This unit requires the team member to apply knowledge of design elements and principles, retail design trends and issues, and to interpret client briefs and develop and present rendered concept visuals that address visual merchandising themes.

Nil

ELEMENT

PERFORMANCE CRITERIA

1

Develop drawings for a given theme.

1.1

Present alternative drawings for a given visual merchandising theme to client.

1.2

Collaborate with team members to explore ideas.

1.3

Reflect relevant design principles and elements in finished drawings to demonstrate creative ideas and problem-solving strategies.

2

Produce colour concept drawings.

2.1

Generate colour concept drawings for a wide range of retail applications.

2.2

Apply a suitable drawing system to produce accurate perspective, isometric, axonometric drawings.

2.3

Use cultural or historical associations for a target market and theme.

2.4

Use colour contrast and colour coordination to suit client promotional needs.

2.5

Select suitable fixtures, fittings and finishes to suit client needs and budget.

2.6

Apply three-dimensional effects, including shadow, highlight and reflection, to enhance presentation.

2.7

Select and apply rendering medium appropriate to promotional theme or product image.

2.8

Select and apply lettering, logos, symbols and images to suit corporate image and target market.

2.9

Present finished artwork professionally mounted with overlay and detailed explanations.

3

Give verbal presentations of design solutions.

3.1

Present ideas and visuals in a clear and logical manner, with a range of solutions that meet client requirements.

3.2

Offer clear explanations to client questions.

3.3

Recommend preferred solutions to clients with a clear rationale for the final idea and its suitability.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

present drawings to client

collaborate with team members to explore ideas through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

creative thinking skills

problem solving

design application

manual and computer assisted rendered drawing skills

illustrative skills

verbal presentation skills.

The following knowledge must be assessed as part of this unit:

elements and principles of design

21st century design trends

contemporary design issues

copyright and intellectual property issues and legislation, and their impact on design practice

the psychological and marketable characteristics of colour in visual merchandising.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

demonstrated ability to work individually and in a team to produce colour concept drawings for a wide range of promotional themes and retail solutions

demonstrated verbal presentation skills in regard to the presentation of design and colour concepts to clients

answers to questions on retail image design.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated studio drawing environment, including:

studio equipment

computer-based design and illustration programs

information on:

client requirements

store image

products and services

retail design trends

materials.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated retail visual merchandising design project

third-party reports from a supervisor

a folio of personally developed designs

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Visual merchandising theme may include:

seasonal events, such as Christmas, Easter, Mother's Day, Father's Day, Valentine's Day, Spring Racing Carnival or Winter Sale

cultural themes, e.g. Tuscan, Japanese or Mexican

enterprise specific promotions, such as a birthday sale, lingerie sale, homewares sale or perfume promotion

specific product promotional events, such as exhibitions.

Clients may include:

managers within the enterprise

external business customers.

Team members may include:

other professional or technical staff.

Relevant design principles and elements may include:

direction

shape

positive and negative shape

size

tone

pattern

harmony

contrast

proportion

rhythm.

Rendering medium may include:

drawing

painting

photographs

digital output.

Sector

Retail

Merchandising

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.