Application
This unit describes the performance outcomes, skills and knowledge required to support the implementation of marking and promotional activities.
It applies to individuals working in frontline sales roles in a diverse range of industry sectors and business contexts. They operate with some independence under general supervision and guidance from others, and within established organisational policies and procedures.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Confirm promotional and marketing activities. | 1.1.Access information regarding upcoming marketing and promotional activities including objectives, resourcing and timing. 1.2.Confirm own role and responsibilities in supporting marketing and promotional activities and seek clarification as required. |
2. Communicate promotional and marketing activities. | 2.1.Communicate details of marketing and promotional programs to team members and customers as required. 2.2.Promote marketing and promotional activities to customers providing accurate information and details. 2.3.Respond to customer enquiries regarding marketing and promotional activities and refer complex enquiries to relevant personnel. |
3. Support marketing and promotional programs. | 3.1.Access and display marketing and promotional signage and materials as required. 3.2.Maintain marketing and promotional signage and materials. 3.3.Act on opportunities to enhance outcomes of marketing and promotional activities. 3.4.Ensure adequate resourcing to achieve marketing and promotional objectives. 3.5.Refer marketing and promotional issues to relevant personnel as required. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
support the implementation of one marketing or promotional activity by:
accessing organisational marketing plan and determining activity requirements and own responsibilities
displaying and maintaining activity resourcing and materials
communicating activities to customers.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
organisational policies and procedures for the implementation of marketing and promotional activities as relevant to own role
promotional and marketing resourcing
techniques for supporting the achievement of marketing and promotional objectives
techniques for communicating and promoting marketing and promotional activities to customers.
Assessment Conditions
Skills must be demonstrated in a retail environment. This can be:
an industry workplace
a simulated industry environment.
Assessment must ensure access to:
organisational policies and procedures for the implementation of marketing and promotional activities as relevant to own role
marketing or promotional plans.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.
Foundation Skills
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Sectors
Cross-Sector
Competency Field
Marketing