SIHHTLS709A
Establish, negotiate and refine hair design concepts for briefs

This unit describes the performance outcomes, skills and knowledge required to work pro-actively with a client or commissioning organisation to develop and negotiate hair design briefs for the promotion of product and services, and hair design directions for the hairdressing industry and consumer markets.

Application

This unit applies to highly skilled senior hairdressers who have substantial experience across the industry. The job roles include creative or artistic directors who work for larger hairdressing organisations or a hairdressing products company or independently as a freelance session stylist and provide technical and creative leadership, training and support to colleagues and the industry at large.

In these roles, these individuals play an important leadership role for the industry in determining and leading future hair designs that the industry will create through the development and realisation of innovative hairdressing designs and images that promote current and future hair fashions, products and techniques to the hairdressing industry and consumer markets. They are able to operate at a national or international level.

Establishment, negotiation and refinement of the hair design concepts for a brief requires the integration of highly developed creative thinking, communication and planning skills in a process that may not be linear. Adaptability and effective response to change and new ideas is crucial.

In practice, this unit supports and is supported by other units describing the specialist skills and knowledge required by specific design disciplines.


Prerequisites

Nil


Elements and Performance Criteria

Element

Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Analyse the brief to establish hair design requirements.

1.1. Analyse the specifications of the brief.

1.2. Establish and clarify the user or clients for the proposed product or service to inform hair design concept decisions.

1.3. Identify and clarify specifications, parameters or constraints of the brief, including the legal and ethical constraints in consultation with client.

1.4. Pro actively seek, review and act upon information needed to inform constructive communication with client.

1.5. Build trust and respect between self and client through effective use of communication skills and demonstration of professional integrity.

2. Develop and refine the hair design brief.

2.1. Identify and source information and references relevant to the development of the hair design concept.

2.2. Develop concepts and ideas that take account of overall objectives and parameters.

2.3. Undertake critical analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs.

2.4. Present ideas in an appropriate format or medium and seek feedback from key stakeholders.

2.5. Use effective communication techniques to generate discussion, debate and critical analysis.

2.6. Re-evaluate and refine options based on own analysis and discourse with others.

2.7. Establish and agree on final nature and scope of design brief with client and accurately document details.

3. Negotiate terms and conditions.

3.1. Negotiate and agree terms and conditions of the brief according to relevant organisational and professional standards.

3.2. Clarify, agree and document roles and responsibilities of those involved in the project.

3.3. Confirm agreements in writing, according to organisational requirements.

3.4. Identify the need for and seek specialist advice in developing formal agreements or contracts where appropriate.

Required Skills

Required skills

communication, presentation and negotiation skills to work with clients to establish and refine hair design briefs

creative thinking skills to generate and develop concepts and ideas for the hair design brief, including responses to situations where parameters may be quite broad and open or very restrictive

literacy skills to research and evaluate a wide range of source materials for the development of ideas and concepts

numeracy skills to develop realistic costings for realisation of the hair design concept

planning and organisational skills to guide and coordinate the process of negotiating and finalising the hair design brief

problemsolving skills to proactively identify and develop effective solutions to complex challenges of a varied and unpredictable nature

selfmanagement skills to take responsibility for driving and guiding the brief negotiation process

Required knowledge

copyright, moral rights and intellectual property issues and legislation that impact on design relating to hairdressing fashion and media industries

legal issues that affect negotiations and contracts relevant to the hairdressing, fashion and media industries

scope, nature and potential variations within the hair design briefs

sources of information that inform the development of hair design concepts

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

effectively interpreting the brief to client’s or commissioning organisational specifications

developing and refining hair design briefs for a hairdressing industry specific purpose

effective collaboration and communication skills to work with others to develop and refine the hair design brief

understanding the design process within the hairdressing industry context or design discipline.

Context of and specific resources for assessment

Assessment must ensure that competency is:

consistently demonstrated over a period of time and observed by the assessor or the technical expert working in partnership with the assessor as described in the Assessment Guidelines

demonstrated in a range of work situations which includes involvement in other related activities relevant to this environment.

Assessment must ensure access to:

appropriate equipment and media to communicate and present ideas and concepts

sources of information relevant to the industry context

interaction with and involvement of others to reflect the collaborative nature of the work, and the communication and negotiation skills required.

For further guidance on the use of an appropriate simulated environment, refer to the Assessment Guidelines in this Training Package.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party workplace reports of onthejob performance

evaluation of a design brief in which the candidate has played a significant development role

evaluation of reports detailing the processes undertaken for establishing and refining the design brief, including challenges faced and lessons learned for the future

observation of discussions and negotiations with client and other stakeholders

written or verbal questioning to assess knowledge of the process and issues surrounding legislation, industry context, sources of information

evaluation of candidate response to different scenarios to assess ability to adapt approach to different client requirements and contexts.

Guidance information for assessment

A unit of competency describes an individual skill but people rarely perform one skill at a time. Many skills are combined on a day-to-day basis in the workplace as part of work processes. This does not mean that each skill described by a unit of competency is prerequisite to another—they are related skills.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

SIHHTLS705A Conceive, develop and realise innovative hairdressing concepts for media


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Legal and ethical constraints may include:

legislation

regulations

codes of practice

ethical principles

policies and guidelines

society’s expectations

cultural expectations and influences

social responsibilities, e.g. protection of children, environmental issues.

Information and references relevant to the development of the hair design concept may include:

creative specialists

other designers

others involved in the project

production teams

technical specialists

venue managers.

Overall objectives and parameters may include:

audience

availability of materials, tools, equipment and human resources

budget constraints

conflicting competing demands

environmental sustainability

organisational vision

presentation venue or context

sponsorship

timeframe

triple bottom line (social, environmental, economic).

Critical analysis may include:

considering how ideas may be adapted

considering how ideas may be challenged

drawing links between references and potential designs

evaluating work of other designers

making judgements about potential ideas in relation to the budget and available resources

making judgements about relevance of information and ideas.

Appropriate format or medium may include:

digital presentation

drawings

electronic presentations

graphic formats

models

photographs

plans

prototypes

verbal description or presentation

visual diagrams.

Terms and conditions may relate to:

conceptual parameters

contracts

deliverables

legal and financial issues such as processes to be used

ownership and copyright

reporting

technical requirements

time lines.

Organisational and professional standards may include:

industry-accepted fee schedules

industry standards for written agreements

requirements for written agreements.


Sectors

Hairdressing


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.