SIRRMER020A
Create and implement exhibition space

This unit describes the performance outcomes, skills and knowledge required to design and implement displays in exhibition spaces.

Application

This unit requires the team member to apply knowledge of project planning to negotiate client requirements, assess the specific design requirements of exhibitions, develop sketches and concept drawings, arrange relevant suppliers, and install and bump out exhibition displays.


Prerequisites

Nil


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1

Assess the specific design requirements of exhibitions.

1.1

Interpret and negotiate the client brief.

1.2

Assess the requirements of the exhibition according to the final brief and develop an event checklist.

2

Produce sketches and rendered concept drawings.

2.1

Produce and refine sketches drawings, including rendered perspectives, elevations and in situ illustrations of the exhibition.

2.2

Develop finished plans providing solutions to given briefs via a series of design variations.

2.3

Develop the exhibition proposal, including a detailed report and recommendations.

2.4

Negotiate and adjust the final exhibition design to the satisfaction of the client.

2.5

Develop working construction and detail drawings to match job specifications.

2.6

Incorporate safety and risk assessments into all planning.

3

Source audio and lighting suppliers and products.

3.1

Research suppliers and contractors required to fulfil the exhibition design.

3.2

Brief contractors and suppliers on precise requirements.

3.3

Coordinate supply of products and services to ensure timely and successful completion of the exhibit.

4

Design, install and bump out display.

4.1

Assess and arrange staffing requirements for each phase according to the designated event checklist.

4.2

Determine specific operations for installation from construction, packing, transportation, on-site and installation services.

4.3

Identify strategic objectives and time schedules, and delegate display installation and bump out according to the display plan and designated event checklist.

4.4

Coordinate bump out of display according to the designated event checklist.

Required Skills

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

negotiate client brief and final design

brief contractors and suppliers through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

creative thinking skills

planning skills

team skills

collaboration and negotiation skills

design application

illustrative and model making skills

verbal presentation skills.

The following knowledge must be assessed as part of this unit:

merchandising styles and layouts

the differences between retail and exhibition merchandising

venue regulations regarding exhibition merchandising

national and global trends in exhibition design, product presentation and promotional techniques

relevant support services and suppliers

design personnel roles

space planning, colour and lighting

the impact of exhibition traffic flow patterns

presentation standards

OHS issues and safe handling requirements

site storage arrangements.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

demonstrated ability to negotiate with an exhibitor and develop alternative designs for exhibition merchandising

demonstrated ability to work in a team and install and bump out an exhibition display

consistent application of relevant OHS requirements

answers to questions on exhibition merchandising.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment

relevant documentation, such as:

legislation and statutory requirements

OHS requirements

industry codes of practice

information and performance data on existing business model and IT infrastructure

information on:

client requirements

organisation or product image

products and services

retail design trends

materials.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated exhibition design project

third-party reports from a supervisor

a folio of personally developed designs

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Clients may include:

internal managers

external organisations.

Event checklist may include:

exhibitor brief

venue information

venue regulations

merchandise design.

customer and exhibition profiles

handling

loading and transport logistics

height, weight and other imposed restrictions

audiovisual, electrics and other services.

health and safety issues

safety equipment

site storage arrangements.

Safety and risk assessments may include:

different venue safety regulations

compliance with occupational health and safety regulations/legislation

industry safety codes of practice

traffic flow patterns

size, type ,location, weight and stability of exhibit

manual/mechanical handling requirements.

Specific operations for installation may include:

construction

packing

transportation

on-site installation services.


Sectors

Sector

Retail


Competency Field

Merchandising


Employability Skills

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.


Licensing Information

Not applicable.