This unit requires the visual merchandising team member to design layout and apply lettering in response to an internal or external client brief. It applies to all frontline visual merchandising team members.

Nil

ELEMENT

PERFORMANCE CRITERIA

1

Construct tickets, signs and show-cards.

1.1

Construct freehand pencil alphabets for price tickets and signs using basic lettering styles where required.

1.2

Select appropriate letteringmethod and medium to suit application and desired outcome.

2

Apply layout principles.

2.1

Apply layout principles according to the planned lettering design.

2.2

Select colour and letter styles to suit promotional theme or corporate image.

3

Produce written text for promotional purposes.

3.1

Produce illustrated concept sketches for presentation to client.

3.2

Apply letter styles and decoration appropriate to client requirements and promotional theme are applied.

3.3

Ensure finished lettering conforms to industry standard.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

producing and applying vinyl lettering

freehand lettering

producing quick marker lettering

graphics software lettering application.

The following knowledge must be assessed as part of this unit:

lettering styles

layout principles

the use and workplace applicability of various lettering mediums

colour principles as applied to lettering.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

examples of industry standard representational images of:

promotional banner design

computer lettering

vinyl lettering

quick marker signs

colour schemes to suit specific promotional themes.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment.

information on:

client requirements

store image

store policy on promotional signage

products and services

retail lettering tools, equipment and materials, including relevant computer software.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated retail lettering project environment

third-party reports from a supervisor

a portfolio of personally designed and produced lettering

customer feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Basic lettering styles may include:

uniform shapes and proportions

close letter spacing

speed and neatness

letter styles that meet client specifications.

Letteringmethod may include:

linear marks of differing intensity and character: thick, sharp, thin, curvilinear or soft (side of pencil, marker or crayon)

tonal range to produce illusion of three-dimensional form

linear marks to produce illusion of three-dimensional form

simple linear perspective

using colour

quick marker signs.

Medium may include:

pencils from B to 6B

pastels and chalks

watercolour

ink

marker pens

calligraphy pens

rulers

paper

board

chalk board

graphics software

vinyl lettering machine.

Layout principles may include:

including tight units of meaning

space frame border

dominance

contrast.

Clients may include:

new or repeat contacts

external and internal contacts

customers with routine or special requests

people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.

Promotional themes may include:

seasonal events, such as Christmas, Easter, Mother's Day, Father's Day, Valentine's Day, Spring Racing Carnival or Winter Sale

enterprise-specific promotions, such as a birthday sale, lingerie sale, homewares sale, perfume promotion or watches

discounts

specific product promotional events, such as exhibitions.

Sector

Retail

Merchandising

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.