Application
This unit describes the performance outcomes, skills and knowledge required to design and create visual merchandising displays for promotional purposes. It requires the ability to review a visual merchandising concept to identify display objectives, and to build displays using a range of construction methods and materials.
This unit applies to visual merchandisers and stylists working in a diverse range of sectors and business contexts. They operate with independence, under limited supervision of others, and within established organisational policies and procedures. They may have responsibility for making a range of creative and operational decisions within the scope of their job role.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCECRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine display requirements. | 1.1. Access and review a visual merchandising concept to determine display requirements. 1.2. Determine display purpose and desired messaging. 1.3. Identify scaling and spatial specifications and constraints that will impact display design. 1.4. Access creative sources of information and research display trends to draw inspiration to inform display design. |
2. Design displays. | 2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards. 2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths. 2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product. 2.4. Design displays that promote cross-selling and generate commercial benefit. 2.5. Design displays that are structurally sound and meet work, health and safety requirements. 2.6. Apply principles and elements of design to display designs. 2.7. Identify resources, materials and construction techniques required to build displays. 2.8. Identify opportunities to create cost-efficiencies and maximise use of resources. 2.9. Produce visual representations of display designs. 2.10. Seek approval for display designs and make any required adjustments. |
3. Install displays. | 3.1. Source materials and resources required to create displays. 3.2. Select appropriate time to build displays that minimises disruption to customers. 3.3. Apply construction techniques and use power tools to build displays. 3.4. Ensure product availability at primary location. 3.5. Consider product grouping based on key features, price, size and type. 3.6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self. 3.7. Finalise displays and adjust as required to ensure visual appeal is maximised. 3.8. Ensure finalised displays meet display design and work, health and safety requirements. 3.9. Clean and tidy work area and remove excess materials and stock. 3.10. Dispose of waste to minimise environmental impacts. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
review a visual merchandising concept to design and create three of the following visual merchandising displays:
window display
lifestyle display
bulk stack display
event installation
promotional display
pop-up shop display
exhibition display
food display
create visual representations of the above display designs using digital software on at least one occasion
use common construction techniques and power tools to work with materials to create visual merchandising displays
create the above displays:
applying the elements and principles of design
following work, health and safety requirements
within typical workplace time constraints
that align with visual merchandising style guidelines and standards
incorporate the following sensory elements, on at least one occasion, in the above displays:
sound
smell
touch
sight.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
types of visual merchandising displays:
purpose
benefits
limitations
key aspects and considerations of visual merchandising display design:
creating alignment with organisational merchandise strategy
display purpose and desired messaging
scaling
spatial specifications
product styling
customer traffic flow
customer visual paths
materials
construction methods
current visual merchandising display trends
sources of creative influence
tools used creating visual representation of displays
techniques to achieve the following through visual merchandising displays:
increased customer engagement
sales generation
cross-selling
cost-efficiencies
common types of material and construction methods used in visual merchandising displays:
benefits
limitations
elements and principles of design and their application in visual merchandising display design:
elements of design:
texture
form
colour
space
line
principles of design:
harmony
rhythm
balance
dominance
scale
proportion
light
contrast
use of multi-sensory elements in visual merchandising displays:
sound
smell
touch
sight
key aspects of work, health and safety as it relates to visual merchandising displays.
Assessment Conditions
Skills must be demonstrated in a service industries environment. This can be:
an industry workplace
a simulated industry environment.
Assessment must ensure access to:
visual merchandising style guidelines and standards
visual merchandising concept
display space
display supplies:
materials
power tools
product
display equipment
equipment
fixtures.
Assessors must satisfy the Standards for Registered Training Organisations' requirements for assessors, and:
have worked in a job role for at least two years where they have applied the skills and knowledge within this unit of competency.
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria, are listed here, along with a brief context statement. | |
SKILLS | DESCRIPTION |
Numeracy skills to: | perform accurate measurements for use in the design and installation of visual merchandising displays. |
Initiative and enterprise skills to: | ensure product selection and placement is managed according to the commercial needs of the business. |
Sectors
Retail
Competency Field
Merchandising