This unit describes the performance outcomes, skills and knowledge required to assess the viability of a proposed event, and develop recommendations and models for its future planning and operation. It requires the ability to use advanced research, analytical and communication skills combined with a detailed knowledge of the event management process. Event feasibility may be determined after, or in parallel with, the creation of the initial event concept.

This unit is relevant to events that are diverse in nature and are coordinated in many industry contexts, including the tourism, hospitality, sport, cultural and community sectors.

It applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

consult with stakeholders to clarify event rationale and context for two different events with multiple operational components

undertake an analysis of each of the above events to determine the impact on the viability of each of the following internal and external factors:

competitor activity

industry context

management structure

organisation objectives

resource constraints

social, political or economic factors

evaluate at least three of the following potential sources of revenue and other resources to maximise profitability of each event:

community organisations

exhibitors

general public

government funding

grants

industry bodies

participating organisations

sponsors

undertake an analysis of the planning, management and resource requirements as listed in the knowledge evidence for each of the events

for one of the above events, develop and present a position and recommendations from the event analysis that details the following:

planning, management and operational recommendations

contingency planning requirements

income and expenditure estimates

alternative event models and options reflecting benefits and risks.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

features and formats for different event types:

internal and external factors specified in the performance evidence that impact on event feasibility and affect its management and operation

resource requirements for the overall staging of complex events, and for specific event components

sources of potential revenue specified in the performance evidence for different types of events

sources of events industry references and broader references that inform emerging and innovative practice in event management and operations

current and emerging events industry trends across all areas of planning, management and operations:

marketing trends

management models

new technologies

sustainable event management

planning, management and resource requirements for event:

administration

marketing

management structures

financial, human and physical resources

sustainability

technology

operational requirements for event components:

minimal impact practices for the construction, maintenance and disposal of event staging components

paid and voluntary staff requirements

specialist assistance

staging requirements:

catering

equipment

infrastructure

security

transport

risk management considerations for event feasibility:

compliance

financial or commercial

licensing

operational

safety

security

different formats and inclusions for the presentation of an events feasibility analysis.

Skills must be demonstrated in an operational events context where determining event feasibly is required. This can be:

a live event

a simulated event set up for the purpose of skills assessment.

Assessment must ensure access to:

dedicated event budgets

comprehensive event plans

current industry data and information sources to inform the feasibility analysis

formal communication plans

event stakeholders with whom the individual interacts; these can be:

those in an industry workplace who are assisted by the individual during the assessment process; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.

Events

Events