concepts and operational plans.

access to events and event venues on which the candidate can work

interaction with others to reflect the communication aspects of the unit

access to and interaction with event and venue coordinators to reflect the on-site management aspects of the unit.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct observation of the candidate completing tasks during set-up, operation and break-down of the events

evaluation of the floral styling on-site at the events where floral styling is managed by the candidate

review of operational plans prepared by the candidate for the styling of the events

case studies to assess ability to develop styling concepts and plans for different types of events

evaluation of reports prepared by the candidate detailing the planning processes undertaken for the events and highlighting particular challenges and issues

written and oral questioning or interview to test knowledge of such things as formats and features of different types of events, floristry product options and styles for different types of events, varying operational constraints, risk management issues and minimal impact practices

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBDES402A Interpret and respond to a design brief

CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept

SFLDEC510A Design and produce innovative floristry products

SFLSOP308A Prepare quotations for floristry products.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Event may include:

corporate events

balls and banquets

themed events

industry and other awards presentations

theatrical performances

trade shows

exhibitions

floral competitions

floral festivals.

Stakeholders may include:

event customers

suppliers and contractors

local community

venue staff and management

funeral directors and operators of cemeteries ad crematoria

security contractors

caterers

organising committees

colleagues

facilitators

entertainers.

Broad factors influencing floristry design may include:

event purpose

concept, style and theme

date and time

duration

nature of venue or site

numbers of floral components or displays

audience or market profile

equipment availability

overall budget estimate.

Key floristry styling requirements may include:

theme or style of event

customer preferences

sympathy with and integration of corporate livery or branding

expense of locating and transporting any special components

location of event and transportation requirements

parameters of any site where the product will be displayed including:

type (internal or external)

dimensions of display area

dimensions of delivery access and storage areas

access to installation and maintenance facilities

consideration of negative environmental impacts and minimal impact practices for the event and particular site

structural constraints of any site where the product will be displayed including:

pipes and drainage

earthwork

brickwork

stone masonry

variety and size of the various products to be produced

off and on-site staff requirements

liaison with others involved in the event.

Creative elements may include:

innovative presentation of floristry products

floristry products with interesting links to other event aspects

unusual combinations of floristry components

theme of any event

customer preferences for certain types of flower and plant materials or colours

incorporation of any corporate livery and or branding

spatial requirements for the floral display including:

size, floor space

shape

contours

views and orientation

natural features of outside event venues.

innovative options to address particular operational limitations.

Operational plan may include details of:

costing of all floristry products to be provided

purchasing of floral and ancillary components

construction timelines and staffing requirements

logistics and transport details

on-site management and maintenance

size and availability of on-site assembly storage and maintenance areas

conflicting activities in on-site assembly, storage and presentation areas

on-site staffing and roles and responsibilities

on-site resources, e.g. venue, commodities, equipment, machinery, vehicles and staff

minimal impact practices for the construction, maintenance and disposal of floral displays

security arrangements

storage of floral components or displays, maintenance materials and equipment.

Ancillary services may relate to:

providing ancillary items and merchandise including:

chocolates, fruit, nuts, alcohol

hampers

gift items of any type

novelties such as balloons and toys

flower preservatives and conditioning agents

providing presentation materials including:

gift cards and message items

corporate advertising of the business

corporate materials provided by the customer.

on-site installation and disposal of floral display

on-site maintenance of all floral displays throughout the life of the event.

Risk management issues may relate to:

a requirement for public liability or other types of insurance coverage

product price fluctuations

fluctuations in exchange rates

product, tax and levy costs not clearly defined by the supplier

product provision, deposit, payment and cancellation terms and conditions not clearly defined by the supplier

seasonal non-availability of the product

potential non-delivery of the product from unknown supplier

potential non-payment by customers of deposits, ongoing payments or cancellation fees

short life cycle and problems with maintaining quality during storage, production and display at the event

lack of experience with flowers and plant materials.

size and availability of on-site assembly storage and maintenance areas

conflicting activities in on-site assembly, storage and presentation areas

venue access and impacts on assembling the floristry products to meet deadlines

impacts of adverse weather conditions on event staging.

Delivery or transport arrangements may involve:

vehicles operated by the business

hire vehicles

contracted transport companies or removalists.

Staging of the event may take place at:

exhibition centres

ball rooms

restaurants and reception centres

theatres

galleries

hotels

government buildings

hospitals

corporate offices

marquees

gardens

cruise boats.


Sectors

Unit sector

Floristry


Competency Field

Floristry design and construction


Employability Skills

This unit contains Employability Skills.


Licensing Information

Not applicable.