This unit requires the team member to apply knowledge of store design and fit-out to design and present proposed floor plans and fit-outs for retail store settings. Frontline visual merchandisers or visual merchandiser supervisors and managers are responsible for this role.

Nil

ELEMENT

PERFORMANCE CRITERIA

1

Produce free floor layouts.

1.1

Confirm planning brief according to client requirements.

1.2

Design floor layouts to scale, indicating all components and how they interact with customers to create a total store image.

1.3

Present plans, including analysis and rationale for layout, safe and effective traffic flow, customer needs, image, ambience and style using both verbal and written reports.

1.4

Ensure plans comply with relevant legislation and regulations.

2

Design fit-outs for new and existing retail spaces.

2.1

Accurately measure on-site and existing retail space.

2.2

Negotiate business target market, customer demographic, style and desired ambience with client.

2.3

Present rendered visuals of proposed store facades.

2.4

Present fit-out plans, including analysis and rationale for layout, traffic flow, customer needs, fixtures, fittings and budget.

2.5

Design grid and free-flow plans to scale, and modified and adapted to suit client briefs.

2.6

Take account of relevant standards, performance benchmarks and specifications.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

present plans and negotiate with client through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

produce grid and free-flow plans

produce plans, drawings and specifications

produce presentation visuals

use effective writing and keyboarding skills

demonstrate adherence to safe working practices

analytical and decision-making skills.

The following knowledge must be assessed as part of this unit:

architectural features: interior and exterior

store components, fixtures and fittings

creating store ambience

the relationship between store merchandise range, target markets and store planning

relevant legal and legislative provisions

relevant codes of practice

planning for a safe store environment and relevant OHS requirements

sourcing suppliers of store planning materials and equipment

dealing with external and internal groups and teams according to store planning.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

analysis of the position of an existing store in relation to neighbourhood, visibility, accessibility, landscaping, customer profile

draft retail store plans, including elevations and companion axonometrics, and indicating architectural features, facade, entrance, windows, signage, landscaping

presentation visuals of store facades

free-flow and grid layouts showing, including departments, fixtures, fittings, lighting, flooring etc. as appropriate

an analytical report that includes detailed specifications, fittings and fixtures and promotional locations, with clear justifications.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated drafting studio

a real or simulated store design project

relevant documentation, such as:

legislation and statutory requirements

OHS requirements

relevant standards, performance benchmarks or specifications

information on store fixtures and fittings

information on:

suppliers of relevant store planning materials and equipment

products and services to be merchandised.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

real or case-study-based store design project briefs

third-party reports from a supervisor

a portfolio of store planning documents

customer feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Clients may be:

internal staff

external to the organisation.

Plans may include:

plans drawn by hand

plans developed using an appropriate computer software design package.

Layout may include:

departments

fixtures and fittings

lighting

flooring

accompanying information, including rationale for the store layout, traffic flow, customer needs and image.

Relevant legislation and regulations may include:

OHS

industry codes of practice

building codes

licence, patent or copyright arrangements

emergency procedures.

Fit-out plans may include:

elevations

architectural features

facade

entrance

windows

signage

landscaping.

Standards, performance benchmarks and specifications may include:

Australian standards

international standards

professional standards

industry standards

performance indicators

quality measures and criteria

planning milestones and timeframes

design brief

manufacturer and supplier standards.

Sector

Retail

Merchandising

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.