SIRRMRM003
Conduct a post-trade analysis


Application

This unit describes the performance outcomes, skills and knowledge required to review the performance of retail merchandise during a specified trading period. It requires the ability to gather and analyse post-trade information to draw insights and conclusions and use these findings to make recommendations for improved merchandise performance.

This unit applies to individuals working in merchandise management related roles in a diverse range of retail sectors and business contexts. They operate with independence and are responsible for making a range of operational business decisions that relate to the management of merchandise.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication


Elements and Performance Criteria

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Access post-trade information.

1.1 Determine objectives of post-trade analysis and product category to be reviewed.

1.2 Source financial and merchandise performance data from specified trading period.

1.3 Source supplier performance data from specified trading period.

1.4 Source customer and store feedback from specified trading period.

1.5 Obtain summaries of promotional activity that occurred during the specified trading period.

1.6 Review and make informed conclusions about competitor performance during the specified trading period.

1.7 Consult with relevant stakeholders to seek input on merchandise performance for the specified trading period.

2. Analyse post-trade information.

2.1 Confirm accuracy and integrity of performance information and data.

2.2 Evaluate financial performance data against performance indicators to determine financial performance of the product category.

2.3 Analyse post-trade information and data to develop evidence-based conclusions about merchandise performance.

2.4 Identify strengths, weaknesses, opportunities and threats based on findings.

3. Report on findings.

3.1. Document post-trade findings according to organisational requirements.

3.2 Use findings to make recommendations for improved merchandise category performance.

3.3 Communicate findings to relevant personnel.

Evidence of Performance

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

source and analyse the following post-trade performance information from a six-month trading period, for one product category:

financial performance

product performance

supplier performance

customer feedback

store feedback

competitor activity

promotional performance

use findings from the above analysis to document a post-trade analysis report identifying:

strengths

weaknesses

opportunities:

new

missed

threats

make recommendations for improved merchandise performance.


Evidence of Knowledge

Demonstrated knowledge required to complete the tasks outlined in the elements and performance criteria of this unit:

post-trade analysis:

purpose

role in informing merchandise strategy

performance indicators and their role in post-trade analysis:

financial:

sales

gross profit margin

Gross Margin Return on Investment

stock to sales

stockturn

sell-through rates

average sale price

unit sales

purchase margin

markdowns

stock availability

best and worst sellers

full-price, markdown and promotional

Stock Keeping Unit performance

product performance

supplier performance

promotional performance

competitor activity

key stakeholders and their role in post-trade analysis:

buyers

planners

production

visual merchandisers

stores

management

marketing

warehousing

customer

techniques used to interpret financial and performance information

types of conclusions that can be drawn from a post-trade analysis

types of recommendations made following a post-trade analysis

formats for post-trade analysis reporting.


Assessment Conditions

Skills must be demonstrated in a retail environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

templates for post-trade analysis reporting

financial and performance information for one product category over a six-month trading period:

financial performance

supplier performance

competitor activity

promotional performance

product performance.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors, and:

have worked in the retail industry for at least three years where they have applied the skills and knowledge within this unit of competency.


Foundation Skills

Foundation skills essential to performance in this unit, but not explicit in the performance criteria, are listed here, along with a brief context statement.

SKILLS

DESCRIPTION

Numeracy skills to:

interpret complex retail financial data to determine financial performance of a product category.

Technology skills to:

access, document and communicate information using digital technologies and systems.


Sectors

Retail


Competency Field

Merchandise Management