This unit requires the team member to apply knowledge of relevant services and supplies, current design trends and principles of design to work with other creative and technical professionals to source, prepare and arrange props and merchandise for photography according to promotional briefs. This unit applies to frontline visual merchandising team members.

Nil

ELEMENT

PERFORMANCE CRITERIA

1

Work effectively as a stylist.

1.1

Perform work with an emphasis on research, planning and forecasting.

1.2

Complete resourcing for photo-shoot within prescribed deadlines and to specified budgets.

1.3

Develop and maintain a stylist kit.

2

Collaborate with key creative and production personnel.

2.1

Accurately interpret promotional job brief.

2.2

Communicate effectively with creative and production team members and accept responsibility for own output.

3

Carry out steps in stylist planning.

3.1

Document action plan and critical milestones and complete tasks according to timelines.

3.2

Identify and access a suitable worksite environment.

4

Source props and merchandise for photographic assignments.

4.1

Source props and merchandise and acquire within set timeframes as required for specific assignments.

4.2

Hire props according to industry procedures where required.

4.3

Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.

5

Place merchandise and props for photographs.

5.1

Demonstrate the application of design principles to two-dimensional and three-dimensional work in styled arrangements.

5.2

Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

communicate effectively with creative and production team members through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

creative thinking skills

design application

ability to work in a team

time management skills

attention to detail.

The following knowledge must be assessed as part of this unit:

the elements and principles of design

20th and 21st century design trends

contemporary design issues

copyright and intellectual property issues and legislation and their impact on design practice

the psychological and marketable characteristics of colour in visual merchandising

the application and effects of light on colour in photography

photographic techniques and terminology.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

sample analysis of a project brief and subsequent stylist action plan

examples of personally styled photographs

an up-to-date resource file of services and supplies

a fully maintained stylist kit

answers to questions on photographic styling.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment

relevant documentation, such as real or simulated promotional briefs, including studio and on-location shots

the availability of a photographic studio environment and equipment

relevant computer hardware and software

props and merchandise.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated photographic styling project, including a promotional brief requiring in-studio and on-location shots

third-party reports from a supervisor

a folio of personally developed styling designs

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Stylist kit may include:

pliers

masking, double-sided and gaffer tape

pins

nylon thread

safety pins and paperclips

hammer

Stanley knife

scissors

adhesive gum

spray bottle

glass cleaner

general cleaner

white cotton gloves

tweezers

cotton buds and balls

soft brush and dusting

eucalyptus oil

pegs and bulldog clips

baby wipes.

Promotional job brief may include:

verbal, written or diagrammatic instructions from

managers within the enterprise

external business customers.

Creative and production team members may include:

teams

art director

photographer

management

other professional or technical staff.

Worksite environment may include:

studio environment and equipment

shoot locations

relevant computer hardware and software.

Props may include:

display fixtures and fittings

fabric

paper and card

furniture

outside locations

studio scenery.

Merchandise may include:

fashion

fashion accessories

cosmetics

confectionery

food and drinks

homewares

books.

Sector

Retail

Merchandising

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.