SIRXMER006A
Present products

This unit describes the performance outcomes, skills and knowledge required to present a variety of products in retail, exhibition and photo styling settings.

Application

This unit requires the team member to apply visual display knowledge, safely maintain and use a simple tool kit, and access and organise relevant materials and equipment to produce a range of displays and product presentations. This role may apply to frontline visual merchandising and sales team members.


Prerequisites

Nil


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1

Maintain and use a display tool kit.

1.1

Maintain a fully stocked display tool kit and tools in working order.

1.2

Use tools according to OHS requirements and manufacturer instructions.

2

Produce simple displays.

2.1

Produce product displays to show purposefully designed groupings.

2.2

Ensure groupings clearly reflect display form, shape, composition and depth.

2.3

Demonstrate design principles of flow, unity, harmony and depth in displays.

2.4

Use colour and texture to enhance displays.

2.5

Create displays using self-built and commercially supplied risers.

2.6

Adhere to workplace safety procedures with regard to the construction of visual displays.

3

Produce and suspend simple styrene shapes and display cards.

3.1

Styrene cutting, painting and design techniques suitable for multi-purpose displays are applied to industry standard.

3.2

Hang styrene shapes and display cards in both horizontal and vertical formats as designated by their design.

3.3

Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.

3.4

Consistently follow relevant OHS procedures.

4

Produce a range of product presentations.

4.1

Generate ideas for the display using creative thinking techniques.

4.2

Test ideas against display objective and organisational requirements.

4.3

Discuss display options with relevant personnel.

4.4

Develop product storyline and access merchandise, materials and equipment.

4.5

Create effective groupings using suspension and under-staging techniques.

4.6

Review and refine display and refinements as required in line with display objective.

4.7

Observe safety procedures at all times during construction and placement of display.

Required Skills

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

creative thinking skills

interpersonal communication skills to:

communicate display ideas to others through clear and direct communication

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

effectively displaying merchandise.

The following knowledge must be assessed as part of this unit:

display fundamentals

design principles

principles of grouping and product placement

the audience for the display and what the display needs to communicate

organisational requirements in terms of product display.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

styrene shapes produced and suspended in vertical and horizontal formats

display cards suspended in vertical and horizontal formats

visual displays incorporating suspension and under-staging techniques for a range of product categories

individual visual displays to demonstrate the effective use of colour and the application of design principles of flow, unity and depth in their composition and grouping

adherence to safe working practices.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail or exhibition work environment.

relevant documentation, such as:

legislation and statutory requirements

OHS requirements

industry codes of practice

store merchandising policies.

a range of display products and materials.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a role play

third-party reports from a supervisor

a portfolio of visual merchandising presentation ideas and photographs of in situ displays

Self-produced risers and styrene shapes

answers to questions about specific skills and knowledge.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Tool kit may include:

scissors

hammer

screwdriver

screws, nails, etc.

nylon thread.

Displays may include:

window display

promotion

sale

new products

new range

exhibition display

display for promotional photography.

Merchandise may include:

food and liquor

fashion and accessories

footwear products and services

jewellery

hair, beauty and cosmetics products

electrical products

furniture products

soft furnishings, fabrics, manchester and haberdashery

floor covering products and services

hardware products and services

baby and toddler products

cameras, photographic equipment and services

computer products and services

sporting products and services

toys

books

newsagency products and services

music, audio and video products and services.

Materials and equipment required may include:

tickets

labels

fixtures and fittings

risers

styrene

card.


Sectors

Sector

Cross-Sector


Competency Field

Merchandising


Employability Skills

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.


Licensing Information

Not applicable.