Application
This unit describes the performance outcomes, skills and knowledge required to plan a photo shoot in response to a brief and then style the shoot for photography. These individuals may work with professional photographers.
This unit applies to personnel working in a diverse range of sectors and business contexts. They operate with independence with limited supervision and guidance from others and within established organisational policies and procedures. They may have responsibility for making a range of creative and operational decisions.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCECRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine creative direction of photo shoot. | 1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints. 1.2. Research merchandise styling trends to inform photo shoot styling. 1.3. Identify and seek input from creative sources to inspire photo shoot styling. 1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes. 1.5. Seek input from relevant personnel to determine final styling direction and gain required approval. |
2. Plan photo shoot. | 2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget. 2.2. Create a brief of images to be captured during photo shoot. 2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel. 2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact. 2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required. |
3. Style photo shoot. | 3.1. Access photo shoot location and identify and address any health and safety risks. 3.2. Style merchandise and props according to agreed styling and photo shoot plan. 3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required. 3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required. 3.5. Adjust styling throughout photo shoot to meet creative brief. 3.6. Confirm photos listed in brief of images are captured. 3.7. Finalise photo shoot and restore photo shoot location to original condition. |
4. Review images. | 4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief. 4.2. Arrange for additional images to be taken if brief of images is not met. 4.3. Organise image editing to enhance images. 4.4. Seek approval of finalised images from relevant personnel. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
develop a merchandise photo shoot plan, in response to an established photo shoot brief, for one of the following:
lifestyle shoot
fashion shoot
food or beverage shoot
document the above photo shoot plan including the following details:
objectives
photo shoot location
photo shoot resourcing requirements:
props
talent
merchandise
lighting
photography equipment
brief of images to be captured
contingency planning
schedule
style a photo shoot following the above plan, and:
test a range of lighting techniques to achieve varying effects on photography
adjust product and talent placement to enhance photo shoot outcomes
provide direction to others during photo shoot
review images and evaluate their suitability for use.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
key legal and ethical considerations as related to photo shoots:
copyright
misleading or deceiving commercial conduct
intellectual property
privacy and permissions
work, health and safety
negative and positive space as it relates to image capturing
information contained within a photo shoot brief and its role in a photo shoot:
objectives
specifications
constraints
budget
styling trends and sources of creative inspiration
key aspects of a photo shoot plan:
objectives
photo shoot location
photo shoot resourcing requirements:
props
talent
merchandise
lighting
photography equipment
brief of images to be captured
contingency planning
schedule
work, health and safety considerations as related to merchandise photo shoots
application and effects of light in photography
styling techniques for merchandise
key product placement techniques for image results:
product versus prop
negative space
positive space
techniques and their application
basic photography terminology.
Assessment Conditions
Skills must be demonstrated in a service industries environment. This can be:
an industry workplace
a simulated industry environment.
Assessment must ensure access to:
photo shoot brief
photo shoot resources:
location
props
talent
merchandise
lighting
equipment
photographer and equipment.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors, and:
have worked in a job role for at least two years where they have applied the skills and knowledge within this unit of competency.
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria, are listed here, along with a brief context statement. | |
SKILLS | DESCRIPTION |
Technology skills to: | access and document information and communicate with others using digital technologies and systems. |
Sectors
Retail
Competency Field
Merchandising