Element

Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Research and produce a variety of rendered finishes.

1.1.Select suitable render materials and media to depict the image required by client.

1.2.Produce rendered simulations of plastic, reflections, timber, glass, fabric and stone where relevant to the project specification.

2. Produce design alternative concepts.

2.1.Use techniques to produce drawings that enhance a given product or retail image.

2.2.Produce illustrations depicting design alternatives for retail facade refurbishment.

2.3.Develop concept visuals for corporate trade shows and exhibitions to meet client brief.

2.4.Produce rendered visuals depicting a series of interior and exterior views of specified retail outlets.

3. Present concept visuals.

3.1.Present concept visuals in a 2-D visual portfolio.

3.2.Make written or verbal presentations in support of a visual portfolio where appropriate.

Required skills

communication and interpersonal skills to:

negotiate design briefs with internal managers or external clients

present verbally to client through clear and direct communication

share information

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

literacy skills to prepare written presentations

technical skills to:

analyse and interpret client specifications

develop designs

produce rendered illustrations

Required knowledge

current retail shop fitting and facade design

industry concept visual presentation standards

rendering materials and media

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

develops a 2-D visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification

uses written and verbal supporting presentations and reports where relevant.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail visual merchandising work environment

relevant documentation, such as:

project specifications

information on organisation’s visual merchandising policy

information on:

client requirements

store and corporate image

products and services.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

case studies

review of a portfolio of concept visuals

client reports

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Render materials and mediamay include:

charcoal

marker pens

pastels and chalks

watercolour.

Clientmay include:

external business customer

manager within the organisation.

Project specification may include:

client feedback

design brief

written instructions and communication, such as:

data exchange

letters

emails.