SIRRMER405
Produce visual merchandising signs

This unit describes the performance outcomes, skills and knowledge required to produce a variety of signage, such as price lists and product descriptions for use in visual merchandising displays. Signs may be produced electronically or manually, according to organisational procedures.

Application

This unit applies to frontline visual merchandising team members.


Prerequisites

Nil


Elements and Performance Criteria

Element

Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Confirm signage requirements.

1.1.Identify details of information to be included on signage.

1.2.Consult relevant stakeholders on size, layout and style of signage.

1.3.Confirm timelines, quantities and locations for signage.

2. Prepare resources for signage production.

2.1.Select production method and materials for signage production.

2.2.Ensure equipment and materials are available for timely production of signage.

3. Produce signage.

3.1.Produce drafts of signage, check against requirements and obtain approval from relevant stakeholders as required.

3.2.Produce signage within required timeframes and to required standards according to organisational procedures.

Required Skills

Required skills

interpersonal skills to consult with relevant stakeholders

literacy and numeracy skills to produce accurate signs containing both written information and prices

manual lettering skills

technology skills to operate:

relevant technology, including printers

software applications for the production of signage

Required knowledge

colour principles as applied to lettering

equipment and materials used to produce signage

layout principles

lettering styles

use and workplace applicability of various lettering mediums

visual merchandising signage requirements

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

develops industry standard signage for:

price lists

product descriptions

promotional banners.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail visual merchandising work environment

information on:

client requirements

store image

store policy on promotional signage

products and services

retail lettering tools, equipment and materials, including relevant computer software.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated retail lettering project environment

a portfolio of personally designed and produced lettering

customer feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Signagemay include:

price lists

product descriptions

promotional banners.

Production methodmay include:

electronic production using:

graphics software

information and communications technology

manual production using:

board

chalk board

calligraphy pens

ink

marker pens

paper

pastels and chalks

pencils from B to 6B

rulers

watercolour

vinyl lettering machine.


Sectors

Retail


Competency Field

Merchandising


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.